MARKETING AND SALES STRATEGIES

Top 8 Marketing Ideas for Hospitality Businesses

This post is a collection of some of my best ideas for how restaurants, hotels, destinations, and attractions can use the ideas of The New Rules of Marketing & PR to generate attention.

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My Favorite Epic Tweets from the First Decade of Twitter

This week marks the tenth anniversary of Twitter founder @Jack Dorsey writing just setting up my twttr to kick of the social media site.

The number of Twitter users grew relatively slowly at first. Geeks like me learned about Twitter at SXSW and signed on early, but in the beginning it was mainly the tech savvy talking to one another about tech.

Here are some of my favorite epic tweets that signaled growth spurts in the social network. Many of these tweets became well known and were talked about in mainstream media and helped to get more users to sign up.

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Trump: the Real Time Marketing Master that the Pundits Dismissed

I first wrote about Donald Trump’s mastery of real-time communications back in early August 2015 with my post Donald Trump Winning the Social Networking Primaries in a Landslide.

This was way before anybody set foot in a polling booth. In my post, I shared detailed analysis on how Trump was way ahead of the other candidates in his use of real-time social media.

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NH Primary: Sales & Marketing Lessons from Attending Multiple Campaign Events

Living in the Boston area gives me an incredible window into the U.S. Presidential election. Since Boston is less than an hour’s drive from the New Hampshire border, candidates with deep pockets advertise on television here in Boston hoping to influence the first in the nation primary voters who have access to Boston TV. My hometown paper, the Boston Globe has extensive coverage of the primary race.

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Sales Basics: We're All Selling Now

Back in the twentieth century, in most organizations only people in the sales departments sold to customers. Most big companies still do it this way. But with the rise of social networking and instant engagement on the web, now we’re all in sales.

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Dear Twitter: Please Don’t Do It

Posted by David Meerman Scott 06:16 AM on January 06, 2016

Various media reports suggest Twitter is considering expanding it’s 140-character limit to possibly be as long as 10,000 characters.

Twitter CEO Jack Dorsey responded by talking about the history of the 140-character limitation (it fit into an SMS message) and how people engage with Twitter. But he also said the company will not be shy about exploring how to “build more utility into the product”.

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Generate sales leads and grow business with new Master Newsjacking course!

Posted by David Meerman Scott 10:22 AM on December 01, 2015

Recently I shared that for the past six months I’ve been working on an online course called Master Newsjacking! In that announcement, I asked if you have any questions or advice for me as I finalize the content of the course.

Wow!  The response was overwhelming. I received well over a hundred questions, ideas, and suggestions on social networks, email, and as comments on the blog post. Thank you! This feedback has helped me a great deal as I’ve been putting the finishing touches on the course.

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Newsjacking! My Talk via Periscope at Tony Robbins Business Mastery

Posted by David Meerman Scott 04:54 PM on August 12, 2015

I delivered a two-hour session on Real-Time Marketing at the Tony Robbins Business Mastery event in Las Vegas on August 8, 2015. The talented Tyler Culbertson, who works as part of Tony's team on marketing and social media, filmed the Newsjacking section of my talk and we broadcast it via my @dmscott Periscope account.

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#GOPdebate Advice for Donald Trump: Live Tweet from the Stage!

Tonight is the first US Presidential Republican Primary debate and the stakes are high as the field will get whittled down tonight based on each candidate's performance on the main stage at 9:00pm and those relegated to the “kids table” debate at 5:00.

My specific advice to Donald Trump is to live tweet from the stage during the debate!

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Donald Trump Winning the Social Networking Primaries in a Landslide

On Thursday this week, the first Republican US presidential primary debate is scheduled and only the top ten candidates based on average polling numbers will be invited onto the stage. Today, Donald Trump leads the polls by a wide margin.

As I’ve been following the news about the race, I’ve watched countless journalists dismiss the candidacy of Donald Trump. News stories continue to talk about him as a fringe candidate who will be out of the race very soon. There’s a smugness going around about Trump as a pretender while those who served as Senator or Governor are more legitimate.

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David Meerman Scott

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