MARKETING AND SALES STRATEGIES

One word makes a difference

Posted by David Meerman Scott 07:29 AM on September 23, 2013

On Saturday I caught the Life is Good festival. It was a beautiful day in the Boston suburbs made better because all profits generated from the festival (over a million dollars) are going to Children’s charities. For those music geeks reading this, my favorite act was the amazing 14-year-old Quinn Sullivan.

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World's worst website

I'd like to nominate the English-language edition of the Tokyo 2020 Candidate City website as the worst English-language site in the world. The site is built in support of bringing the 2020 Summer Olympic Games to Tokyo.

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#FAIL: When copywriters don't know the product

At the beautiful JW Marriott Starr Pass resort Hashani Spa in Tucson, Arizona there is a big disconnect between marketing and reality.

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Say it with fewer words

My blog posts always seem to be long. Sometimes as much as 500 words (or more). I find it difficult to say something in just a few words.

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Do not vague up your content

Posted by David Meerman Scott 09:44 AM on April 09, 2012

Over the years, I've read countless corporate blogs, seen a bunch of videos, and watched tons of Twitter feeds that look as if the PR pros or Marketing geniuses have gotten their grubby little hands into the mix.

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Content marketing Japanese unusual style

Last week, Marketing Lessons from the Grateful Dead, which I wrote with HubSpot CEO Brian Halligan was released in the Japanese language. The book is doing great. It's been ranked in the top 20 or so of all books sold on Amazon Japan and most physical bookstores have already sold out so the publisher has ordered another print run. Brian & I are psyched to introduce the ideas of Grateful Dead marketing to Japanese businesses.

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Yahoo! vagues up leadership reorganization PR with cutting edge gobbledygook

Yesterday, Yahoo! announced a reorganization of top management. The press release is choked with cutting-edge, innovative, industry-standard gobbledygook.

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Top Gobbledygook phrases and how to avoid them

Boston, MA - April 8, 2009 - David Meerman Scott is pleased to announce innovative solutions for new and improved, next generation, cost effective, world class, high performance, value added outcomes.

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World-class, cutting-edge gobbledygook

Posted by David Meerman Scott 04:52 AM on December 12, 2008

Yesterday I sent out a tweet "Gobbledygook alert!!" pointing to the web site of Ossk Interactive, which has this gem on the homepage.

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Announcing the winners of The Cool Factor challenge


Last week, in partnership with Del Breckenfeld, author of The Cool Factor: Building Your Brands Image through Partnership Marketing, I announced a challenge on my blog: Define "cool" in two sentences or less. Many thanks to all of you who entered. There were some great entries.

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David Meerman Scott

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