I admit I am a big geek when it comes to the long drawn out US presidential campaign season. I enjoy the marketing and PR aspects immensely.
Many people think the two-year campaign is too long. Not me. I love all the debates and speeches and talk show appearances and news coverage.
Last week, Marketing Lessons from the Grateful Dead, which I wrote with HubSpot CEO Brian Halligan was released in the Japanese language. The book is doing great. It's been ranked in the top 20 or so of all books sold on Amazon Japan and most physical bookstores have already sold out so the publisher has ordered another print run. Brian & I are psyched to introduce the ideas of Grateful Dead marketing to Japanese businesses.Read More
When Grateful Dead spiritual leader Jerry Garcia died in 1995 and the band stopped touring, many long-time fans found themselves suddenly without a reason to gather with the many friends they made on tour. It was a sad time for those people for whom the band was an important anchor in their lives. At the same time, members of the Grateful Dead wondered what to do next.Read More