Several days ago I wrote about how Grain Surfboards turned their products into an experience. Besides selling wooden surfboards, Grain Surfboards also offers classes in how to build your own board. I took the 4-day class this past long weekend.Read More
In recent years, I’ve enjoyed a number of amazing experiences – many shared here on my blog - like when my wife and I went on an Antarctic Expedition.
I’ve got most everything I need product wise. Sure, I got the new iPhone 6 plus because I wanted the larger size screen and better camera. But I normally don’t spend a lot of money on “stuff”.
But I do spend money on experiences!Read More
Michael Kane alerted me to a company called WaterField Designs, saying: “I know you like to write about interesting companies. You should check out WaterField Designs. They make all kinds of bags and sleeves for just about any device. I own several of their products and the workmanship and quality is outstanding. The coolest thing about their products is that they all made in the United States – in San Francisco!”
Mike was right to turn me on to WaterField Designs.The moment I reached the WaterField Designs site I was hooked Read More
On a recent trip to Belize, I had an opportunity to visit several Mayan archeological sites.
At Xunantunich, located near San Ignacio in the Cayo District, visitors must ride a small hand cranked ferry across a river to reach the site. And right next to the ferry loading area are about a dozen souvenir shops. These shops are identical. They are housed in a communal building and each has the same floor space.Read More
OPEN Cycle, a company building an extremely lightweight and strong mountain bike, was founded in 2011 as a completely open company taking advantage of the new communication tools that I frequently write and speak about. As a brand-new company, the founders were able to create an organization completely around their vision of the company’s character and then set a goal to communicate that directly to the marketplace.
OPEN’s greatest assets are the fantastic engineering that goes into creating the best mountain bikes in the world, and the stories they convey to their customers about the bikes and the company they created. Everything they do is shared with customers, retailers, and vendors on social networks and via email in real time—it helps them build better products, keep existing customers happy, and grow their business.Read More
This week, my new book The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business begins to ship from USA and Canada booksellers. The print edition will ship in the coming weeks from booksellers in other countries. The ebook formats like Kindle, Nook, Apple iBook, and Google Android are all available now.Read More
I’m so excited I might pee in my pants!! (Don’t worry, I’ll be careful not to.)Read More
After I delivered a talk called “Business Lessons from the Grateful Dead” to a group of enthusiastic company leaders at YPO, I had a chance to spend some time with David Duncan CEO of Silver Oak Cellars, a producer of delicious and distinctive Cabernets from Napa Valley and Alexander Valley, California.
Duncan told me about the importance of social media for his winery and how they communicate with the passionate fans of his wines. Like other CEOs active on social networks who I wrote about in my recent post The #Social CEO Drives Business for their Company, Duncan is an enthusiastic supporter of content creation and social media engagement at his company.Read More