UPDATE - May 29, 2012. This afternoon, Amanda's Kickstarter crossed the $1 million threshold, the first music project on Kickstarter to do so.Read More
An interesting aspect of real time marketing & PR is how organizations work towards an event happening at a fixed, known time. Here in America, for example, we’re in the thick of the midterm elections happening on Tuesday November 2.
I like the approach of HeadCount, a nonpartisan organization that works with musicians to promote participation in democracy. A particular focus of HeadCount is getting young people interested in the process, registered to vote, and to the polls on election day.Read More