MARKETING AND SALES STRATEGIES

Upgrade to Canada #social program nabs tourists from other countries

Last month I presented at an event in Winnipeg, Canada for Travel Manitoba. The travel market is crowded and consumers have lots of places to find information about places to visit. Into this environment, the best content can win the day.

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Hashflags, Twitter, Facebook, and the global World Cup audience

Posted by David Meerman Scott 06:10 AM on June 25, 2014

The FIFA World Cup is thought to be the most widely viewed and followed sporting event in the world, exceeding even the Olympic Games. The cumulative audience of all matches of the 2006 FIFA World Cup was estimated to be 26.29 billion with an estimated 715.1 million people watching the final match.

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John Green thumps Tom Cruise

Tom Cruise was everywhere on television last week promoting his new mega-budget sci-fi spectacular Edge of Tomorrow which released this weekend.

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Social super voice at Cisco Partner Velocity

This afternoon, I delivered a keynote at the Cisco Partner Velocity event which I titled Amplify Your Brand Voice - Turn Up the Volume to "11". I shared ideas for how Cisco’s partners can develop a “super voice” and reach millions.

Social media engagement at your event

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Real Time at the Oscars

It was fun to see Ellen DeGeneres do a selfie as she hosted the Academy Awards telecast. It injected some fun, real-time quirkiness to what is an over-produced event.

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Quark Expeditions Photographic Journal drives social sharing

As regular readers may recall, I was in Antarctica in December and it was one of the most amazing experiences of my life. This is the last of three planned posts about my experience as it relates to marketing and sales. The first two posts are:

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JetBlue Badges gamification marketing fails to take off

Gamification can be a great way to encourage loyal customers to share on social networks. It is an especially valuable form of marketing in the travel business.

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Congrats 2013 graduates. You have choices.

To the class of 2013: Congratulations on your graduation!

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Social media drove the Egyptian revolution but can it bring back the tourists?

Posted by David Meerman Scott 01:10 PM on January 17, 2013

This week I delivered a full-day Digital Marketing Masterclass for 250 people in Cairo organized by my friends at Digital Marketing Arts.

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Social networking drives Adagio Teas success

Posted by David Meerman Scott 07:11 AM on November 26, 2012

Adagio Teas is a fantastic example of a company integrating social networking into all aspects of their business.

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David Meerman Scott

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