Living in the Boston area gives me an incredible window into the U.S. Presidential election. Since Boston is less than an hour’s drive from the New Hampshire border, candidates with deep pockets advertise on television here in Boston hoping to influence the first in the nation primary voters who have access to Boston TV. My hometown paper, the Boston Globe has extensive coverage of the primary race.Read More
Every day people email me things they want me to share on my social networks.
I get that. I’m on a bunch of lists as an “influencer” or as a journalist and it is very easy to find my contact details.
Just don't tell me to share!Read More
Some of your most important assets for securing interest in the media as well as educating your buyers are the experts who work at your organization. As a part of a virtual newsroom or other appropriate place on your site and blog, highlighting your employees is a great way to generate attention.
When reporters are looking to quote someone in a story, having a name, photo, bio, and examples of content makes it much more likely they will want to conduct an interview. This is especially true when you are newsjacking.Read More
This week, Hillary Clinton and Simon & Schuster, the publisher of her 2014 memoir Hard Choices, made chapter 17 “Benghazi: Under Attack” completely free on the book’s site. All 35 pages are available with no registration required.
I find the timing of this offer fascinating because Hillary Clinton is scheduled to return to Capitol Hill tomorrow to give testimony before the House Select Committee on Benghazi. She is, of course, a candidate for President of the United States so the stakes are high for her appearance before the #BenghaziCommittee.Read More
The brand new 5th Edition of The New Rules of Marketing & PR released last week in the USA. It is shipping now from Amazon and other online sellers and is available on Kindle, Google play, iTunes, and other ebook formats now. Physical bookstores in the USA should have stock now and over the next weeks the book should make its way to other markets around the world.
The new release gave me a reason to revisit some of the “old rules”. But I went further to think about some of the ways that marketing and PR has changed in the decade since I started writing the first edition.Read More
Jack King passed away last week at age 84.
He was a marketing and public relations pioneer as important as Edward Bernays, David Ogilvy, Steve Jobs, and Walt Disney.Read More
In the early 2000s, I was vice president of marketing and PR for two publicly traded companies.
Back in the day, I spent millions of my companies’ dollars and thousands of hours of my teams’ time trying to get mainstream media to pay attention to us.
This was pre-social networking, pre-YouTube, pre-easy blogging. While we had a fledgling content strategy using an email newsletter, information rich site, and direct to consumer news releases, we didn’t have today’s real-time communications tools so we primarily generated attention using the old rules of public relations: Press releases and pitching journalists.
A decade ago we measured by how thick the spiral bound PR clip book was. This isn't the best approach today, yet many organizations are still working based on the old rules.Read More
Today I’m speaking at the Direct Selling Association Be Connected conference. I love presenting ideas of real-time sales and marketing to entrepreneurial groups!
I like to sit in on presentations at the events I speak at because I frequently get great ideas for blog posts (like his one), stories for my books, or riffs for my talks. Yesterday, Rebecca Gibson from Mary Kay, Inc. presented on Mary Kay’s iconic Pink Cadillac.
I remember hearing about Pink Cadillacs being given away as an incentive to Mary Kay salespeople as a kid. It was a great public relations tool at the time, and by updating the image, is still a great strategy today.Read More