MARKETING AND SALES STRATEGIES

Austin Custom Home Builder Uses YouTube To Grow A Successful Business

I recently connected with Matt Risinger, a builder in Austin, TX specializing in applying building science to architect designed fine custom homes, to learn about how he uses YouTube to market his business.

Remarkably, Matt has nearly ten million views on his fantastic YouTube channel, serving to introduce potential customers and partners to his excellent work.

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The Best Marketer Has Been Elected President

Donald Trump is a marketing genius.

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Advertising Is Inherently Egotistical

Posted by David Meerman Scott 04:59 AM on September 09, 2016

Traditional advertising is product centric. It’s the process of drawing attention to what you’re selling. As such, all advertising is inherently egotistical.

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Facebook Live Is Great for Real Time Content Marketing

The recently launched Facebook Live has quickly emerged as a premier live streaming application.

Like Periscope from Twitter, Facebook Live turns your smartphone into a broadcast television channel that people can tune into live or watch as a replay.

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Tasha Returns! (How To Make A Big Announcement Even Bigger)

I always love sharing examples of success and today we have a fun one from the world of sports.

Most professional sports teams, when ready to make an announcement like a new player joining, follow the “old rules”. They just write a press release and then share the news with the handful of reporters who regularly cover the team. That’s typically all that's done to get the word out.

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Brand Journalism at Cleveland Metropolitan School District

Recently I had an opportunity to meet with Roseann Canfora, chief communications officer for the Cleveland Metropolitan School District and spend a day with her entire team.

I led a session on Real-Time Marketing and PR but I think I learned more from them than they from me. It was an incredibly interesting to hear how CMSD deploys journalism techniques to communicate to students, parents, the media, and the wider Cleveland community.

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HubSpot and Ten Years of the Inbound Marketing Movement

Ten years ago today, Brian Halligan and Dharmesh Shah co-founded HubSpot with a SaaS-based marketing platform as the initial offering the company was working on. Happy birthday HubSpot(!)

Brian and Dharmesh recognized that the way people buy products and services had changed. People were doing independent research on the Web, and companies needed to adapt in order to reach them.

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Sales & Marketing Basics: Align With The Way People Buy

The way people buy has changed.

We’re fed up with unwanted phone calls interrupting us at home and at work. We hate wading through hundreds of unsolicited emails. We’ve had it with intrusive social media messages. We’re tired of poor service from companies that don’t treat us with respect or that send us into a phone mail maze that wastes minutes of our time and never connects us with a living person.

At the same time, all of us — you, me, and all our existing and potential customers — turn to the web to solve problems.

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The Hidden Value of Content Marketing

Posted by David Meerman Scott 03:48 PM on April 26, 2016

The fact that buyers reach your content through varied entry points including search engines, via social networks, and as links from other sites is often overlooked. Many people are dismissive of the value of writing a thoughtful blog, creating a video channel, or producing infographics because they underestimate the many ways that content is consumed.

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Top 8 Marketing Ideas for Hospitality Businesses

This post is a collection of some of my best ideas for how restaurants, hotels, destinations, and attractions can use the ideas of The New Rules of Marketing & PR to generate attention.

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David Meerman Scott

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