World’s Largest Rock Band Is Awesome Community Engagement

I frequently speak with people who run local businesses such as real-estate agencies, law firms, bike shops, and the like. These entrepreneurs are frequently interested in the ideas of real-time marketing, social networking, and content creation to grow their businesses but are struggling to find a way to create something of interest to their local market.

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Hillary Clinton’s Social Media Sharing Secret Weapon

Selfies are a thing. Love them or hate them, they are a part of modern smartphone culture, no more so than on a Presidential candidate rope line. Hillary Clinton has figured out how to optimize selfies for social sharing. It’s a small but fascinating marketing technique!

Presidential candidates are constantly asked to pose for selfies on the campaign trail. The fact that they are at the event to win votes means they feel an obligation to take as many as they can.

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The Woman Card on Kickstarter is Awesome Newsjacking of Donald Trump

On April 26, 2016 Donald Trump said in a speech after he won the New York Republican Presidential Primary: “If Hillary Clinton were a man, I don’t think she’d get five percent of the vote. The only thing she’s got going is the woman’s card.”

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How to Create an Awesome Indiegogo or Kickstarter Launch

Posted by David Meerman Scott 03:15 AM on October 28, 2015

About six months ago I was paging though my favorite newsweekly The Week (yes I read it in print) and found a small review of the brand new FluidStance Level.

I thought, Wow! That’s cool. I have a standup desk and I am a surfer, so this looks like a great thing for my lifestyle. So I went to the FluidStance site, found they were launching via Indiegogo, and before the video was done, I knew I wanted to buy one.

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6S Marketing Brilliant Newsjacking of the iPhone 6S

Posted by David Meerman Scott 09:37 AM on September 08, 2015

Sometimes a Newsjacking opportunity sets itself up brilliantly. It’s a shot on goal when the goalie is distracted and the defenders are out of position. Occasionally, you’ve got an ideal chance to get noticed.

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I Was Successfully Stalked!

Posted by David Meerman Scott 10:25 AM on November 06, 2014

I was “stalked” in a very polite and clever way by a team of Tufts University undergraduates who lured me to their class.

Some background: My book The New Rules of Marketing and PR is used as a text in hundreds of universities around the world. I’m frequently invited to speak to the classes who use my book. While I’d love to be able to visit each class, that’s impossible. I do visit local universities in the Boston area on a pro bono basis when I can – over the years I’ve lectured at Boston University, Bentley University, Harvard Business School, and several others near my home. I’ve managed to do a few talks when on the road such as one at HWZ University in Zurich, Switzerland. And I’ve Skyped in to others around the world when time permits.   

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#GoVote and the power of social sharing

Posted by David Meerman Scott 11:03 AM on November 04, 2014

Today, election day in the USA, I am part of more than 300 entertainers organized by HeadCount to post a photo on their social media feeds urging people to #GoVote.

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Upgrade to Canada #social program nabs tourists from other countries

Last month I presented at an event in Winnipeg, Canada for Travel Manitoba. The travel market is crowded and consumers have lots of places to find information about places to visit. Into this environment, the best content can win the day.

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Hashflags, Twitter, Facebook, and the global World Cup audience

Posted by David Meerman Scott 06:10 AM on June 25, 2014

The FIFA World Cup is thought to be the most widely viewed and followed sporting event in the world, exceeding even the Olympic Games. The cumulative audience of all matches of the 2006 FIFA World Cup was estimated to be 26.29 billion with an estimated 715.1 million people watching the final match.

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John Green thumps Tom Cruise

Tom Cruise was everywhere on television last week promoting his new mega-budget sci-fi spectacular Edge of Tomorrow which released this weekend.

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David Meerman Scott

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