MARKETING AND SALES STRATEGIES

Reactvertising [TM] a hysterical look at Real-Time Marketing

Posted by David Meerman Scott 02:59 PM on October 31, 2014

This fantastic video from john st advertising poking fun at Real-Time Marketing and Newsjacking has got to be seen!

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The Health Club That Tells Its Story by Exercising an Attitude

Posted by David Meerman Scott 05:56 AM on July 24, 2014

I’ve been a member of health clubs in four cities where I’ve lived: New York, Tokyo, Hong Kong, and now in the Boston suburbs. In each location, my decision to join a club was spontaneous. I’d think, “Oh, shoot. It’s mid-December and my New Year’s resolution is to get fit, so I need to join a gym.” (That’s exactly what happened when I lived in New York City.) Or several years ago when I decided to swim a day or two per week to keep in shape for surfing, I decided to join a club with an indoor pool. I used social media to ask my friends who live in the Boston area about the club they belonged to. I also hightailed it to Google to see what clubs were nearby. And inevitably, like so often when I am in the market to buy a product, I’d start to notice advertisements for health clubs in the Boston Globe.

I made a quick decision join Boston Sports Clubs because I just loved the cheeky personality that came through in their online and offline strategies to reach me! They got my attention in a big way even before I walked in to my local club. When I did visit for the first time, the unconventional, humorous approach of the company story continued as I saw posters in the lobby.

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California trial lawyer comments on legal aspects of news to grow influence

Mitch Jackson is a senior partner in the California law firm Jackson & Wilson with the fantastic pointer URL MyLawyerRocks.com.

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Hillary Clinton wins Super Bowl Newsjacking derby with Oreo runner up

While everyone was looking for a consumer brand to be the best example of newsjacking NFL Super Bowl XLVIII, the winner by far was none other than Hillary Clinton who brilliantly tweeted from @HillaryClinton It’s so much more fun to watch FOX when it’s someone else being blitzed & sacked! #SuperBowl

Gotta love the humor and subtle ribbing of going after FOX News, known for its conservative political positions. As of this writing, the tweet generated more than 50,000 retweets and 36,000 favorites.

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Super Bowl Newsjacking Advice

Posted by David Meerman Scott 04:41 AM on February 02, 2014

My Newsjacking advice for game day and the day after?

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When the world's attention turns to your expertise

I arrive in Bangkok late last night. By the time the driver approaches the area near Siam Square where my hotel is located it is nearly 1:00 in the morning. But the road is blocked by protesters.

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Newsjacking Chris Christie

On Saturday, I presented at the Tony Robbins Business Mastery event in Palm Beach. The event was amazingly high energy! I enjoyed every moment I was there.

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Google News rich story view means new SEO opportunities

I’m a huge Google News geek.

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Newsjacking leads people directly into the buying process

Posted by David Meerman Scott 05:58 AM on November 08, 2013

The idea of newsjacking is quite simple: it is the art and science of injecting your ideas into breaking news, in real-time, in order to generate media coverage and social attention for yourself or your business.

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Well-played Nokia UK Newsjacking of Apple iPhone announcement

Nokia UK tweeted a fun image during the Apple announcement of the new iPhone offerings yesterday.

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David Meerman Scott

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