MARKETING AND SALES STRATEGIES

Gapingvoid and Visual Representation of Complex Ideas

Posted by David Meerman Scott 10:28 AM on March 08, 2017

When asked to sum up my approach to sales and marketing, I frequently say: “Educate and inform instead of interrupt and sell.”  This phrase has been a slide in my presentations for many years and is by far my most popular tweet.

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Your Content Strategy

Posted by David Meerman Scott 08:17 AM on March 03, 2017

Over the past decade as I’ve written about and delivered talks on the new rules of marketing and public relations and real-time communications, I’ve connected with thousands of people from around the world. I’ve heard from many that they have struggled in getting started with the idea of content creation. Understanding that, back in 2010, I worked with my friends Adam Franklin and Toby Jenkins from Bluewire Media in Australia to create a free Web Strategy Planning Template. We’re now on version 9 of this valuable tool that has been downloaded nearly a million times.

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Preparing for Dark Times: The Total Solar Eclipse of 2017

Posted by David Meerman Scott 10:48 AM on February 22, 2017

My friend Colin reminded me that there is a total solar eclipse that will be visible in North America on August 21, 2017, just 180 days from now. This will be the first total eclipse of the sun visible on the U.S. mainland since 1979 and the first to sweep across the entire country since 1918.

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Marketing Your Product With Photos On Instagram

Nantucket Island is my favorite surfing spot and when I’m there, I’ll frequently take a lesson at Gary Kohner’s Nantucket Island Surf School. Gary grew up on Nantucket and started surfing in 1984. He started Nantucket Island Surf School in the summer of 1999 to share his love of surfing and the ocean with others. Besides lessons for people of all ages and weeklong surf camps for kids, Gary also rents surfboards, standup paddleboards and wetsuits. Gary is an avid photographer and shares photos almost daily on his @nantucketsurfing Instagram feed.

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It’s Just Marketing

I’m working on the new sixth edition of my international bestseller, The New Rules of Marketing and PR. The book debuted ten years ago, and every two years or so I update it. It’s always fun to figure out what to add and what to delete from the book. For this edition, I have eliminated the chapter on mobile marketing.

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No Excuses For Not Being At The Top Of Your Game

Posted by David Meerman Scott 04:40 AM on January 31, 2017

I contacted my friend and speaker coach Dr. Nick Morgan. “Hey Nick, I have a speaker dilemma and I could use your input!” I had a speaking engagement booked at Tony Robbins Business Mastery in Palm Beach a few days later and I was injured. I wanted Nick’s advice for how I should manage my obvious disability while presenting to the nearly 2,000 people in the best way possible.

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Own Your Marketing Assets Instead of Renting Them

Posted by David Meerman Scott 12:22 PM on January 26, 2017

In the past several months, many more people than usual have asked me about advertising on the popular online ad networks like Google AdWords, Facebook Advertising, and LinkedIn Ads. While a few people report that they are still having success by investing in these networks, most people say that this form of advertising isn’t working so well anymore. I ask each of these people the same question, “Can you afford to rent your marketing?”

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Your Content History Should Live Forever

Want to know an SEO secret that almost nobody will tell you? Do not delete old content! Nearly all of your web content should live forever. It’s free to save pages on your site, so why delete them? Yet so many people do.

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My Personal Experiences with the Medical Marijuana Business and the Opioid Epidemic

Posted by David Meerman Scott 03:06 PM on January 04, 2017

The American medical system is nuts!

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Marketing Basics: How to Create Great Content to Reach your Buyers

Posted by David Meerman Scott 12:04 PM on December 21, 2016

As many smart marketers know, a well-crafted blog, video, infographic, social networking feed, white paper, e-book, or Webinar is essential for reaching buyers and pushing them into and through he buying process. I’ve been talking about how content drives action for more than 15 years now. In that time, I've seen hundreds of organizations around the world implement these strategies and they work. It doesn’t matter the marketplace – business-to-business, consumer brands, services, or independent consultants – content sells.

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David Meerman Scott

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