Italian luxury fashion house Prada recently released a short film titled Past Forward The 18-minute film is most definitely big-budget Hollywood, a collaboration between Miuccia Prada and writer/director David O. Russell, acclaimed for his films such as American Hustle, The Fighter, and Silver Linings Playbook. It is content marketing for when you have millions in the budget. Watch the film here.Read More
Regular readers of my blog know that I have been writing and speaking about the marketing aspects of the US Presidential election for 18 months now. My analysis culminated less than 12 hours after Trump was declared the winner when I delivered a talk on November 9 at the HubSpot INBOUND conference titled Trump, Bush, Clinton, & Sanders: How Inbound Marketing and Inbound Sales Decided the 2016 U.S. Presidential Election. Video of that talk is now available.Read More
I recently connected with Matt Risinger, a builder in Austin, TX specializing in applying building science to architect designed fine custom homes, to learn about how he uses YouTube to market his business.
Remarkably, Matt has nearly ten million views on his fantastic YouTube channel, serving to introduce potential customers and partners to his excellent work.Read More
Election day is upon us. Finally. It’s been, like, forever. Most Americans - indeed most of the world - has had more than enough of the back and forth of this contentious campaign season. While many are fed up, I’ve enjoyed it immensely. I’m fired up.Read More
On Saturday, I attended a Donald Trump rally in Portsmouth, NH as part of my ongoing study and analysis of the marketing aspects of the U.S. Presidential election. It was my second Trump rally (the first was prior to the New Hampshire primary). During this election cycle I also attended rallies with Hillary Clinton, Bernie Sanders, John Kasich, and Marco Rubio. For a marketing geek there’s no better ongoing case study.Read More
I frequently speak with people who run local businesses such as real-estate agencies, law firms, bike shops, and the like. These entrepreneurs are frequently interested in the ideas of real-time marketing, social networking, and content creation to grow their businesses but are struggling to find a way to create something of interest to their local market.Read More
What a weekend! I couldn’t stop watching the real reality show that is the US Presidential Election. Over the several past days I have been multitasking with social media, reading the pundits and news reports online (thank you Google News), and watching the cable news political talk shows. And to cap off the excitement there was a town hall style debate last night. I didn’t get much sleep.Read More
Watching the Vice Presidential Debate on Tuesday night was frustrating. The candidates, especially Democrat Tim Kaine, talked over one another and frequently ignored the moderator. Soon after the debate, the majority of observers declared Republican Mike Pence the “winner”.Read More
Debates are a reality show, and last night’s episode certainly delivered.
At podiums just 12 feet apart we had the first woman nominee of a major political party running for President and the first non-politician from a major political party to participate in a televised general election debate.* There were high expectations from all and in my opinion the spectacle didn’t disappoint.Read More