Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future

Forty-five years ago today, the crew of Apollo 11 was on the way to the moon in their historic first lunar landing mission, the most audacious and globally significant accomplishment in human history.

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Video of my BMA keynote Marketing the Moon

Posted by David Meerman Scott 10:25 AM on June 04, 2014

Last week, I delivered the closing keynote at the Business Marketing Association 2014 annual conference, the largest business-to-business marketing conference in the world.

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Signed limited edition copies of Marketing the Moon

Posted by David Meerman Scott 10:58 AM on May 22, 2014

Just in time for Fathers Day (or a very early start on Mothers Day 2015), I’m offering a special limited-quantity boxed special edition of Marketing the Moon signed by Gene Cernan, the last man to walk on the moon who wrote the foreword to the book as well as signed by my co-author Rich Jurek and I. See below for details.

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Not so new: Apps and infographics from 45 years ago

When discussing the world of web content and social media, many people like to say how everything is new and different and untested: Smartphone apps! Infographics! Content marketing!

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Being a freak and making art

In 2002 I left a nice, safe corporate career to find my art, to discover my true self, and to live life as a freak.

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We can put men on the moon but can’t get books off a dock

Posted by David Meerman Scott 09:45 AM on February 22, 2014

Several weeks ago I announced my newest book Marketing the Moon which I wrote with Rich Jurek. The book tells the story of the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

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Marketing the Moon - announcing my new book!

Geek alert(!!)

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David Meerman Scott

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