I’m working on the new sixth edition of my international bestseller, The New Rules of Marketing and PR. The book debuted ten years ago, and every two years or so I update it. It’s always fun to figure out what to add and what to delete from the book. For this edition, I have eliminated the chapter on mobile marketing.Read More
Apple reported more than five million iPhone 5 units were sold in the first three days that it was offered for sale. And it's not just Apple products. Mobile is now the preferred way many people get online.Read More
In Tokyo's Roppongi entertainment district you find several hundred bars within walking distance of the subway station. Yet only a few are visible from the main street; the vast majority are tucked away on the upper floors of back-street buildings. To differentiate, many cater to highly refined customer preferences. So if you want to listen to classic reggae while sipping a Red Stripe, there is a bar for you in Roppongi. But how do you find these establishments when you’re thirsty and confused in an unfamiliar city?
Your mobile of course!Read More
You look at the network names and there's the usual assortment: People who default to use a WiFi name like 'linksys,' some who use their family name 'Jones_Network,' some random nonsense like 'FJ8673UHNN4,' and the credit-card-required paid networks like 'Boingo_Hotspot.'Read More