MARKETING AND SALES STRATEGIES

Purell follows NASA with clever real-time video

UPDATE December 4, 2010 - I've been contacted via Twitter by people who created the Purell video including producer / director Stephen Reedy. It turns out they do not have anything to do with the company. I'm attempting to learn more.
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Beyond Viral

Kevin Nalty is a video genius. His videos have been seen over 160 million times on YouTube alone.

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Awesome Air New Zealand All Blacks rugby safety video

UPDATE March 26, 2013: In what I believe is a really stupid move, at some point Air New Zealand made the video I talk about in this post private. Too bad. It had more than a million YouTube views and was serving as excellent marketing for the company.

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The perfect gift for Dad

Can't decide what to get Dad for Fathers' Day?

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How to crowdsource videos for your company

Posted by David Meerman Scott 01:44 AM on February 08, 2010

Wouldn’t it be cool if people created videos for you? Perhaps like HP, you could hold a contest to get students to put forward their best efforts.

The contest was simple. "Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive." This video filmed, edited and directed by Matt Robinson and Tom Wrigglesworth for the contest is just terrific.

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Corporate comedy

Posted by David Meerman Scott 04:14 AM on February 01, 2010



Corporate comedy is one of those phrases like "jumbo shrimp," "smart ass," and "party down in Omaha" that seems a bit off. (No offense to shrimps, asses, or those from Omaha).

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Hey B2B marketers: It's okay to have fun!


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B-to-B marketing fundamentals do not change

Times change.
Markets change.
Technologies change.
Fundamentals of B2B marketing don't.

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John Hodgman talks nerd with President Obama at RTVC dinner

Last night at the Radio & TV Correspondents' Dinner in Washington DC, John Hodgman was the keynote speaker.

Imagine following President Obama at the podium?

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Riding the Rave #3: In Search of the Fifth P

Posted by David Meerman Scott 07:58 AM on April 06, 2009

Here is the third installment of my three part video series Riding the Rave.

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David Meerman Scott

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