MARKETING AND SALES STRATEGIES

My Inbound 2014 Keynote Video: The Convergence of Sales and Marketing

Today buyers dictate how they choose companies, products, and services with online content driving action.

At the HubSpot Inbound 2014 conference, I delivered a short keynote speech in front of some 10,000 people. My slot was fantastic - between a surprise appearance by the band OK Go and a keynote from celebrity author Malcolm Gladwell.

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Upgrade to Canada #social program nabs tourists from other countries

Last month I presented at an event in Winnipeg, Canada for Travel Manitoba. The travel market is crowded and consumers have lots of places to find information about places to visit. Into this environment, the best content can win the day.

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New Rules of Marketing and PR latest edition now out in audio

Posted by David Meerman Scott 01:29 AM on July 09, 2014

One of the challenges with a book that updates every two years is keeping each of the formats current.

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John Green thumps Tom Cruise

Tom Cruise was everywhere on television last week promoting his new mega-budget sci-fi spectacular Edge of Tomorrow which released this weekend.

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Social super voice at Cisco Partner Velocity

This afternoon, I delivered a keynote at the Cisco Partner Velocity event which I titled Amplify Your Brand Voice - Turn Up the Volume to "11". I shared ideas for how Cisco’s partners can develop a “super voice” and reach millions.

Social media engagement at your event

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New Rules, new stories, new chapters

Posted by David Meerman Scott 08:48 AM on July 01, 2013

Today is the official publication date for the 4th edition of The New Rules of Marketing and PR.

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Communications Revolution 2007 - 2013

With the release of the 4th edition of my book The New Rules of Marketing & PR this week, I've been reflecting on the progress we've made as marketers and entrepreneurs in just a few short years.

We are lucky to be living in the middle of a communications revolution! It is now so much easier to reach buyers than in the old days.

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NEW 4th edition of The New Rules of Marketing & PR

Posted by David Meerman Scott 05:25 AM on June 25, 2013

Today, the pre-order of the new 4th edition of The New Rules of Marketing & PR is the "Deal of the Day" at BN.com.

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How to Pitch a Blogger

I get several hundred pitches a week from well-meaning PR people.

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Not Another Junky Blog

Tania Venn, director of PR at 1-800-GOT-JUNK?, the largest full-service professional junk removal company in the world, oversees a team that creates content with a focus to reach customers who may not think that they need a junk removal service.

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David Meerman Scott

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