UPDATE March 26, 2013: In what I believe is a really stupid move, at some point Air New Zealand made the video I talk about in this post private. Too bad. It had more than a million YouTube views and was serving as excellent marketing for the company.Read More
Wouldn’t it be cool if people created videos for you? Perhaps like HP, you could hold a contest to get students to put forward their best efforts.
The contest was simple. "Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive." This video filmed, edited and directed by Matt Robinson and Tom Wrigglesworth for the contest is just terrific.Read More
Fundamentals of B2B marketing don't.
Last night at the Radio & TV Correspondents' Dinner in Washington DC, John Hodgman was the keynote speaker.
Imagine following President Obama at the podium?Read More