Boston Olympic Bid Squashed by Social Media

Posted by David Meerman Scott 07:12 PM on July 27, 2015

Today, the U.S. Olympic Committee pulled Boston's bid to host the 2024 Olympic Games after Boston mayor Marty Walsh said he would not sign the bid documents if they left city taxpayers vulnerable to cost overruns.

The fascinating story behind the failed bid is of the importance of social media and how corporate entities and their big budget consultants frequently underestimate the power of a few people with keyboards to create a movement.

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Learning from Jack King: Visionary of Real-Time Content Marketing

Jack King passed away last week at age 84.

He was a marketing and public relations pioneer as important as Edward Bernays, David Ogilvy, Steve Jobs, and Walt Disney. 

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Social Media Launches First Three US Presidential Candidates

We’re officially into the 2016 US presidential election season with three major candidates officially declaring so far.

I love this time! There is so much to learn from the campaigns.

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Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future

Forty-five years ago today, the crew of Apollo 11 was on the way to the moon in their historic first lunar landing mission, the most audacious and globally significant accomplishment in human history.

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Not so new: Apps and infographics from 45 years ago

When discussing the world of web content and social media, many people like to say how everything is new and different and untested: Smartphone apps! Infographics! Content marketing!

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Marketing the Moon - announcing my new book!

Geek alert(!!)

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Do you know what Public Relations is?

Posted by David Meerman Scott 10:15 AM on November 12, 2013

Somehow many corporate executives and even some PR professionals have lost sight of what public relations is. I still hear people confuse media relations with public relations.

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BIG media and small media

My friend Biagio Carrano points us to an interesting quote from Marcelo Bielsa, an Argentine football (soccer) coach who has managed football clubs and also the national teams of Argentina and Chile.

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How Boeing used real-time communications during the 787 Dreamliner reputation crisis

Imagine your newly launched product, one that hundreds of millions of people around the world are aware of, suddenly has safety issues forcing the product out of service with customers and disrupting tens of thousands of people’s lives. That’s the communications challenge Boeing faced when the 787 Dreamliner encountered battery problems early this year.

Airlines around the world had been eager to take delivery of the new plane because it is Boeing’s most fuel-efficient airliner. Regular readers of my blog may recall that I attended the Boston launch event and wrote about the Boeing 787 Dreamliner and airline passenger choice.

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Communications Revolution 2007 - 2013

With the release of the 4th edition of my book The New Rules of Marketing & PR this week, I've been reflecting on the progress we've made as marketers and entrepreneurs in just a few short years.

We are lucky to be living in the middle of a communications revolution! It is now so much easier to reach buyers than in the old days.

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David Meerman Scott

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