Showcase Your Experts to Generate Media Attention and Grow Business

Some of your most important assets for securing interest in the media as well as educating your buyers are the experts who work at your organization. As a part of a virtual newsroom or other appropriate place on your site and blog, highlighting your employees is a great way to generate attention.

When reporters are looking to quote someone in a story, having a name, photo, bio, and examples of content makes it much more likely they will want to conduct an interview. This is especially true when you are newsjacking.

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An announcement and a quick request

Posted by David Meerman Scott 11:55 AM on November 04, 2015

For the past six months I’ve been working on an online course called Master Newsjacking! and am close to finalizing the content. I’m excited that the course will be released in December.

The Master Newsjacking! course builds on the newsjacking movement I pioneered five years ago.

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Hillary Clinton is Newsjacking her own Benghazi Committee Testimony

This week, Hillary Clinton and Simon & Schuster, the publisher of her 2014 memoir Hard Choices, made chapter 17 “Benghazi: Under Attack” completely free on the book’s site. All 35 pages are available with no registration required.

I find the timing of this offer fascinating because Hillary Clinton is scheduled to return to Capitol Hill tomorrow to give testimony before the House Select Committee on Benghazi. She is, of course, a candidate for President of the United States so the stakes are high for her appearance before the #BenghaziCommittee.

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Twitter’s New “Moments” Feature Could Aid Newsjacking

Posted by David Meerman Scott 02:25 PM on October 06, 2015

A few hours ago, Twitter launched a new feature called Moments.  I see a big opportunity to use Moments in your newsjacking efforts.

Moments is a new tab in the Twitter application alongside the existing “Home,” “Notifications,” and “Messages”.

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6S Marketing Brilliant Newsjacking of the iPhone 6S

Posted by David Meerman Scott 09:37 AM on September 08, 2015

Sometimes a Newsjacking opportunity sets itself up brilliantly. It’s a shot on goal when the goalie is distracted and the defenders are out of position. Occasionally, you’ve got an ideal chance to get noticed.

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Newsjacking! My Talk via Periscope at Tony Robbins Business Mastery

Posted by David Meerman Scott 04:54 PM on August 12, 2015

I delivered a two-hour session on Real-Time Marketing at the Tony Robbins Business Mastery event in Las Vegas on August 8, 2015. The talented Tyler Culbertson, who works as part of Tony's team on marketing and social media, filmed the Newsjacking section of my talk and we broadcast it via my @dmscott Periscope account.

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Deflategate Newsjacking Real-Time Strategy

Yesterday afternoon I presented at the Leadership Summit sponsored by Fortune Magazine. In the room were 650 entrepreneurs eager to learn ways to grow their business.

Since it was less than 24 hours after Super Bowl MVP New England Patriots QB Tom Brady was handed a 4 game suspension for his assumed role in the Deflategate scandal, I chose to use that as an important component of my talk. 

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Reactvertising [TM] a hysterical look at Real-Time Marketing

Posted by David Meerman Scott 02:59 PM on October 31, 2014

This fantastic video from john st advertising poking fun at Real-Time Marketing and Newsjacking has got to be seen!

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The Health Club That Tells Its Story by Exercising an Attitude

Posted by David Meerman Scott 05:56 AM on July 24, 2014

I’ve been a member of health clubs in four cities where I’ve lived: New York, Tokyo, Hong Kong, and now in the Boston suburbs. In each location, my decision to join a club was spontaneous. I’d think, “Oh, shoot. It’s mid-December and my New Year’s resolution is to get fit, so I need to join a gym.” (That’s exactly what happened when I lived in New York City.) Or several years ago when I decided to swim a day or two per week to keep in shape for surfing, I decided to join a club with an indoor pool. I used social media to ask my friends who live in the Boston area about the club they belonged to. I also hightailed it to Google to see what clubs were nearby. And inevitably, like so often when I am in the market to buy a product, I’d start to notice advertisements for health clubs in the Boston Globe.

I made a quick decision join Boston Sports Clubs because I just loved the cheeky personality that came through in their online and offline strategies to reach me! They got my attention in a big way even before I walked in to my local club. When I did visit for the first time, the unconventional, humorous approach of the company story continued as I saw posters in the lobby.

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California trial lawyer comments on legal aspects of news to grow influence

Mitch Jackson is a senior partner in the California law firm Jackson & Wilson with the fantastic pointer URL

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David Meerman Scott

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