MARKETING AND SALES STRATEGIES

Blog redesign on the HubSpot marketing platform

One of the great things about Web content is that you can constantly change and improve it. I’ve just redesigned my blog, focusing on a cleaner and easier to read look.

HubSpot marketing platform

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My Best Business Advice for College Students

Posted by David Meerman Scott 09:43 PM on September 10, 2014

It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school.

So I thought it a perfect time to share a video interview I did last year on Behind the Brand TV with Bryan Elliott.

Bryan and I discussed what university students can do now to stand out in the future job market. This advice isn’t just for those in their final year. In fact it is more important for those starting their university education.

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Agile, Real-Time Customer Service [free ebook]

This week, my new book The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business begins to ship from USA and Canada booksellers. The print edition will ship in the coming weeks from booksellers in other countries. The ebook formats like Kindle, Nook, Apple iBook, and Google Android are all available now.

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The New Rules of Sales and Service - my new book - releasing soon!

I’m so excited I might pee in my pants!! (Don’t worry, I’ll be careful not to.)

My new book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business is nearly ready to ship.

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It’s still great marketing. Just don’t call it a blog.

Because blogging isn’t new and hip, many people dismiss this form of content as less effective. Some are even abandoning their blogs for the next big thing (whatever that is).

I started my blog ten years ago (that’s seventy dog internet years).

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The #Social CEO Drives Business for their Company

When I speak with CEOs about generating attention for their business through real-time marketing and sales, most ask me how to staff for success in their companies.

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Catching up and touching base

Posted by David Meerman Scott 04:31 AM on May 29, 2014

When I see an email with the subject line “catching up” or “touching base” I immediately categorize the email as somebody selfishly wanting something from me.

We haven’t spoken in a decade. You didn’t bother to make contact till now. But you’re looking for a new job so you want to “touch base”.

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Great content creation ideas come from seeing patterns

As I write this I am in Istanbul, Turkey preparing for a speaking engagement later today. As I always do when I’m on the road, I’m looking for patterns that I might be able to use to create a blog post.

Many people ask me about finding stuff to write about on their blogs. They know they shouldn’t just talk about their products and services but they struggle with what else to focus on.

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Social selling means making a lifestyle change

Making social networking part of your selling strategy requires making a change in your life.

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Successful salespeople educate and inform

Our ongoing communications revolution has profoundly affected how salespeople achieve success.

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David Meerman Scott

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