MARKETING AND SALES STRATEGIES

The Woman Card on Kickstarter is Awesome Newsjacking of Donald Trump

On April 26, 2016 Donald Trump said in a speech after he won the New York Republican Presidential Primary: “If Hillary Clinton were a man, I don’t think she’d get five percent of the vote. The only thing she’s got going is the woman’s card.”

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Danger: Avoid Newsjacking Negative Stories

Posted by David Meerman Scott 08:03 AM on April 22, 2016

General_Mills.jpgIt’s happened again. A well-known brand has tried to piggyback off a tragedy. Yesterday, General Mills’ tribute to Prince is another example of newsjacking gone bad.

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Book Review: "Disrupted" by Dan Lyons

Posted by David Meerman Scott 02:03 PM on April 03, 2016

I read a copy of Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons which I purchased on eBay from a bookseller in California. The book will officially release on April 5, 2016.

Disrupted chronicles Lyons’ employment as marketing fellow at HubSpot from April 2013 to December 2014.

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My Favorite Epic Tweets from the First Decade of Twitter

This week marks the tenth anniversary of Twitter founder @Jack Dorsey writing just setting up my twttr to kick of the social media site.

The number of Twitter users grew relatively slowly at first. Geeks like me learned about Twitter at SXSW and signed on early, but in the beginning it was mainly the tech savvy talking to one another about tech.

Here are some of my favorite epic tweets that signaled growth spurts in the social network. Many of these tweets became well known and were talked about in mainstream media and helped to get more users to sign up.

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America’s Next Moonshot, Curing Cancer, Requires Marketing

Last night, President Obama delivered his eighth and final State of the Union address. It was an amazing display of his formidable communications skills.

The president quickly touched on partisan issues that he’s championed and then moved to areas that he will focus on during his remaining year in office and his vision for the nation in the five and ten years beyond.

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This Year’s Score: Bush’s Advertising 3, Trump’s Real-Time 39

There’s no question that Donald Trump has a better command of real-time media than any other candidate for President. And that is a big reason that his poll numbers are high. Trump uses Twitter more often than other candidates and he is faster to respond to what’s in the news than other candidates.

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Business lessons from the Brilliant Miley Cyrus

I’m a Miley Cyrus fan. 

That may seem strange to those who only know of Cyrus’ antics as reported by the media outlets that report sleaze in a quest for clicks and eyeballs. But if you really dig into what she’s doing like I have, you find an artist at the top of her game.

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Showcase Your Experts to Generate Media Attention and Grow Business

Some of your most important assets for securing interest in the media as well as educating your buyers are the experts who work at your organization. As a part of a virtual newsroom or other appropriate place on your site and blog, highlighting your employees is a great way to generate attention.

When reporters are looking to quote someone in a story, having a name, photo, bio, and examples of content makes it much more likely they will want to conduct an interview. This is especially true when you are newsjacking.

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Hillary Clinton is Newsjacking her own Benghazi Committee Testimony

This week, Hillary Clinton and Simon & Schuster, the publisher of her 2014 memoir Hard Choices, made chapter 17 “Benghazi: Under Attack” completely free on the book’s site. All 35 pages are available with no registration required.

I find the timing of this offer fascinating because Hillary Clinton is scheduled to return to Capitol Hill tomorrow to give testimony before the House Select Committee on Benghazi. She is, of course, a candidate for President of the United States so the stakes are high for her appearance before the #BenghaziCommittee.

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Twitter’s New “Moments” Feature Could Aid Newsjacking

Posted by David Meerman Scott 02:25 PM on October 06, 2015

A few hours ago, Twitter launched a new feature called Moments.  I see a big opportunity to use Moments in your newsjacking efforts.

Moments is a new tab in the Twitter application alongside the existing “Home,” “Notifications,” and “Messages”.

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David Meerman Scott

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