Own Your Marketing Assets Instead of Renting Them

Posted by David Meerman Scott 12:22 PM on January 26, 2017

In the past several months, many more people than usual have asked me about advertising on the popular online ad networks like Google AdWords, Facebook Advertising, and LinkedIn Ads. While a few people report that they are still having success by investing in these networks, most people say that this form of advertising isn’t working so well anymore. I ask each of these people the same question, “Can you afford to rent your marketing?”

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The Importance of Owning Your Content Real Estate

Posted by David Meerman Scott 03:58 PM on August 30, 2016

Late last week I posted Facebook Live Is Great for Real Time Content Marketing. Soon after, Gerard Vroomen who is founder of the mountain bike company Open Cycle started an interesting discussion in the comments section of the blog post. Gerard rightly pointed out that a service like Facebook Live has a fatal flaw—you do not own the real estate. Check out the discussion in the comments.

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The Sharing More Than Selling Rule

Social networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However as I review people’s business-related social streams I find way too much selling going on.

When I speak with people at conferences, many want to know, specifically, how to use social networking feeds such as Twitter, Instagram, LinkedIn, and Facebook to communicate effectively as a marketing and sales tool.

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Vodafone Egypt proves big brands can master Facebook and Twitter

Last week I presented a Masterclass in Cairo and had an opportunity to meet with many marketers who are using real-time engagement and social media effectively to reach customers in the Egypt market.

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Posted by David Meerman Scott 03:22 AM on October 14, 2013

I recently purchased a new surfboard.

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Social media drove the Egyptian revolution but can it bring back the tourists?

Posted by David Meerman Scott 01:10 PM on January 17, 2013

This week I delivered a full-day Digital Marketing Masterclass for 250 people in Cairo organized by my friends at Digital Marketing Arts.

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SEC action against Netflix CEO over Facebook post is completely wrong

The US Securities and Exchange Commission is considering taking action against Netflix and its CEO Reed Hastings because of a Facebook post.

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Facebookjacking: When a company does not respond others win

Here's a fun Friday story that comes to us via Mark Copeman.

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Penn State University Football: Social media and crisis management lessons learned

The jury reached a verdict in the high-profile Jerry Sandusky child sexual abuse trial. Sandusky, a former Pennsylvania State University assistant football coach was found guilty on 45 of 48 charges. Sandusky faces potentially hundreds of years in prison for molesting 10 boys over 15 years.

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Will Facebook destroy Instagram?

I've talked before about why I love Instagram.

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David Meerman Scott

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