Your buyers are snooping around your organization by visiting the media pages on your Web site. Your current customers, partners, investors, suppliers, and employees all visit those pages. Why is that? I'm convinced that when people want to know what’s current about an organization, they go to an online media room.
People expect that the main parts of a typical site will contain hype-driven, gobbledygook-laden, product-centric sales pitches. However, if they REALLY want to get the lowdown on your company, they'll visit your online media room.Read More
UPDATE November 5, 2007Read More
Yesterday evening after the close of Wall Street trading, Sun Microsystems (NASDAQ: SUNW) reported results for its fourth quarter and full fiscal year, which ended June 30, 2007.Read More
As marketers know, having your company, product, or executive appear in an appropriate publication is great marketing. That's why billions of dollars are spent on PR each year (though much of it is wasted I'm afraid). When your organization appears in a story, not only do you reach the publication’s audience directly, you also can point your prospects to the piece later, using reprints or Web links. Media coverage means legitimacy.
As I've said on this blog, broadcast email spamming of the media doesn't work. But sometimes you really want to target a specific publication (your hometown paper perhaps). So what should you?Read More
As the Web has made communicating with reporters and editors extremely easy, breaking through using the online methods everyone else uses has become increasingly difficult.Read More
Smart organizations are using RSS (Really Simple Syndication) to easily update prospects, customers, investors, and the media, but too few organizations are using this really simple marketing technique for sharing valuable information.Read More