The Sharing More Than Selling Rule

Social networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However as I review people’s business-related social streams I find way too much selling going on.

When I speak with people at conferences, many want to know, specifically, how to use social networking feeds such as Twitter, Instagram, LinkedIn, and Facebook to communicate effectively as a marketing and sales tool.

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Vodafone Egypt proves big brands can master Facebook and Twitter

Last week I presented a Masterclass in Cairo and had an opportunity to meet with many marketers who are using real-time engagement and social media effectively to reach customers in the Egypt market.

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Posted by David Meerman Scott 03:22 AM on October 14, 2013

I recently purchased a new surfboard.

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Social media drove the Egyptian revolution but can it bring back the tourists?

Posted by David Meerman Scott 01:10 PM on January 17, 2013

This week I delivered a full-day Digital Marketing Masterclass for 250 people in Cairo organized by my friends at Digital Marketing Arts.

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SEC action against Netflix CEO over Facebook post is completely wrong

The US Securities and Exchange Commission is considering taking action against Netflix and its CEO Reed Hastings because of a Facebook post.

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Facebookjacking: When a company does not respond others win

Here's a fun Friday story that comes to us via Mark Copeman.

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Penn State University Football: Social media and crisis management lessons learned

The jury reached a verdict in the high-profile Jerry Sandusky child sexual abuse trial. Sandusky, a former Pennsylvania State University assistant football coach was found guilty on 45 of 48 charges. Sandusky faces potentially hundreds of years in prison for molesting 10 boys over 15 years.

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Will Facebook destroy Instagram?

I've talked before about why I love Instagram.

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Summer music series: How brands engage with live music fans

I've enjoyed creating this week of blog posts centering around live music, a passion of mine.

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Portal 2.0: Google Plus, Facebook and Twitter take social backwards to the 1990s

Have you used AOL, Lycos, Excite, MSN, or Yahoo! recently?

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David Meerman Scott

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