MARKETING AND SALES STRATEGIES

Optimizing the Past: Content Lessons from the HubSpot Blog Team

Content drives action.

Content is the best way to reach buyers.

Content is King. (And President and Pope and Queen as well).

So how do you create great content? How do you understand your buyers, create compelling content that educates, informs, and entertains them, and then how does that content drive action and grow business? And what are the implications for ROI?

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Blog redesign on the HubSpot marketing platform

One of the great things about Web content is that you can constantly change and improve it. I’ve just redesigned my blog, focusing on a cleaner and easier to read look.

HubSpot marketing platform

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It’s still great marketing. Just don’t call it a blog.

Because blogging isn’t new and hip, many people dismiss this form of content as less effective. Some are even abandoning their blogs for the next big thing (whatever that is).

I started my blog ten years ago (that’s seventy dog internet years).

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Personal brand or corporate brand

Twelve years ago, I left the corporate world to go independent and live by my wits. And ten years ago I started writing my blog.

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California trial lawyer comments on legal aspects of news to grow influence

Mitch Jackson is a senior partner in the California law firm Jackson & Wilson with the fantastic pointer URL MyLawyerRocks.com.

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Not Another Junky Blog

Tania Venn, director of PR at 1-800-GOT-JUNK?, the largest full-service professional junk removal company in the world, oversees a team that creates content with a focus to reach customers who may not think that they need a junk removal service.

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Seattle Police blogs Marijwhatnow guide to legal marijuana use in Seattle

Here's proof cops have a sense of humor and that the Seattle Police understand the power of online content to educate and inform.

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Metrics to Show How a Content Marketing Editorial Calendar Drives New Business

This is the third in a three part series on how professional services firm Sales Benchmark Index has made the transition from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. I conduced several lengthy interviews with I love the approach Greg Alexander, CEO of the company to learn the inside scoop. If you haven’t done so, read the first installment Professional Services Firm Grows 50% through Switch from Outbound to Inbound Marketing and the second How to Target Buyer Personas with the Right Content Created Especially for Them.

Content based on the buyers' business

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Professional Services Firm Grows 50% through Switch from Outbound to Inbound Marketing

I recently had several lengthy discussions with my friend Greg Alexander, CEO of Sales Benchmark Index to learn how he made the switch from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. The strategy has grown Greg's revenue 50% in the past year. Sales Benchmark Index has grown from a very small firm 6 years ago to a firm with dozens of consultants today.

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So, what about you?

Nearly every day, I read a great blog post or find some other content that I like and I want to learn more about the artist who created it.

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David Meerman Scott

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