Forty-five years ago today, the crew of Apollo 11 was on the way to the moon in their historic first lunar landing mission, the most audacious and globally significant accomplishment in human history.Read More
Imagine your newly launched product, one that hundreds of millions of people around the world are aware of, suddenly has safety issues forcing the product out of service with customers and disrupting tens of thousands of people’s lives. That’s the communications challenge Boeing faced when the 787 Dreamliner encountered battery problems early this year.
Airlines around the world had been eager to take delivery of the new plane because it is Boeing’s most fuel-efficient airliner. Regular readers of my blog may recall that I attended the Boston launch event and wrote about the Boeing 787 Dreamliner and airline passenger choice.Read More
With the release of the 4th edition of my book The New Rules of Marketing & PR this week, I've been reflecting on the progress we've made as marketers and entrepreneurs in just a few short years.
We are lucky to be living in the middle of a communications revolution! It is now so much easier to reach buyers than in the old days.Read More
Too many people are still hung up with outdated artificial demarcations between "mainstream media" and "social media", arguing that one is more legitimate. This leads to flawed marketing and PR strategic decisions.Read More