The fact that buyers reach your content through varied entry points including search engines, via social networks, and as links from other sites is often overlooked. Many people are dismissive of the value of writing a thoughtful blog, creating a video channel, or producing infographics because they underestimate the many ways that content is consumed.Read More
I’ve been writing and speaking about marketing strategies and sales strategies for well over a decade. With all the discussions about how web content drives sales and marketing success, it is essential that we take just a little time to look at how the two functions differ and how they are converging.Read More
One of the most common emails I receive is from somebody who has read one of my books or heard me speak and is excited about new ways to grow business by implementing real-time sales and marketing but faces resistance from others.
They want to know how to convince those who say “no”. They come to me saying: “Help! How can I change minds?”Read More
Disrupted chronicles Lyons’ employment as marketing fellow at HubSpot from April 2013 to December 2014.Read More
The number of Twitter users grew relatively slowly at first. Geeks like me learned about Twitter at SXSW and signed on early, but in the beginning it was mainly the tech savvy talking to one another about tech.
Here are some of my favorite epic tweets that signaled growth spurts in the social network. Many of these tweets became well known and were talked about in mainstream media and helped to get more users to sign up.Read More
This morning I delivered the keynote speech at the Digital Signage Expo in the Las Vegas Convention Center. The digital signage industry is at the forefront of real-time offline marketing because businesses using the latest digital signs have the ability to change displays at a moment’s notice. Marketers can reach people by leveraging what’s going on in social media and the news of the day and showcasing their products in context via digital signs.Read More
I first wrote about Donald Trump’s mastery of real-time communications back in early August 2015 with my post Donald Trump Winning the Social Networking Primaries in a Landslide.
This was way before anybody set foot in a polling booth. In my post, I shared detailed analysis on how Trump was way ahead of the other candidates in his use of real-time social media.Read More
I’ve been talking about how content drives action and serves as the backbone of marketing for more than 15 years now. I've seen hundreds of companies implement these stratgeies and they work.
There’s no doubt that when a buyer is investigating companies, their products and services, as well as people to do business with, it's content that generates interest.Read More