MARKETING AND SALES STRATEGIES

Salespeople and Marketers (Finally) Working Together

Posted by David Meerman Scott 11:23 AM on April 20, 2016

I’ve been writing and speaking about marketing strategies and sales strategies for well over a decade. With all the discussions about how web content drives sales and marketing success, it is essential that we take just a little time to look at how the two functions differ and how they are converging.

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B2B does not mean Be Too Boring

Posted by David Meerman Scott 08:19 AM on April 08, 2015

Most business-to-business marketing is dreadfully boring.

Why is that? I think marketers get hung up on that “business” word and forget that they should be communicating to people.

But it doesn’t have to be that way!

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A Visual Representation of The New Rules of Selling

At my presentation at HubSpot’s Inbound conference this September, I delivered a talk titled The New Rules of Selling.

Fortunately, HubSpot had Kelly Kingman sit in on the presentation to create a wonderful graphic recording of my talk.

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The Hidden Dangers of CRM Systems and Sales Force Automation Platforms

Today buyers are in charge.

As you consider real-time technology to help you with agile, social selling, you’ll need to be very careful about the role of your Customer Relationship Management System (CRM) and Sales Force Automation (SFA) Platform because it is unlikely that agile, real-time social selling is optimized by software products designed before social networking was mainstream.

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Sales Benchmark Index lists its competitors on its new site

Posted by David Meerman Scott 05:59 AM on July 22, 2014

Sales Benchmark Index, a sales and marketing consultancy focused on helping B2B companies make the number, recently updated their site.

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Video of my BMA keynote Marketing the Moon

Posted by David Meerman Scott 10:25 AM on June 04, 2014

Last week, I delivered the closing keynote at the Business Marketing Association 2014 annual conference, the largest business-to-business marketing conference in the world.

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Not so new: Apps and infographics from 45 years ago

When discussing the world of web content and social media, many people like to say how everything is new and different and untested: Smartphone apps! Infographics! Content marketing!

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Successful salespeople educate and inform

Our ongoing communications revolution has profoundly affected how salespeople achieve success.

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Building inbound marketing assets are not marketing expenses

I get pushback from many entrepreneurs and business owners as well as CMOs in larger businesses about the idea of using inbound marketing because they see the investment in people to create content as a barrier. They say things like: "I cannot find money in my budget to spend $5,000 a month (or whatever the number) on content creation."

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The marketing one hundred is now the marketing ten thousand

Posted by David Meerman Scott 09:40 AM on March 05, 2013

When I was a B2B marketing executive in the 1990s, we ran marketing "campaigns".

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David Meerman Scott

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