MARKETING AND SALES STRATEGIES

Marketing Basics: The Story Customers Tell Themselves

Stories are universal. No culture has survived without them. They are widely recognized as an essential part of human cognitive development.

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“Benefits, Not Features” Is the Wrong Way to Market

As a young marketer, I was always taught: “Write about the benefits of your product, not the features.”

This dusty old marketing approach is wrong.

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Marketing Basics: Nobody Cares About Your Products (Except You)

The biggest mistake I see with marketing (and I see it all the time) is when companies focus too much on their own products and services.

Many marketers steeped in the tradition of product advertising naturally feel drawn to prattle on and on about their products and services. But I have news for you. Nobody cares.

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America’s Next Moonshot, Curing Cancer, Requires Marketing

Last night, President Obama delivered his eighth and final State of the Union address. It was an amazing display of his formidable communications skills.

The president quickly touched on partisan issues that he’s championed and then moved to areas that he will focus on during his remaining year in office and his vision for the nation in the five and ten years beyond.

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Marketing Basics: Buyer Personas

For the New Year, I’m starting a series of blog posts I’m calling Back to the Basics.

The first in the series is this post on the importance of buyer personas in any sales and marketing strategy.

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This Year’s Score: Bush’s Advertising 3, Trump’s Real-Time 39

There’s no question that Donald Trump has a better command of real-time media than any other candidate for President. And that is a big reason that his poll numbers are high. Trump uses Twitter more often than other candidates and he is faster to respond to what’s in the news than other candidates.

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What a world we live in!

Posted by David Meerman Scott 04:36 PM on December 21, 2015

the_jetsonsThat device in your pocket?

What was science fiction just a few years ago is science fact today!

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The Awesome Content that Drives the Surfing Industry

Early this month I visited the North Shore of Oahu, Hawaii to do some surfing (on smaller waves) and watch the pros (on the bigger waves).

I had time to think about how content driven the business of surfing is. 

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Newsjacking Can Work For You! My new course will show you how

Posted by David Meerman Scott 11:50 AM on December 03, 2015

Earlier this week I shared an example of how Trent Silver, a young entrepreneur who learned Newsjacking from me, uses the technique to grow his businesses. Just one of Trent’s newsjacking efforts generated $250,000 in new revenue for his young company.

Since that post, many people have asked if newsjacking works for other organizations such as business-to-business outfits, nonprofits, and consultants. Some people have been skeptical about the applicability outside of consumer brands. 

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Generate sales leads and grow business with new Master Newsjacking course!

Posted by David Meerman Scott 10:22 AM on December 01, 2015

Recently I shared that for the past six months I’ve been working on an online course called Master Newsjacking! In that announcement, I asked if you have any questions or advice for me as I finalize the content of the course.

Wow!  The response was overwhelming. I received well over a hundred questions, ideas, and suggestions on social networks, email, and as comments on the blog post. Thank you! This feedback has helped me a great deal as I’ve been putting the finishing touches on the course.

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David Meerman Scott

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