MARKETING AND SALES STRATEGIES

The New Rules of Sales and Service - my new book - releasing soon!

I’m so excited I might pee in my pants!! (Don’t worry, I’ll be careful not to.)

My new book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business is nearly ready to ship.

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Silver Oak Cellars builds passionate fans through social media “bottle stories”

After I delivered a talk called “Business Lessons from the Grateful Dead” to a group of enthusiastic company leaders at YPO, I had a chance to spend some time with David Duncan CEO of Silver Oak Cellars, a producer of delicious and distinctive Cabernets from Napa Valley and Alexander Valley, California.

Duncan told me about the importance of social media for his winery and how they communicate with the passionate fans of his wines. Like other CEOs active on social networks who I wrote about in my recent post The #Social CEO Drives Business for their Company, Duncan is an enthusiastic supporter of content creation and social media engagement at his company.

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Sales Benchmark Index lists its competitors on its new site

Posted by David Meerman Scott 05:59 AM on July 22, 2014

Sales Benchmark Index, a sales and marketing consultancy focused on helping B2B companies make the number, recently updated their site.

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Gathering of the Vibes music festival drives success with family buyer persona

Posted by David Meerman Scott 12:21 PM on June 28, 2014

Last month my daughter Allison invited me to join her to see Edward Sharpe & the Magnetic Zeros at the Boston Calling music festival. It was an epic invitation because Allison, who is soon entering her final year of university, has become a live music fan based on my taking her to shows since she was seven years old. We’ve attended other festivals including Lollapalooza and Projekt Revolution and have seen close to 100 bands together since that first B-52s and Go-Go’s double bill when she was small.

Back then it was my musical taste that ruled. But now Allison is in charge, introducing me to new music! What a great way for a father and daughter to bond over a shared passion.

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Micro targeting with big data

This morning, my wife Yukari Watanabe Scott noticed a fascinating advertisement on her Facebook. The ad, for LendingTree, depicted a mixed-race family with one child.

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Three out of four customers annoyed

I have exercised in over 100 hotel gyms. Some are great, fully outfitted with the latest gear. Some are tired and broken down.

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LeVar Burton on the intersection of education and technology

I had an opportunity to spend a few minutes with Emmy and Grammy award winning actor and entrepreneur LeVar Burton after a taping an episode of Bryan Elliott’s Behind the Brand show. It was a fun group that also included Mike Rowe from television’s Dirty Jobs.

LeVar Burton got his start at age 19 playing the young Kunta Kinte in the fabulously successful 1977 ABC television miniseries Roots. He also played Lt. Commander Geordi La Forge in Star Trek: The Next Generation and has appeared in many other movies and TV shows. He’s known to millions of kids as the host of the PBS children's program Reading Rainbow.

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How Ocean Frontiers gets dive customers to share on social networks

This weekend I got my Open Water Scuba certification at Ocean Frontiers Ltd. in the Cayman Islands. I chose Ocean Frontiers because I connected with them on Facebook at the suggestion of a friend and then wrote about how the Ocean Frontiers Green Short Challenge is a terrific way to get people to share on Facebook.

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World's worst website

I'd like to nominate the English-language edition of the Tokyo 2020 Candidate City website as the worst English-language site in the world. The site is built in support of bringing the 2020 Summer Olympic Games to Tokyo.

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Content marketing and video showcase expertise and drive tons of business

You could hardly ask for a more dramatic example of how near zero-cost videos can expand reach and drive business. And it all started because Mary McNeight identified a problem that no one online was helping people solve.

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David Meerman Scott

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