MARKETING AND SALES STRATEGIES

Ello is Ello. Not Facebook.

Posted by David Meerman Scott 02:08 PM on September 30, 2014

There’s tons of hype about Ello, the new social network.

I hadn’t heard of it till recently and now it seems many of my friends are either newly established on Ello or desperately looking for an invite.  (Ello is in beta and is currently invite only.)

Many people think Ello is similar to Facebook. In my opinion, people who insist Ello is a Facebook killer are looking at the idea of Ello in the wrong way.

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Agile, Real-Time Customer Service [free ebook]

This week, my new book The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business begins to ship from USA and Canada booksellers. The print edition will ship in the coming weeks from booksellers in other countries. The ebook formats like Kindle, Nook, Apple iBook, and Google Android are all available now.

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The New Rules of Sales and Service - my new book - releasing soon!

I’m so excited I might pee in my pants!! (Don’t worry, I’ll be careful not to.)

My new book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business is nearly ready to ship.

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Silver Oak Cellars builds passionate fans through social media “bottle stories”

After I delivered a talk called “Business Lessons from the Grateful Dead” to a group of enthusiastic company leaders at YPO, I had a chance to spend some time with David Duncan CEO of Silver Oak Cellars, a producer of delicious and distinctive Cabernets from Napa Valley and Alexander Valley, California.

Duncan told me about the importance of social media for his winery and how they communicate with the passionate fans of his wines. Like other CEOs active on social networks who I wrote about in my recent post The #Social CEO Drives Business for their Company, Duncan is an enthusiastic supporter of content creation and social media engagement at his company.

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Why I Totally Hate Google Hangouts!

Posted by David Meerman Scott 07:57 AM on July 30, 2014

Google Hangouts on Air make me feel stupid.

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Upgrade to Canada #social program nabs tourists from other countries

Last month I presented at an event in Winnipeg, Canada for Travel Manitoba. The travel market is crowded and consumers have lots of places to find information about places to visit. Into this environment, the best content can win the day.

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The #Social CEO Drives Business for their Company

When I speak with CEOs about generating attention for their business through real-time marketing and sales, most ask me how to staff for success in their companies.

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Hashflags, Twitter, Facebook, and the global World Cup audience

Posted by David Meerman Scott 06:10 AM on June 25, 2014

The FIFA World Cup is thought to be the most widely viewed and followed sporting event in the world, exceeding even the Olympic Games. The cumulative audience of all matches of the 2006 FIFA World Cup was estimated to be 26.29 billion with an estimated 715.1 million people watching the final match.

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John Green thumps Tom Cruise

Tom Cruise was everywhere on television last week promoting his new mega-budget sci-fi spectacular Edge of Tomorrow which released this weekend.

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The CIA Joins Twitter

Ha! Now you will KNOW when they follow you. Well, on Twitter at least.

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David Meerman Scott

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