MARKETING AND SALES STRATEGIES

The Hidden Dangers of CRM Systems and Sales Force Automation Platforms

Today buyers are in charge.

As you consider real-time technology to help you with agile, social selling, you’ll need to be very careful about the role of your Customer Relationship Management System (CRM) and Sales Force Automation (SFA) Platform because it is unlikely that agile, real-time social selling is optimized by software products designed before social networking was mainstream.

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Ello is Ello. Not Facebook.

Posted by David Meerman Scott 02:08 PM on September 30, 2014

There’s tons of hype about Ello, the new social network.

I hadn’t heard of it till recently and now it seems many of my friends are either newly established on Ello or desperately looking for an invite.  (Ello is in beta and is currently invite only.)

Many people think Ello is similar to Facebook. In my opinion, people who insist Ello is a Facebook killer are looking at the idea of Ello in the wrong way.

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Google News rich story view means new SEO opportunities

I’m a huge Google News geek.

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Three out of four customers annoyed

I have exercised in over 100 hotel gyms. Some are great, fully outfitted with the latest gear. Some are tired and broken down.

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Working for a passionate entrepreneurial CEO

Posted by David Meerman Scott 05:00 AM on August 09, 2013

No boss is perfect. Each has strengths and weaknesses.

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JetBlue Badges gamification marketing fails to take off

Gamification can be a great way to encourage loyal customers to share on social networks. It is an especially valuable form of marketing in the travel business.

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Building inbound marketing assets are not marketing expenses

I get pushback from many entrepreneurs and business owners as well as CMOs in larger businesses about the idea of using inbound marketing because they see the investment in people to create content as a barrier. They say things like: "I cannot find money in my budget to spend $5,000 a month (or whatever the number) on content creation."

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What converging mainstream and social media means for marketing and PR

Too many people are still hung up with outdated artificial demarcations between "mainstream media" and "social media", arguing that one is more legitimate. This leads to flawed marketing and PR strategic decisions.

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The second most important communication revolution in history

Posted by David Meerman Scott 11:11 AM on December 04, 2012

I’d like to step way back and look at the big picture of where we are today. To use a cliché, this isn't a "30,000-foot view". Rather it's more like the view from the moon.

Johannes Gutenberg invention of mechanical movable type printing in about 1439 was the most important communications breakthrough in history. It meant books could be mass produced, rather than painstakingly copied by hand. It meant ordinary people could refer to things in books, like laws, that used to have to be committed to memory.

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Do you care more about customers or the competition?

Posted by David Meerman Scott 10:02 AM on November 13, 2012

Recently, Apple CEO Tim Cook asked Scott Forstall to resign, reportedly because Forstall (who had headed Apple's iOS Software) refused to sign the company's apology over the crappy Apple Maps that were made a part of the latest iPhone software. I'm glad to see that because it signals that Cook cares about customers rather than "beating Google" which as far as I could tell was the only reason to swap out the mapping platform in the iPhone.

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David Meerman Scott

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