I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Recently, a bunch of people have asked me how and why I ventured out on my own. Several of these people have a habit of sneaking song lyrics into email subject lines to see if I notice, so as I was thinking of a title for this post, I followed the lead of Bradley and Len. Re...
Big News. The cover for my newest book The New Rules of Marketing and PR is finalized and I really like it!
It's award and list season! At the turn of the year people and organizations publish "best of" lists and in my opinion, this is terrific as a PR and viral marketing tool. I admit that I do check these things out a lot. As thought leadership (if the lists are well presented) ...
How cool. My Web Ink Now blog is a finalist in the SIIA Codie Awards for 2007 in the category of Best Media Blog.
Early this morning, Sasha over at a new blog called Werebu (where business meets the web) set himself a very interesting Search Engine Optimization challenge. He has chosen a phrase to optimize on marketing blog and he’s chosen a blog to compare against -- mine! I want to th...