MARKETING AND SALES STRATEGIES

Not so new: Apps and infographics from 45 years ago

When discussing the world of web content and social media, many people like to say how everything is new and different and untested: Smartphone apps! Infographics! Content marketing!

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Marketing the Moon - announcing my new book!

Geek alert(!!)

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Press Release PR Pitch Stupidity

I get many unsolicited PR pitches sent to me via email. Nearly all of them are untargeted broadcast pitches, usually in the form a press release. I almost always delete without reading.

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Do you know what Public Relations is?

Posted by David Meerman Scott 10:15 AM on November 12, 2013

Somehow many corporate executives and even some PR professionals have lost sight of what public relations is. I still hear people confuse media relations with public relations.

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United Airlines honors free tickets snapped up in pricing snafu

For a short period of time on Thursday, United Airlines Web reservation system was offering up tickets for a price of zero.

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Why Istanbul will win the 2020 Summer Olympic Games

UPDATE September 7, 2013 - Congratulations to the people of Tokyo for winning the 2020 Olympic games. Let's hope the Tokyo 2020 site improves from now.

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BIG media and small media

My friend Biagio Carrano points us to an interesting quote from Marcelo Bielsa, an Argentine football (soccer) coach who has managed football clubs and also the national teams of Argentina and Chile.

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How Boeing used real-time communications during the 787 Dreamliner reputation crisis

Imagine your newly launched product, one that hundreds of millions of people around the world are aware of, suddenly has safety issues forcing the product out of service with customers and disrupting tens of thousands of people’s lives. That’s the communications challenge Boeing faced when the 787 Dreamliner encountered battery problems early this year.

Airlines around the world had been eager to take delivery of the new plane because it is Boeing’s most fuel-efficient airliner. Regular readers of my blog may recall that I attended the Boston launch event and wrote about the Boeing 787 Dreamliner and airline passenger choice.

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Communications Revolution 2007 - 2013

With the release of the 4th edition of my book The New Rules of Marketing & PR this week, I've been reflecting on the progress we've made as marketers and entrepreneurs in just a few short years.

We are lucky to be living in the middle of a communications revolution! It is now so much easier to reach buyers than in the old days.

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PR vs marketing vs social media

Posted by David Meerman Scott 10:53 AM on June 18, 2013

On the Web, there is very little differentiation between types of content.

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David Meerman Scott

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