Living in the Boston area gives me an incredible window into the U.S. Presidential election. Since Boston is less than an hour’s drive from the New Hampshire border, candidates with deep pockets advertise on television here in Boston hoping to influence the first in the nation primary voters who have access to Boston TV. My hometown paper, the Boston Globe has extensive coverage of the primary race.Read More
Stories are universal. No culture has survived without them. They are widely recognized as an essential part of human cognitive development.Read More
The biggest mistake I see with marketing (and I see it all the time) is when companies focus too much on their own products and services.
Many marketers steeped in the tradition of product advertising naturally feel drawn to prattle on and on about their products and services. But I have news for you. Nobody cares.Read More
For the New Year, I’m starting a series of blog posts I’m calling Back to the Basics.
The first in the series is this post on the importance of buyer personas in any sales and marketing strategy.Read More
Ten years ago, my book Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers was published.
As far as I know, it was the first book written about Content Marketing. A year before the book came out I started this blog, so I’ve been writing about Content Marketing for more than a decade.Read More
The brand new 5th Edition of The New Rules of Marketing & PR released last week in the USA. It is shipping now from Amazon and other online sellers and is available on Kindle, Google play, iTunes, and other ebook formats now. Physical bookstores in the USA should have stock now and over the next weeks the book should make its way to other markets around the world.
The new release gave me a reason to revisit some of the “old rules”. But I went further to think about some of the ways that marketing and PR has changed in the decade since I started writing the first edition.Read More
The New Rules of Marketing & PR was originally published in the first edition way back in 2007. That’s like half a century in dog internet years.
When I first wrote the book in 2005 and 2006, Twitter didn’t exist and Facebook was only on college campuses (you needed a .edu email address to join). Now we live in a world with Periscope, Instagram, Newsjacking and all sorts of other ways to reach buyers so I’ve updated the book once again.Read More
Are you are trying to explain new marketing to those who “just don’t get it” like, maybe, your bosses, your employees, your spouse, your parents, or your kids? This new film about Content Marketing is the best way I’ve seen to share the ideas of reaching people with content in a way they appreciate.Read More
Social networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However as I review people’s business-related social streams I find way too much selling going on.
When I speak with people at conferences, many want to know, specifically, how to use social networking feeds such as Twitter, Instagram, LinkedIn, and Facebook to communicate effectively as a marketing and sales tool.Read More
Now is the best time to market a product, service, or idea!Read More