MARKETING AND SALES STRATEGIES

President Trump Should Not Have Live Tweeted During FBI Director Comey’s Testimony

“This story is FAKE NEWS and everyone knows it!” That’s what President Trump said live, via his personal @realDonaldTrump Twitter feed, as FBI Director James Comey testified before the House Intelligence Committee yesterday.

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Preparing for Dark Times: The Total Solar Eclipse of 2017

Posted by David Meerman Scott 10:48 AM on February 22, 2017

My friend Colin reminded me that there is a total solar eclipse that will be visible in North America on August 21, 2017, just 180 days from now. This will be the first total eclipse of the sun visible on the U.S. mainland since 1979 and the first to sweep across the entire country since 1918.

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Marketing Your Product With Photos On Instagram

Nantucket Island is my favorite surfing spot and when I’m there, I’ll frequently take a lesson at Gary Kohner’s Nantucket Island Surf School. Gary grew up on Nantucket and started surfing in 1984. He started Nantucket Island Surf School in the summer of 1999 to share his love of surfing and the ocean with others. Besides lessons for people of all ages and weeklong surf camps for kids, Gary also rents surfboards, standup paddleboards and wetsuits. Gary is an avid photographer and shares photos almost daily on his @nantucketsurfing Instagram feed.

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My Personal Experiences with the Medical Marijuana Business and the Opioid Epidemic

Posted by David Meerman Scott 03:06 PM on January 04, 2017

The American medical system is nuts!

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The Longhairs Create a Vibrant Community Via Their Blog

“Slacker. Hippie. Freak. Get a job. You look like a girl. Unprofessional!”

After hearing all sorts of snide comments about their long hair, Chris Healy and Lindsay Barto founded The Longhairs, a global community for men with long hair, to advocate for, educate, and celebrate men with long hair. “Because longhairs are badass. From Samson to Jesus to George Washington, real men let it ride. Don’t let ’em convince you otherwise,” their site says.

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Prada Movie "Past Forward" Is Content Marketing When You Have A Few Million To Spare

Posted by David Meerman Scott 10:09 AM on December 06, 2016

Italian luxury fashion house Prada recently released a short film titled Past Forward The 18-minute film is most definitely big-budget Hollywood, a collaboration between Miuccia Prada and writer/director David O. Russell, acclaimed for his films such as American Hustle, The Fighter, and Silver Linings Playbook. It is content marketing for when you have millions in the budget. Watch the film here.

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Austin Custom Home Builder Uses YouTube To Grow A Successful Business

I recently connected with Matt Risinger, a builder in Austin, TX specializing in applying building science to architect designed fine custom homes, to learn about how he uses YouTube to market his business.

Remarkably, Matt has nearly ten million views on his fantastic YouTube channel, serving to introduce potential customers and partners to his excellent work.

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The Real-Time, Scandal-Driven, Infotainment-Fueled Election is Finally Here!

Election day is upon us. Finally. It’s been, like, forever. Most Americans - indeed most of the world - has had more than enough of the back and forth of this contentious campaign season. While many are fed up, I’ve enjoyed it immensely. I’m fired up.

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Fearless Selling in 2017 and Beyond

As 2016 winds down, sales and marketing teams around the world start to plan for their 2017 calendar year. It’s going to be an exciting year because buyers are firmly in charge of how they do business with your company and once you understand the ramifications for this fundamental shift, you can reach them with a sales strategy that will drive success. Be fearless in 2017 and align your sales effort to influence them throughout the process.

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Donald Trump Says the Media Is Corrupt and Has Rigged the Election

On Saturday, I attended a Donald Trump rally in Portsmouth, NH as part of my ongoing study and analysis of the marketing aspects of the U.S. Presidential election. It was my second Trump rally (the first was prior to the New Hampshire primary). During this election cycle I also attended rallies with Hillary Clinton, Bernie Sanders, John Kasich, and Marco Rubio. For a marketing geek there’s no better ongoing case study.

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David Meerman Scott

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