MARKETING AND SALES STRATEGIES

Most PR people are spammers - Chris Anderson now blocks you and I may be next

At every one of my speeches, I say PR people are spammers. That gets everyone's attention so I have an opportunity to explain what I mean.

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You must unlearn what you have learned

When I first started writing The New Rules of Marketing & PR there was significant debate about "new." Is this stuff really new or is the title just a hook? Yes, I admit that the book title was partly chosen to help position the book and generate interest.

Brian Clark over at Copyblogger
was one of the first to jump in. Many people such as Brian asked: "Does marketing and PR on the Web really require 'new' thinking?"

More than ever, I am convinced the answer is "yes."

Robert Scoble, in his terrific foreword to The New Rules of Marketing & PR
suggests: "It's a new world you're about to enter... if you understand how to use it you can drive buzz, new product feedback, sales, and more." I couldn’t agree more, Robert.

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Smart Marketers are statistically improbable according to Amazon.com

Amazon recently turned on Search Inside for The New Rules of Marketing & PR.

I finished the manuscript for the book way back in December 2006 (about a decade in Internet time). As an author, some of the things that get surfaced by Search Inside jolt me. Did I write that? It’s like running into an old girlfriend after many years.

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The long tail of marketing and Apollo moon mission artifacts

As readers of this blog know, I'm a fan of Chris Anderson and his book, The Long Tail, and I followed, via Anderson's blog, his groundbreaking ideas about the Web’s economic shift away from mainstream markets toward smaller niche products and services well before his book was published in July 2006.

There is no doubt that Anderson's Long Tail thesis is critically important for marketers.

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Kansas family and divorce lawyer builds his business through blogging

After getting tired of paying exorbitant fees to market and advertise his business, Grant D. Griffiths, a Kansas family and divorce lawyer, started his blog in March 2005. "Prior to starting the blog, I did lots of yellow page advertisements," Griffiths says. "The costs were too much and the results were not great."

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Your best customers participate in online forums—so should you—a case study

Here is another fascinating case study that will appear in my upcoming book The New Rules of Marketing and PR.

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Elevator ads? Here is some great data from a company that took the ride

David Hamm, Director of Global Marketing Communications & Advertising at Factiva, a Dow Jones and Reuters Company posted this great analysis of elevator advertising. It is worth a read of you've ever wondered how elevator advertising works or thought of trying it.

As many readers of this blog know, I am not a fan of traditional broadcast style advertising. I just think it is wasteful and that Web marketing works better and is far cheaper. That being said, I do see room for highly specific advertising that reaches a targeted buyer persona. I've always been intrigued with those little TV screens in elevators. But does advertising on them really work?

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The Student Loan Network gains a competitive edge online with Financial Aid Podcast

Another inspiring case study that will appear in my upcoming book The New Rules of Marketing and PR.

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Uncle Seth and podcasts: Putting marketing back into musicians' control

Here's an interesting case study which will appear in my book The New Rules of Marketing and PR.

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Develop Messages Your Buyers Want to Hear

Companies with large budgets can't wait to spend the big bucks on slick TV advertisements. It's like commissioning artwork. TV ads make marketing people at larger companies feel good. But broadcast advertisements from the TV-industrial complex don't work so well anymore. When we had three networks and no cable it was different. In the Long Tail, YouTube, TiVo, blog, multi-channel, web, time shifted world, big bucks on TV ads are like commissioning your portrait to be painted in the nineteenth century: It might make you feel good, but did it bring any money in?

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David Meerman Scott

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