MARKETING AND SALES STRATEGIES

I Was Successfully Stalked!

Posted by David Meerman Scott 10:25 AM on November 06, 2014

I was “stalked” in a very polite and clever way by a team of Tufts University undergraduates who lured me to their class.

Some background: My book The New Rules of Marketing and PR is used as a text in hundreds of universities around the world. I’m frequently invited to speak to the classes who use my book. While I’d love to be able to visit each class, that’s impossible. I do visit local universities in the Boston area on a pro bono basis when I can – over the years I’ve lectured at Boston University, Bentley University, Harvard Business School, and several others near my home. I’ve managed to do a few talks when on the road such as one at HWZ University in Zurich, Switzerland. And I’ve Skyped in to others around the world when time permits.   

Read More

#GoVote and the power of social sharing

Posted by David Meerman Scott 11:03 AM on November 04, 2014

Today, election day in the USA, I am part of more than 300 entertainers organized by HeadCount to post a photo on their social media feeds urging people to #GoVote.

Read More

Upgrade to Canada #social program nabs tourists from other countries

Last month I presented at an event in Winnipeg, Canada for Travel Manitoba. The travel market is crowded and consumers have lots of places to find information about places to visit. Into this environment, the best content can win the day.

Read More

Hashflags, Twitter, Facebook, and the global World Cup audience

Posted by David Meerman Scott 06:10 AM on June 25, 2014

The FIFA World Cup is thought to be the most widely viewed and followed sporting event in the world, exceeding even the Olympic Games. The cumulative audience of all matches of the 2006 FIFA World Cup was estimated to be 26.29 billion with an estimated 715.1 million people watching the final match.

Read More

John Green thumps Tom Cruise

Tom Cruise was everywhere on television last week promoting his new mega-budget sci-fi spectacular Edge of Tomorrow which released this weekend.

Read More

Social super voice at Cisco Partner Velocity

This afternoon, I delivered a keynote at the Cisco Partner Velocity event which I titled Amplify Your Brand Voice - Turn Up the Volume to "11". I shared ideas for how Cisco’s partners can develop a “super voice” and reach millions.

Social media engagement at your event

Read More

Real Time at the Oscars

It was fun to see Ellen DeGeneres do a selfie as she hosted the Academy Awards telecast. It injected some fun, real-time quirkiness to what is an over-produced event.

Read More

Quark Expeditions Photographic Journal drives social sharing

As regular readers may recall, I was in Antarctica in December and it was one of the most amazing experiences of my life. This is the last of three planned posts about my experience as it relates to marketing and sales. The first two posts are:

Read More

JetBlue Badges gamification marketing fails to take off

Gamification can be a great way to encourage loyal customers to share on social networks. It is an especially valuable form of marketing in the travel business.

Read More

Congrats 2013 graduates. You have choices.

To the class of 2013: Congratulations on your graduation!

Read More
David Meerman Scott

Subscribe to Email Updates

achive