MARKETING AND SALES STRATEGIES

Press Release PR Pitch Stupidity

I get many unsolicited PR pitches sent to me via email. Nearly all of them are untargeted broadcast pitches, usually in the form a press release. I almost always delete without reading.

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SEC action against Netflix CEO over Facebook post is completely wrong

The US Securities and Exchange Commission is considering taking action against Netflix and its CEO Reed Hastings because of a Facebook post.

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Yahoo! vagues up leadership reorganization PR with cutting edge gobbledygook

Yesterday, Yahoo! announced a reorganization of top management. The press release is choked with cutting-edge, innovative, industry-standard gobbledygook.

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Fun PR alert -- #Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty

Yesterday HubSpot, a social media marketing company, acquired oneforty a company that created a directory of social media applications and the social media marketing tool SocialBase.

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DANGER: Using digital PR tactics to hype digital expertise

UPDATE: Craig Kallin, Senior Vice President of Marketing Services for Acsys Interactive commented on the blog post. Thanks, Craig.

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Riding a real time Amazon announcement to reach an influential journalist

Last week I delivered a keynote about Real-Time Marketing & PR at the MarketingSherpa Email Summit in Las Vegas.

(Watch this space -- I will be releasing a free video of my presentation in a few weeks.)

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PR spam about cards that make clouds move faster for pilots I think

I get dozens of unsolicited press releases and pitches from PR people via email each week. They want me to write about them in this blog, or the Huffington Post, or EContent Magazine, or a one of my books.

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Your global marketplace

This week, I'll be meeting with Shigesato Itoi, an influential Japanese futurist. Itoi-san is a popular blogger, video game creator (Nintendo Earthbound series), copywriter (he thought up the name Game Boy), & television personality.

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Effective PR via custom mobile applications to reach media and analysts

I've just released my own free David Meerman Scott iPhone and iPad applications. Check it out and let me now what you think. (Note that it takes a few moments to load the first time.)

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You cannot take back a tweet

Posted by David Meerman Scott 10:42 AM on February 18, 2010

I sent a tweet this morning as a result of a pitch that I received though email from Mktgbuzz. The pitch offered 50% off a PRWeb press release for the first 500 people who filled out a form.

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David Meerman Scott

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