MARKETING AND SALES STRATEGIES

Facebook Live Is Great for Real Time Content Marketing

The recently launched Facebook Live has quickly emerged as a premier live streaming application.

Like Periscope from Twitter, Facebook Live turns your smartphone into a broadcast television channel that people can tune into live or watch as a replay.

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Ivanka Trump Newsjacks Her Own RNC Speech with Sales Pitch for her Dress

Just a few hours after introducing her father, Donald J. Trump, before his address to the delegates at the Republican National Convention last week, Ivanka Trump tweeted a photo of herself on stage with a link to a Macy's store listing of the Ivanka Trump brand Sleeveless Studded Sheath Dress like the one she was wearing. 

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Enhance Your Content Marketing with LinkedIn Sponsored Content

Posted by David Meerman Scott 05:21 PM on July 21, 2016

Last week, I delivered a keynote presentation at LinkedIn #ConnectIn16 in Sydney, Australia. It was a fantastic event where I had an opportunity to interact with many clever marketers to learn how they use LinkedIn to reach their audiences.

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The New Rules of Sales and Service Now Out in a Revised and Updated Paperback Edition

Today, the revised and expanded paperback edition of The New Rules of Sales and Service releases in bookstores and online in North America. It will be available in other parts of the world in the coming weeks.

I’m so excited that after a year of work, the new edition is out. Like the first edition published in 2014, in this updated work I show how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

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Tony Robbins & I Discuss 2016 US Presidential Candidates’ Marketing Strategies

Early this month I was in London working with my friend Tony Robbins on an information product we will be launching in August called New Marketing Mastery.

While we were chatting, conversation drifted to the US Presidential election. We were having so much fun analyzing the candidates positioning strategy and marketing tactics that we filmed part of the conversation.

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Witnessing The Future And Not Recognizing What’s Happening

Posted by David Meerman Scott 09:01 AM on May 28, 2016

Forty years ago today, on May 28, 1976, The Ramones played my high school auditorium. I was 15 years old and a massive live music geek so I lined up early and sat in the front row.

I didn’t like it. I didn’t get it. I thought it was weird. I didn't realize I was witnessing the future.

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The Woman Card on Kickstarter is Awesome Newsjacking of Donald Trump

On April 26, 2016 Donald Trump said in a speech after he won the New York Republican Presidential Primary: “If Hillary Clinton were a man, I don’t think she’d get five percent of the vote. The only thing she’s got going is the woman’s card.”

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Danger: Avoid Newsjacking Negative Stories

Posted by David Meerman Scott 08:03 AM on April 22, 2016

General_Mills.jpgIt’s happened again. A well-known brand has tried to piggyback off a tragedy. Yesterday, General Mills’ tribute to Prince is another example of newsjacking gone bad.

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Book Review: "Disrupted" by Dan Lyons

Posted by David Meerman Scott 02:03 PM on April 03, 2016

I read a copy of Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons which I purchased on eBay from a bookseller in California. The book will officially release on April 5, 2016.

Disrupted chronicles Lyons’ employment as marketing fellow at HubSpot from April 2013 to December 2014.

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My Favorite Epic Tweets from the First Decade of Twitter

This week marks the tenth anniversary of Twitter founder @Jack Dorsey writing just setting up my twttr to kick of the social media site.

The number of Twitter users grew relatively slowly at first. Geeks like me learned about Twitter at SXSW and signed on early, but in the beginning it was mainly the tech savvy talking to one another about tech.

Here are some of my favorite epic tweets that signaled growth spurts in the social network. Many of these tweets became well known and were talked about in mainstream media and helped to get more users to sign up.

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David Meerman Scott

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