MARKETING AND SALES STRATEGIES

Marketing Lessons from Miley Cyrus on #SNL40

Posted by David Meerman Scott 04:34 PM on February 19, 2015

I was 13 years old when Saturday Night Live premiered in 1975. While I remember staying up to watch some episodes of the show’s first season, it was a few years later when I was in High School that I became a fan. I’d come home after an evening partying with my friends and my parents would be asleep, I’d be properly mood adjusted and I’d crack up at the zaniness. It seemed the actors were of my generation and we were on the inside of the jokes.

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Stonyfield Yogurt is Too Plain Vanilla

Posted by David Meerman Scott 01:34 PM on February 11, 2015

Quick. What’s different between these two different packages of Stonyfield yogurt?

If you’re like me, they look identical at first glance.

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Photographs of Real People Work Better than Inane Stock Photos

Posted by David Meerman Scott 12:56 PM on February 03, 2015

Over the past year, I’ve helped my mother evaluate senior living centers that also have memory care facilities for my father who is suffering with Alzheimer’s.

As I’ve checked out one site after another, I was disheartened by so many that used stock photos to depict the residents and staff. Ugh. I just don’t feel good about a place that doesn’t focus on reality.  A bunch of photos of generic happy seniors playing cards and riding bikes doesn’t give me a good feeling.

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Big Birge Plumbing Co. Grows Business in a Competitive Market

Don't let your money go down the drain! Call Big Birge Plumbing Company. For all your plumbing needs!

Last week I delivered a talk at the Entrepreneurs Organization in Omaha, Nebraska. I always love working EO events, because members are so enthusiastic about learning new ideas. Since they run their own businesses, they are eager to identify ways to grow.

While at the event, I met Lallenia Birge, who with her husband Brad Birge started Big Birge Plumbing Co. in August 2012. Lallenia uses a wonderful title: “A Plumbers Wife to Big Birge Plumbing Co.”

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Instagram as Content Marketing

Frequently people tell me they can’t create content for marketing purposes because they “are not good a writer”.

There are many social networks that don’t rely on text! You can create a YouTube channel, an infographic, an Instagram feed, or a SlideShare. So get out there and market yourself.

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Optimizing the Past: Content Lessons from the HubSpot Blog Team

Content drives action.

Content is the best way to reach buyers.

Content is King. (And President and Pope and Queen as well).

So how do you create great content? How do you understand your buyers, create compelling content that educates, informs, and entertains them, and then how does that content drive action and grow business? And what are the implications for ROI?

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The power of SlideShare for social sharing

Less than a month ago, I released a presentation on SlideShare titled The New Rules of Selling.  Because many of you viewed the presentation and shared it on social networks, the presentation has been viewed more than 107,000 views as I write this. Thank you

In this article, I’ll provide some thoughts on why I think the SlideShare has been viewed so often in such a short time, and provide lessons learned so you can achieve similar results for your business.

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How OPEN Cycle communicates relentless simplicity to customers

OPEN Cycle, a company building an extremely lightweight and strong mountain bike, was founded in 2011 as a completely open company taking advantage of the new communication tools that I frequently write and speak about. As a brand-new company, the founders were able to create an organization completely around their vision of the company’s character and then set a goal to communicate that directly to the marketplace.

OPEN’s greatest assets are the fantastic engineering that goes into creating the best mountain bikes in the world, and the stories they convey to their customers about the bikes and the company they created. Everything they do is shared with customers, retailers, and vendors on social networks and via email in real time—it helps them build better products, keep existing customers happy, and grow their business.

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Video Interview with HubSpot CEO Brian Halligan about Inbound Marketing 2.0

Posted by David Meerman Scott 09:22 AM on September 04, 2014

The revised and updated second edition of the modern marketing classic Inbound Marketing: Attract, Engage, and Delight Customers Online by HubSpot co-founders Brian Halligan and Dharmesh Shah releases this week.

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It’s still great marketing. Just don’t call it a blog.

Because blogging isn’t new and hip, many people dismiss this form of content as less effective. Some are even abandoning their blogs for the next big thing (whatever that is).

I started my blog ten years ago (that’s seventy dog internet years).

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David Meerman Scott

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