MARKETING AND SALES STRATEGIES

Sales Benchmark Index lists its competitors on its new site

Posted by David Meerman Scott 05:59 AM on July 22, 2014

Sales Benchmark Index, a sales and marketing consultancy focused on helping B2B companies make the number, recently updated their site.

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Video of my BMA keynote Marketing the Moon

Posted by David Meerman Scott 10:25 AM on June 04, 2014

Last week, I delivered the closing keynote at the Business Marketing Association 2014 annual conference, the largest business-to-business marketing conference in the world.

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Not so new: Apps and infographics from 45 years ago

When discussing the world of web content and social media, many people like to say how everything is new and different and untested: Smartphone apps! Infographics! Content marketing!

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Successful salespeople educate and inform

Our ongoing communications revolution has profoundly affected how salespeople achieve success.

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Building inbound marketing assets are not marketing expenses

I get pushback from many entrepreneurs and business owners as well as CMOs in larger businesses about the idea of using inbound marketing because they see the investment in people to create content as a barrier. They say things like: "I cannot find money in my budget to spend $5,000 a month (or whatever the number) on content creation."

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The marketing one hundred is now the marketing ten thousand

Posted by David Meerman Scott 09:40 AM on March 05, 2013

When I was a B2B marketing executive in the 1990s, we ran marketing "campaigns".

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Metrics to Show How a Content Marketing Editorial Calendar Drives New Business

This is the third in a three part series on how professional services firm Sales Benchmark Index has made the transition from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. I conduced several lengthy interviews with I love the approach Greg Alexander, CEO of the company to learn the inside scoop. If you haven’t done so, read the first installment Professional Services Firm Grows 50% through Switch from Outbound to Inbound Marketing and the second How to Target Buyer Personas with the Right Content Created Especially for Them.

Content based on the buyers' business

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How to Target Buyer Personas with the Right Content Created Especially for Them

This is the second in a three part series on how professional services firm Sales Benchmark Index has made the transition from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. If you haven’t done so, read the first installment Professional Services Firm Grows 50% through Switch from Outbound to Inbound Marketing.

Subject matter experts

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Professional Services Firm Grows 50% through Switch from Outbound to Inbound Marketing

I recently had several lengthy discussions with my friend Greg Alexander, CEO of Sales Benchmark Index to learn how he made the switch from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. The strategy has grown Greg's revenue 50% in the past year. Sales Benchmark Index has grown from a very small firm 6 years ago to a firm with dozens of consultants today.

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The secret to awesomely successful B2B marketing

Posted by David Meerman Scott 09:32 AM on July 26, 2012

The secret is to communicate to people.

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David Meerman Scott

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