MARKETING AND SALES STRATEGIES

Your competition

Posted by David Meerman Scott 10:20 AM on September 25, 2014

On a recent trip to Belize, I had an opportunity to visit several Mayan archeological sites.

At Xunantunich, located near San Ignacio in the Cayo District, visitors must ride a small hand cranked ferry across a river to reach the site. And right next to the ferry loading area are about a dozen souvenir shops. These shops are identical. They are housed in a communal building and each has the same floor space.

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David Meerman Scott

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