MARKETING AND SALES STRATEGIES

Mastodon Is Better Than Twitter But You Should Ignore It

Posted by David Meerman Scott 03:42 PM on April 24, 2017

When a new social network pops up and the defining characteristic is that it is like another social network but better, it’s doomed. Mastodon is the latest cool kids social network “like Twitter but better” and is reported to be experiencing very fast growth. But like others that basically copy what’s already established (Ello and Google Plus come to mind), my guess is that it will not catch on beyond a bunch of very early adopters.

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IRRESISTIBLE

I’m a “zero email” enthusiast. I’m obsessed with getting my email inbox down to zero emails. It turns our millions of us have this same addiction. The problem with those like me who suffer with email zero is that with 300 or so emails a day, we spend so much time focused on email that we are never in the productivity zone. 

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Marketing Your Product With Photos On Instagram

Nantucket Island is my favorite surfing spot and when I’m there, I’ll frequently take a lesson at Gary Kohner’s Nantucket Island Surf School. Gary grew up on Nantucket and started surfing in 1984. He started Nantucket Island Surf School in the summer of 1999 to share his love of surfing and the ocean with others. Besides lessons for people of all ages and weeklong surf camps for kids, Gary also rents surfboards, standup paddleboards and wetsuits. Gary is an avid photographer and shares photos almost daily on his @nantucketsurfing Instagram feed.

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The Longhairs Create a Vibrant Community Via Their Blog

“Slacker. Hippie. Freak. Get a job. You look like a girl. Unprofessional!”

After hearing all sorts of snide comments about their long hair, Chris Healy and Lindsay Barto founded The Longhairs, a global community for men with long hair, to advocate for, educate, and celebrate men with long hair. “Because longhairs are badass. From Samson to Jesus to George Washington, real men let it ride. Don’t let ’em convince you otherwise,” their site says.

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You Are What You Publish

Posted by David Meerman Scott 01:48 PM on September 22, 2016

As people evaluate products and services as well as the organizations they might want to work with, they often conduct independent research.

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Inbound Marketing in Japan to Grow Business!

Posted by David Meerman Scott 03:57 PM on September 16, 2016

Last week, I was in Tokyo for the HubSpot Japan office opening events. The week culminated with “Grow with HubSpot” where hundreds of marketers from Japan gathered to learn about Inbound Marketing and HubSpot. It was great to be back in Japan where I lived for six years early in my career.

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The Importance of Owning Your Content Real Estate

Posted by David Meerman Scott 03:58 PM on August 30, 2016

Late last week I posted Facebook Live Is Great for Real Time Content Marketing. Soon after, Gerard Vroomen who is founder of the mountain bike company Open Cycle started an interesting discussion in the comments section of the blog post. Gerard rightly pointed out that a service like Facebook Live has a fatal flaw—you do not own the real estate. Check out the discussion in the comments.

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Enhance Your Content Marketing with LinkedIn Sponsored Content

Posted by David Meerman Scott 05:21 PM on July 21, 2016

Last week, I delivered a keynote presentation at LinkedIn #ConnectIn16 in Sydney, Australia. It was a fantastic event where I had an opportunity to interact with many clever marketers to learn how they use LinkedIn to reach their audiences.

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Tasha Returns! (How To Make A Big Announcement Even Bigger)

I always love sharing examples of success and today we have a fun one from the world of sports.

Most professional sports teams, when ready to make an announcement like a new player joining, follow the “old rules”. They just write a press release and then share the news with the handful of reporters who regularly cover the team. That’s typically all that's done to get the word out.

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Hillary Clinton’s Social Media Sharing Secret Weapon

Selfies are a thing. Love them or hate them, they are a part of modern smartphone culture, no more so than on a Presidential candidate rope line. Hillary Clinton has figured out how to optimize selfies for social sharing. It’s a small but fascinating marketing technique!

Presidential candidates are constantly asked to pose for selfies on the campaign trail. The fact that they are at the event to win votes means they feel an obligation to take as many as they can.

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David Meerman Scott

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