MARKETING AND SALES STRATEGIES

Your Content History Should Live Forever

Want to know an SEO secret that almost nobody will tell you? Do not delete old content! Nearly all of your web content should live forever. It’s free to save pages on your site, so why delete them? Yet so many people do.

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My Personal Experiences with the Medical Marijuana Business and the Opioid Epidemic

Posted by David Meerman Scott 03:06 PM on January 04, 2017

The American medical system is nuts!

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Marketing Basics: How to Create Great Content to Reach your Buyers

Posted by David Meerman Scott 12:04 PM on December 21, 2016

As many smart marketers know, a well-crafted blog, video, infographic, social networking feed, white paper, e-book, or Webinar is essential for reaching buyers and pushing them into and through he buying process. I’ve been talking about how content drives action for more than 15 years now. In that time, I've seen hundreds of organizations around the world implement these strategies and they work. It doesn’t matter the marketplace – business-to-business, consumer brands, services, or independent consultants – content sells.

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Prada Movie "Past Forward" Is Content Marketing When You Have A Few Million To Spare

Posted by David Meerman Scott 10:09 AM on December 06, 2016

Italian luxury fashion house Prada recently released a short film titled Past Forward The 18-minute film is most definitely big-budget Hollywood, a collaboration between Miuccia Prada and writer/director David O. Russell, acclaimed for his films such as American Hustle, The Fighter, and Silver Linings Playbook. It is content marketing for when you have millions in the budget. Watch the film here.

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Video of my INBOUND 2016 talk: How Inbound Marketing and Sales Decided the 2016 US Election

Posted by David Meerman Scott 05:23 AM on November 29, 2016

Regular readers of my blog know that I have been writing and speaking about the marketing aspects of the US Presidential election for 18 months now. My analysis culminated less than 12 hours after Trump was declared the winner when I delivered a talk on November 9 at the HubSpot INBOUND conference titled Trump, Bush, Clinton, & Sanders: How Inbound Marketing and Inbound Sales Decided the 2016 U.S. Presidential Election. Video of that talk is now available.

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Austin Custom Home Builder Uses YouTube To Grow A Successful Business

I recently connected with Matt Risinger, a builder in Austin, TX specializing in applying building science to architect designed fine custom homes, to learn about how he uses YouTube to market his business.

Remarkably, Matt has nearly ten million views on his fantastic YouTube channel, serving to introduce potential customers and partners to his excellent work.

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The Best Marketer Has Been Elected President

Donald Trump is a marketing genius.

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The Real-Time, Scandal-Driven, Infotainment-Fueled Election is Finally Here!

Election day is upon us. Finally. It’s been, like, forever. Most Americans - indeed most of the world - has had more than enough of the back and forth of this contentious campaign season. While many are fed up, I’ve enjoyed it immensely. I’m fired up.

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Donald Trump Says the Media Is Corrupt and Has Rigged the Election

On Saturday, I attended a Donald Trump rally in Portsmouth, NH as part of my ongoing study and analysis of the marketing aspects of the U.S. Presidential election. It was my second Trump rally (the first was prior to the New Hampshire primary). During this election cycle I also attended rallies with Hillary Clinton, Bernie Sanders, John Kasich, and Marco Rubio. For a marketing geek there’s no better ongoing case study.

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World’s Largest Rock Band Is Awesome Community Engagement

I frequently speak with people who run local businesses such as real-estate agencies, law firms, bike shops, and the like. These entrepreneurs are frequently interested in the ideas of real-time marketing, social networking, and content creation to grow their businesses but are struggling to find a way to create something of interest to their local market.

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David Meerman Scott

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