MARKETING AND SALES STRATEGIES

America’s Next Moonshot, Curing Cancer, Requires Marketing

Last night, President Obama delivered his eighth and final State of the Union address. It was an amazing display of his formidable communications skills.

The president quickly touched on partisan issues that he’s championed and then moved to areas that he will focus on during his remaining year in office and his vision for the nation in the five and ten years beyond.

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This Year’s Score: Bush’s Advertising 3, Trump’s Real-Time 39

There’s no question that Donald Trump has a better command of real-time media than any other candidate for President. And that is a big reason that his poll numbers are high. Trump uses Twitter more often than other candidates and he is faster to respond to what’s in the news than other candidates.

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Business lessons from the Brilliant Miley Cyrus

I’m a Miley Cyrus fan. 

That may seem strange to those who only know of Cyrus’ antics as reported by the media outlets that report sleaze in a quest for clicks and eyeballs. But if you really dig into what she’s doing like I have, you find an artist at the top of her game.

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Showcase Your Experts to Generate Media Attention and Grow Business

Some of your most important assets for securing interest in the media as well as educating your buyers are the experts who work at your organization. As a part of a virtual newsroom or other appropriate place on your site and blog, highlighting your employees is a great way to generate attention.

When reporters are looking to quote someone in a story, having a name, photo, bio, and examples of content makes it much more likely they will want to conduct an interview. This is especially true when you are newsjacking.

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Hillary Clinton is Newsjacking her own Benghazi Committee Testimony

This week, Hillary Clinton and Simon & Schuster, the publisher of her 2014 memoir Hard Choices, made chapter 17 “Benghazi: Under Attack” completely free on the book’s site. All 35 pages are available with no registration required.

I find the timing of this offer fascinating because Hillary Clinton is scheduled to return to Capitol Hill tomorrow to give testimony before the House Select Committee on Benghazi. She is, of course, a candidate for President of the United States so the stakes are high for her appearance before the #BenghaziCommittee.

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Twitter’s New “Moments” Feature Could Aid Newsjacking

Posted by David Meerman Scott 02:25 PM on October 06, 2015

A few hours ago, Twitter launched a new feature called Moments.  I see a big opportunity to use Moments in your newsjacking efforts.

Moments is a new tab in the Twitter application alongside the existing “Home,” “Notifications,” and “Messages”.

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6S Marketing Brilliant Newsjacking of the iPhone 6S

Posted by David Meerman Scott 09:37 AM on September 08, 2015

Sometimes a Newsjacking opportunity sets itself up brilliantly. It’s a shot on goal when the goalie is distracted and the defenders are out of position. Occasionally, you’ve got an ideal chance to get noticed.

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Newsjacking! My Talk via Periscope at Tony Robbins Business Mastery

Posted by David Meerman Scott 04:54 PM on August 12, 2015

I delivered a two-hour session on Real-Time Marketing at the Tony Robbins Business Mastery event in Las Vegas on August 8, 2015. The talented Tyler Culbertson, who works as part of Tony's team on marketing and social media, filmed the Newsjacking section of my talk and we broadcast it via my @dmscott Periscope account.

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Deflategate Newsjacking Real-Time Strategy

Yesterday afternoon I presented at the Leadership Summit sponsored by Fortune Magazine. In the room were 650 entrepreneurs eager to learn ways to grow their business.

Since it was less than 24 hours after Super Bowl MVP New England Patriots QB Tom Brady was handed a 4 game suspension for his assumed role in the Deflategate scandal, I chose to use that as an important component of my talk. 

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Reactvertising [TM] a hysterical look at Real-Time Marketing

Posted by David Meerman Scott 02:59 PM on October 31, 2014

This fantastic video from john st advertising poking fun at Real-Time Marketing and Newsjacking has got to be seen!

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David Meerman Scott

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