MARKETING AND SALES STRATEGIES

Public Relations is about Buyers. Not Clip Books.

In the early 2000s, I was vice president of marketing and PR for two publicly traded companies.

Back in the day, I spent millions of my companies’ dollars and thousands of hours of my teams’ time trying to get mainstream media to pay attention to us.

This was pre-social networking, pre-YouTube, pre-easy blogging. While we had a fledgling content strategy using an email newsletter, information rich site, and direct to consumer news releases, we didn’t have today’s real-time communications tools so we primarily generated attention using the old rules of public relations: Press releases and pitching journalists.

A decade ago we measured by how thick the spiral bound PR clip book was. This isn't the best approach today, yet many organizations are still working based on the old rules.

Read More

Mary Kay Pink Cadillac Goes Real Time and Retro Cool

Today I’m speaking at the Direct Selling Association Be Connected conference. I love presenting ideas of real-time sales and marketing to entrepreneurial groups!  

I like to sit in on presentations at the events I speak at because I frequently get great ideas for blog posts (like his one), stories for my books, or riffs for my talks. Yesterday, Rebecca Gibson from Mary Kay, Inc. presented on Mary Kay’s iconic Pink Cadillac.

I remember hearing about Pink Cadillacs being given away as an incentive to Mary Kay salespeople as a kid. It was a great public relations tool at the time, and by updating the image, is still a great strategy today.

Read More

Not so new: Apps and infographics from 45 years ago

When discussing the world of web content and social media, many people like to say how everything is new and different and untested: Smartphone apps! Infographics! Content marketing!

Read More

Marketing the Moon - announcing my new book!

Geek alert(!!)

Read More

Press Release PR Pitch Stupidity

I get many unsolicited PR pitches sent to me via email. Nearly all of them are untargeted broadcast pitches, usually in the form a press release. I almost always delete without reading.

Read More

Do you know what Public Relations is?

Posted by David Meerman Scott 10:15 AM on November 12, 2013

Somehow many corporate executives and even some PR professionals have lost sight of what public relations is. I still hear people confuse media relations with public relations.

Read More

United Airlines honors free tickets snapped up in pricing snafu

For a short period of time on Thursday, United Airlines Web reservation system was offering up tickets for a price of zero.

Read More

Why Istanbul will win the 2020 Summer Olympic Games

UPDATE September 7, 2013 - Congratulations to the people of Tokyo for winning the 2020 Olympic games. Let's hope the Tokyo 2020 site improves from now.

Read More

BIG media and small media

My friend Biagio Carrano points us to an interesting quote from Marcelo Bielsa, an Argentine football (soccer) coach who has managed football clubs and also the national teams of Argentina and Chile.

Read More

How Boeing used real-time communications during the 787 Dreamliner reputation crisis

Imagine your newly launched product, one that hundreds of millions of people around the world are aware of, suddenly has safety issues forcing the product out of service with customers and disrupting tens of thousands of people’s lives. That’s the communications challenge Boeing faced when the 787 Dreamliner encountered battery problems early this year.

Airlines around the world had been eager to take delivery of the new plane because it is Boeing’s most fuel-efficient airliner. Regular readers of my blog may recall that I attended the Boston launch event and wrote about the Boeing 787 Dreamliner and airline passenger choice.

Read More
David Meerman Scott

Subscribe to Email Updates

achive