MARKETING AND SALES STRATEGIES

Partisan Porn at the Debate

Posted by David Meerman Scott 06:16 AM on September 27, 2016

Debates are a reality show, and last night’s episode certainly delivered.

At podiums just 12 feet apart we had the first woman nominee of a major political party running for President and the first non-politician from a major political party to participate in a televised general election debate.*  There were high expectations from all and in my opinion the spectacle didn’t disappoint.

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You Are What You Publish

Posted by David Meerman Scott 01:48 PM on September 22, 2016

As people evaluate products and services as well as the organizations they might want to work with, they often conduct independent research.

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Inbound Marketing in Japan to Grow Business!

Posted by David Meerman Scott 03:57 PM on September 16, 2016

Last week, I was in Tokyo for the HubSpot Japan office opening events. The week culminated with “Grow with HubSpot” where hundreds of marketers from Japan gathered to learn about Inbound Marketing and HubSpot. It was great to be back in Japan where I lived for six years early in my career.

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Advertising Is Inherently Egotistical

Posted by David Meerman Scott 04:59 AM on September 09, 2016

Traditional advertising is product centric. It’s the process of drawing attention to what you’re selling. As such, all advertising is inherently egotistical.

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The Importance of Owning Your Content Real Estate

Posted by David Meerman Scott 03:58 PM on August 30, 2016

Late last week I posted Facebook Live Is Great for Real Time Content Marketing. Soon after, Gerard Vroomen who is founder of the mountain bike company Open Cycle started an interesting discussion in the comments section of the blog post. Gerard rightly pointed out that a service like Facebook Live has a fatal flaw—you do not own the real estate. Check out the discussion in the comments.

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Facebook Live Is Great for Real Time Content Marketing

The recently launched Facebook Live has quickly emerged as a premier live streaming application.

Like Periscope from Twitter, Facebook Live turns your smartphone into a broadcast television channel that people can tune into live or watch as a replay.

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The Power of Excellent Design

Posted by David Meerman Scott 09:44 PM on August 08, 2016

I’m in Sydney where I am presenting at the Tony Robbins Business Mastery seminar and also meeting with some HubSpot customers and partners. When I lived in Asia in the 1990’s, I made business trips to Australia many times. I particularly love Manly Beach where I learned to surf, so on Sunday I headed over on the ferry to hang out. That’s where I met Domingo Morchio at his Manly Market stall.

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Ivanka Trump Newsjacks Her Own RNC Speech with Sales Pitch for her Dress

Just a few hours after introducing her father, Donald J. Trump, before his address to the delegates at the Republican National Convention last week, Ivanka Trump tweeted a photo of herself on stage with a link to a Macy's store listing of the Ivanka Trump brand Sleeveless Studded Sheath Dress like the one she was wearing. 

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Enhance Your Content Marketing with LinkedIn Sponsored Content

Posted by David Meerman Scott 05:21 PM on July 21, 2016

Last week, I delivered a keynote presentation at LinkedIn #ConnectIn16 in Sydney, Australia. It was a fantastic event where I had an opportunity to interact with many clever marketers to learn how they use LinkedIn to reach their audiences.

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Brand Journalism at Cleveland Metropolitan School District

Recently I had an opportunity to meet with Roseann Canfora, chief communications officer for the Cleveland Metropolitan School District and spend a day with her entire team.

I led a session on Real-Time Marketing and PR but I think I learned more from them than they from me. It was an incredibly interesting to hear how CMSD deploys journalism techniques to communicate to students, parents, the media, and the wider Cleveland community.

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David Meerman Scott

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