MARKETING AND SALES STRATEGIES

Newsjacking! My Talk via Periscope at Tony Robbins Business Mastery

Posted by David Meerman Scott 04:54 PM on August 12, 2015

I delivered a two-hour session on Real-Time Marketing at the Tony Robbins Business Mastery event in Las Vegas on August 8, 2015. The talented Tyler Culbertson, who works as part of Tony's team on marketing and social media, filmed the Newsjacking section of my talk and we broadcast it via my @dmscott Periscope account.

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#GOPdebate Advice for Donald Trump: Live Tweet from the Stage!

Tonight is the first US Presidential Republican Primary debate and the stakes are high as the field will get whittled down tonight based on each candidate's performance on the main stage at 9:00pm and those relegated to the “kids table” debate at 5:00.

My specific advice to Donald Trump is to live tweet from the stage during the debate!

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Donald Trump Winning the Social Networking Primaries in a Landslide

On Thursday this week, the first Republican US presidential primary debate is scheduled and only the top ten candidates based on average polling numbers will be invited onto the stage. Today, Donald Trump leads the polls by a wide margin.

As I’ve been following the news about the race, I’ve watched countless journalists dismiss the candidacy of Donald Trump. News stories continue to talk about him as a fringe candidate who will be out of the race very soon. There’s a smugness going around about Trump as a pretender while those who served as Senator or Governor are more legitimate.

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Advertising Agencies Just Want to Make Ads

Yesterday morning as I normally do, I checked my Twitter feed first thing while enjoying a cup of black coffee. I noticed the following tweet from @petermccormack: @dmscott would love your thoughts on my article about the failings of online advertising. Peter included a link to the article.

Peter was advertising his product - a report called Online advertising does not work using traditional online advertising techniques! I gotta dig deeper on this one! So I grabbed a second cup of coffee.

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The Sharing More Than Selling Rule

Social networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However as I review people’s business-related social streams I find way too much selling going on.

When I speak with people at conferences, many want to know, specifically, how to use social networking feeds such as Twitter, Instagram, LinkedIn, and Facebook to communicate effectively as a marketing and sales tool.

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The Grateful Dead Celebrate 50 Years and Say Fare Thee Well to the Tribe

When we passed through the ticket gates on the first evening, each of us was given a single red rose. After the band left the stage on the last night, tens of thousands of us had trouble leaving the venue.

This past weekend – July 3, 4, and 5 at Soldier Field in Chicago - the “core four” surviving members of legendary rock band the Grateful Dead played their final three 50th anniversary Fare Thee Well #Dead50 reunion shows, a celebration of longevity, peace, friendship, and love.

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Food Porn, Beautiful Buns, and Hashtags

Posted by David Meerman Scott 04:22 PM on June 10, 2015

Every marketer wants to know how they “can get people to share our content.” But few marketers actually do anything to encourage people to do so.

I’m fascinated that a Popular Photography article reveals that the restaurant chain Chili’s Grill & Bar is spending $750,000 a year to make their burger buns and other food look better in Instagram photos. The restaurant chain is dishing out major budget for an egg glaze that makes the buns shiny. Cool.

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Safe is Too Risky

After nearly every talk I deliver I get questions and pushback about the idea of real-time communications. Sometimes it’s in the post-speech Q&A and other times people approach me privately.

What they say is very similar and more or less goes like this: “It’s very risky to communicate in real-time because in your haste you might say the wrong thing so I’m not comfortable with your ideas.”

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Social Media Launches First Three US Presidential Candidates

We’re officially into the 2016 US presidential election season with three major candidates officially declaring so far.

I love this time! There is so much to learn from the campaigns.

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Instagram as Content Marketing

Frequently people tell me they can’t create content for marketing purposes because they “are not good a writer”.

There are many social networks that don’t rely on text! You can create a YouTube channel, an infographic, an Instagram feed, or a SlideShare. So get out there and market yourself.

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David Meerman Scott

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