MARKETING AND SALES STRATEGIES

Marketing Mindfulness

Most marketers are focused way too much on the future. They’re only developing marketing plans and creating programs for next week, next month, and next year. The problem is that these people aren’t taking advantage of what’s happening right now, today, this moment. We need to develop some Marketing Mindfulness to reach buyers when they’re ready.

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Test Your Ability to Identify Fake News

Posted by David Meerman Scott 11:19 PM on April 10, 2017

Fake news - the deliberate creation of misinformation in order to influence politics or to grow business - is everywhere. While the term “fake news” has become popular recently, the concept goes back centuries. For example, advertisements for Snake Oil often read like legitimate news stories.

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Preparing for Dark Times: The Total Solar Eclipse of 2017

Posted by David Meerman Scott 10:48 AM on February 22, 2017

My friend Colin reminded me that there is a total solar eclipse that will be visible in North America on August 21, 2017, just 180 days from now. This will be the first total eclipse of the sun visible on the U.S. mainland since 1979 and the first to sweep across the entire country since 1918.

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The Best Marketer Has Been Elected President

Donald Trump is a marketing genius.

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The Real-Time, Scandal-Driven, Infotainment-Fueled Election is Finally Here!

Election day is upon us. Finally. It’s been, like, forever. Most Americans - indeed most of the world - has had more than enough of the back and forth of this contentious campaign season. While many are fed up, I’ve enjoyed it immensely. I’m fired up.

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Donald Trump Says the Media Is Corrupt and Has Rigged the Election

On Saturday, I attended a Donald Trump rally in Portsmouth, NH as part of my ongoing study and analysis of the marketing aspects of the U.S. Presidential election. It was my second Trump rally (the first was prior to the New Hampshire primary). During this election cycle I also attended rallies with Hillary Clinton, Bernie Sanders, John Kasich, and Marco Rubio. For a marketing geek there’s no better ongoing case study.

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Dueling Text Messages from the Clinton and Trump Campaigns

What a weekend! I couldn’t stop watching the real reality show that is the US Presidential Election. Over the several past days I have been multitasking with social media, reading the pundits and news reports online (thank you Google News), and watching the cable news political talk shows. And to cap off the excitement there was a town hall style debate last night. I didn’t get much sleep.

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Facebook Live Is Great for Real Time Content Marketing

The recently launched Facebook Live has quickly emerged as a premier live streaming application.

Like Periscope from Twitter, Facebook Live turns your smartphone into a broadcast television channel that people can tune into live or watch as a replay.

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Ivanka Trump Newsjacks Her Own RNC Speech with Sales Pitch for her Dress

Just a few hours after introducing her father, Donald J. Trump, before his address to the delegates at the Republican National Convention last week, Ivanka Trump tweeted a photo of herself on stage with a link to a Macy's store listing of the Ivanka Trump brand Sleeveless Studded Sheath Dress like the one she was wearing. 

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Enhance Your Content Marketing with LinkedIn Sponsored Content

Posted by David Meerman Scott 05:21 PM on July 21, 2016

Last week, I delivered a keynote presentation at LinkedIn #ConnectIn16 in Sydney, Australia. It was a fantastic event where I had an opportunity to interact with many clever marketers to learn how they use LinkedIn to reach their audiences.

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David Meerman Scott

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