I get many unsolicited PR pitches sent to me via email. Nearly all of them are untargeted broadcast pitches, usually in the form a press release. I almost always delete without reading.Read More
UPDATE September 7, 2013 - Congratulations to the people of Tokyo for winning the 2020 Olympic games. Let's hope the Tokyo 2020 site improves from now.Read More
Imagine your newly launched product, one that hundreds of millions of people around the world are aware of, suddenly has safety issues forcing the product out of service with customers and disrupting tens of thousands of people’s lives. That’s the communications challenge Boeing faced when the 787 Dreamliner encountered battery problems early this year.
Airlines around the world had been eager to take delivery of the new plane because it is Boeing’s most fuel-efficient airliner. Regular readers of my blog may recall that I attended the Boston launch event and wrote about the Boeing 787 Dreamliner and airline passenger choice.Read More
With the release of the 4th edition of my book The New Rules of Marketing & PR this week, I've been reflecting on the progress we've made as marketers and entrepreneurs in just a few short years.
We are lucky to be living in the middle of a communications revolution! It is now so much easier to reach buyers than in the old days.Read More