MARKETING AND SALES STRATEGIES

Advertising Agencies Just Want to Make Ads

Yesterday morning as I normally do, I checked my Twitter feed first thing while enjoying a cup of black coffee. I noticed the following tweet from @petermccormack: @dmscott would love your thoughts on my article about the failings of online advertising. Peter included a link to the article.

Peter was advertising his product - a report called Online advertising does not work using traditional online advertising techniques! I gotta dig deeper on this one! So I grabbed a second cup of coffee.

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The Sharing More Than Selling Rule

Social networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However as I review people’s business-related social streams I find way too much selling going on.

When I speak with people at conferences, many want to know, specifically, how to use social networking feeds such as Twitter, Instagram, LinkedIn, and Facebook to communicate effectively as a marketing and sales tool.

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The Grateful Dead Celebrate 50 Years and Say Fare Thee Well to the Tribe

When we passed through the ticket gates on the first evening, each of us was given a single red rose. After the band left the stage on the last night, tens of thousands of us had trouble leaving the venue.

This past weekend – July 3, 4, and 5 at Soldier Field in Chicago - the “core four” surviving members of legendary rock band the Grateful Dead played their final three 50th anniversary Fare Thee Well #Dead50 reunion shows, a celebration of longevity, peace, friendship, and love.

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Make it Free: Fifty Years of Content Marketing Grateful Dead Style

The Grateful Dead used free content to build a social network of fans before Mark Zuckerberg was even born. They pioneered many of the ideas we now use in social media and content marketing.

Unlike other bands, the Grateful Dead encouraged concertgoers to record their live shows, establishing “taper sections” behind the mixing board where fans’ recording gear can be set up for best sound quality. When requesting tickets to a show, a taper would request a seat in the special section reserved just for them.

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Tony Robbins Shows the Future of Real-Time International Presentations

Posted by David Meerman Scott 01:44 PM on June 26, 2015

This week I presented at the Tony Robbins Business Mastery event in Melbourne, Australia. I had the honor to speak live on stage to a group of incredibly passionate and enthusiastic entrepreneurs who attended from Australia and New Zealand as well as many countries in Asia.

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Learning from Jack King: Visionary of Real-Time Content Marketing

Jack King passed away last week at age 84.

He was a marketing and public relations pioneer as important as Edward Bernays, David Ogilvy, Steve Jobs, and Walt Disney. 

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Food Porn, Beautiful Buns, and Hashtags

Posted by David Meerman Scott 04:22 PM on June 10, 2015

Every marketer wants to know how they “can get people to share our content.” But few marketers actually do anything to encourage people to do so.

I’m fascinated that a Popular Photography article reveals that the restaurant chain Chili’s Grill & Bar is spending $750,000 a year to make their burger buns and other food look better in Instagram photos. The restaurant chain is dishing out major budget for an egg glaze that makes the buns shiny. Cool.

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Deflategate Newsjacking Real-Time Strategy

Yesterday afternoon I presented at the Leadership Summit sponsored by Fortune Magazine. In the room were 650 entrepreneurs eager to learn ways to grow their business.

Since it was less than 24 hours after Super Bowl MVP New England Patriots QB Tom Brady was handed a 4 game suspension for his assumed role in the Deflategate scandal, I chose to use that as an important component of my talk. 

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The Underwriting: A VC-Backed Novel Shows an Alternative Way to Launch a Product

When you’re new to an industry, you don’t have to play by the rules. You can make up your own or apply ideas from your past experiences.

That’s exactly what Michelle Miller did to publish The Underwriting, her first novel releasing later this month.

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How Content Marketing Contributed to a Math Education Program’s Success

Imagine you're an educator charged with developing a brand new graduate level program in math. You’ve got to attract men and women to the program.

How about doing this within a school that has been an undergraduate only, all female, liberal arts college since 1837! The graduate program is brand new. The co-educational aspect is brand new. You’re venturing into uncharted territory on multiple fronts.

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David Meerman Scott

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