MARKETING AND SALES STRATEGIES

Using Buyer Personas To Market and Sell Real Estate

Organizations filled with people who take the time to understand the needs of buyers they wish to reach, and then develop information to educate and inform those buyers, are more successful than organizations that just make stuff up. Buyer personas, the distinct demographic groupings of your potential customers, are critically important for successful marketing that leads to sales success.

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Sonic Branding: The Last Great Untapped Opportunity

I co-founded Signature Tones, a sonic branding studio, and I wanted you to be among the first to know about it. It’s crazy exciting to establish a business that combines my marketing geekdom with my massive passion for music. Sonic branding is a wide open and little understood aspect of marketing that has fascinated me for more than a decade. I started the company with my friend Juanito Pascual, a Santa Monica - based touring musician and recording artist.

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A Legendary Guitar Goes to a Legendary Marketer

Last night, my good friend Brian Halligan won Jerry Garcia’s iconic “Wolf” guitar at a charity auction, generating some $3 million for the Southern Poverty Law Center. Brian is co-founder and CEO of HubSpot (I am on the advisory board) and we co-wrote the book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

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World’s First Real-Time Data Enabled Toilet Paper Holder!

Yes, there’s an app for that.

I’m intrigued by a new smartphone application called I.O. Toilet from Kimberly-Clark Israel’s Lily brand and innovation agency Gefen Team that automatically monitors your use of toilet paper in real-time, provides data for you to analyze (perhaps while you are sitting on the throne), and even orders more T.P. automatically.  

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Marketing Mindfulness

Most marketers are focused way too much on the future. They’re only developing marketing plans and creating programs for next week, next month, and next year. The problem is that these people aren’t taking advantage of what’s happening right now, today, this moment. We need to develop some Marketing Mindfulness to reach buyers when they’re ready.

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Ten Big Sales and Marketing Concepts To Grow Your Business

Posted by David Meerman Scott 09:44 AM on March 29, 2017

1) Buyers are in charge

The idea of mystery in the sales process is over. There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost.

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Gapingvoid and Visual Representation of Complex Ideas

Posted by David Meerman Scott 10:28 AM on March 08, 2017

When asked to sum up my approach to sales and marketing, I frequently say: “Educate and inform instead of interrupt and sell.”  This phrase has been a slide in my presentations for many years and is by far my most popular tweet.

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Your Content Strategy

Posted by David Meerman Scott 08:17 AM on March 03, 2017

Over the past decade as I’ve written about and delivered talks on the new rules of marketing and public relations and real-time communications, I’ve connected with thousands of people from around the world. I’ve heard from many that they have struggled in getting started with the idea of content creation. Understanding that, back in 2010, I worked with my friends Adam Franklin and Toby Jenkins from Bluewire Media in Australia to create a free Web Strategy Planning Template. We’re now on version 9 of this valuable tool that has been downloaded nearly a million times.

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Preparing for Dark Times: The Total Solar Eclipse of 2017

Posted by David Meerman Scott 10:48 AM on February 22, 2017

My friend Colin reminded me that there is a total solar eclipse that will be visible in North America on August 21, 2017, just 180 days from now. This will be the first total eclipse of the sun visible on the U.S. mainland since 1979 and the first to sweep across the entire country since 1918.

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Marketing Your Product With Photos On Instagram

Nantucket Island is my favorite surfing spot and when I’m there, I’ll frequently take a lesson at Gary Kohner’s Nantucket Island Surf School. Gary grew up on Nantucket and started surfing in 1984. He started Nantucket Island Surf School in the summer of 1999 to share his love of surfing and the ocean with others. Besides lessons for people of all ages and weeklong surf camps for kids, Gary also rents surfboards, standup paddleboards and wetsuits. Gary is an avid photographer and shares photos almost daily on his @nantucketsurfing Instagram feed.

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David Meerman Scott

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