On Saturday, I attended a Donald Trump rally in Portsmouth, NH as part of my ongoing study and analysis of the marketing aspects of the U.S. Presidential election. It was my second Trump rally (the first was prior to the New Hampshire primary). During this election cycle I also attended rallies with Hillary Clinton, Bernie Sanders, John Kasich, and Marco Rubio. For a marketing geek there’s no better ongoing case study.Read More
Watching the Vice Presidential Debate on Tuesday night was frustrating. The candidates, especially Democrat Tim Kaine, talked over one another and frequently ignored the moderator. Soon after the debate, the majority of observers declared Republican Mike Pence the “winner”.Read More
One of the most common emails I receive is from somebody who has read one of my books or heard me speak and is excited about new ways to grow business by implementing real-time sales and marketing but faces resistance from others.
They want to know how to convince those who say “no”. They come to me saying: “Help! How can I change minds?”Read More
This morning I delivered the keynote speech at the Digital Signage Expo in the Las Vegas Convention Center. The digital signage industry is at the forefront of real-time offline marketing because businesses using the latest digital signs have the ability to change displays at a moment’s notice. Marketers can reach people by leveraging what’s going on in social media and the news of the day and showcasing their products in context via digital signs.Read More
Jack King passed away last week at age 84.
He was a marketing and public relations pioneer as important as Edward Bernays, David Ogilvy, Steve Jobs, and Walt Disney.Read More
Yesterday afternoon I presented at the Leadership Summit sponsored by Fortune Magazine. In the room were 650 entrepreneurs eager to learn ways to grow their business.
Since it was less than 24 hours after Super Bowl MVP New England Patriots QB Tom Brady was handed a 4 game suspension for his assumed role in the Deflategate scandal, I chose to use that as an important component of my talk.Read More
After nearly every talk I deliver I get questions and pushback about the idea of real-time communications. Sometimes it’s in the post-speech Q&A and other times people approach me privately.
What they say is very similar and more or less goes like this: “It’s very risky to communicate in real-time because in your haste you might say the wrong thing so I’m not comfortable with your ideas.”Read More
Several weeks ago, live video streaming app Meerkat scored as the product with the most buzz at the South-by-Southwest festival. Not to be outdone, on Thursday Twitter launched a rival app dubbed Periscope.
While these apps and a related one from Snapchat called Snapchat Stories are still very new, I see a fantastic opportunity for people to use them to live-stream interesting aspects of life and business and gain new followers and customers as a result.
I’m particularly excited about what Periscope can do for me as a professional speaker and how the app can enhance live events. (More on that later in this post).Read More
Over the past several days I’ve been mesmerized in real-time by Tommy Caldwell and Kevin Jorgeson as they’ve negotiated the final parts of their 19-day free climb of the Dawn Wall of El Capitan in Yosemite National Park, California.
While El Capitan has been climbed many times, this was the first free climb (ropes only used for safety, not for climbing) of the Dawn Wall - widely considered the most difficult climb in the world. During the entire climb, they communicated to the world and we shared via #DawnWall.Read More