MARKETING AND SALES STRATEGIES

Giving things away for free to build your network and grow your business

At the Gathering of the Vibes music festival last weekend, besides the great live bands, I particularly enjoyed wondering around the camping area. It's fun to encounter interesting people who are part of the same tribe!

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Building a fan base one download at a time

Today, the EDM artist Pretty Lights dropped his newest album A Color Map of the Sun.

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In our digital world analog communications breaks through the clutter

As more and more people use social networks to communicate and companies use online channels to market, its important to remember good old analog.

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Bob Marley and me

Posted by David Meerman Scott 05:19 AM on April 20, 2012


This week "Marley," the new Bob Marley documentary hits the screens in many countries. Naturally, the official U.S. release date is 4/20. The film is terrific and I have a small role in finally telling the reggae legend’s story on film.

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Marketing advice to Jon Huntsman and his daughters

I admit I am a big geek when it comes to the long drawn out US presidential campaign season. I enjoy the marketing and PR aspects immensely.

Many people think the two-year campaign is too long. Not me. I love all the debates and speeches and talk show appearances and news coverage.

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Content marketing Japanese unusual style

Last week, Marketing Lessons from the Grateful Dead, which I wrote with HubSpot CEO Brian Halligan was released in the Japanese language. The book is doing great. It's been ranked in the top 20 or so of all books sold on Amazon Japan and most physical bookstores have already sold out so the publisher has ordered another print run. Brian & I are psyched to introduce the ideas of Grateful Dead marketing to Japanese businesses.

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Japanese language edition of Marketing Lessons from the Grateful Dead

Posted by David Meerman Scott 02:34 AM on December 08, 2011

Today, the Japanese language version of Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History was published.

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We Are All Weird

Seth Godin's latest is a little book with big ideas about how to live your life. For marketers and business owners, We Are All Weird is also a wakeup call for how to reach buyers of your products and services.

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Summer music series: How brands engage with live music fans

I've enjoyed creating this week of blog posts centering around live music, a passion of mine.

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Summer music series: Always move forward

When Grateful Dead spiritual leader Jerry Garcia died in 1995 and the band stopped touring, many long-time fans found themselves suddenly without a reason to gather with the many friends they made on tour. It was a sad time for those people for whom the band was an important anchor in their lives. At the same time, members of the Grateful Dead wondered what to do next.

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David Meerman Scott

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