MARKETING AND SALES STRATEGIES

Book Review: "Disrupted" by Dan Lyons

Posted by David Meerman Scott 02:03 PM on April 03, 2016

I read a copy of Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons which I purchased on eBay from a bookseller in California. The book will officially release on April 5, 2016.

Disrupted chronicles Lyons’ employment as marketing fellow at HubSpot from April 2013 to December 2014.

Read More

What Gift Will You Give Yourself?

My birthday was this weekend and I gave myself the gift of several athletic personal bests.

The only reason I could celebrate my birthday in this way was that five years ago this weekend, on my 50th birthday, I chose to change my mindset and focus on exercise and eating right. Five years ago I gave myself a life-changing gift. My transformation also benefited my family because my new mindset has made me a better person.

Read More

The Sharing More Than Selling Rule

Social networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However as I review people’s business-related social streams I find way too much selling going on.

When I speak with people at conferences, many want to know, specifically, how to use social networking feeds such as Twitter, Instagram, LinkedIn, and Facebook to communicate effectively as a marketing and sales tool.

Read More

Flash Boys and the power of story

Posted by David Meerman Scott 10:06 AM on April 15, 2014

I just finished Michael Lewis’ fantastic new book Flash Boys: A Wall Street Revolt and enjoyed it immensely. I’ve been a Lewis fan from the beginning. Lewis is about my age and his book Liar’s Poker, which I loved, released when I was working on Wall Street in the 1980s.

Lewis has gotten tons of press for Flash Boys. He was on 60 Minutes, a huge way to launch a book and since then he seems to be everywhere in the media. Walking through a bunch of airports last week, I saw piles and piles of the book stacked in not only airport bookstores, but newsstands as well.

Read More

How to get a book deal (part two) Summerlandish success

Posted by David Meerman Scott 08:40 AM on September 10, 2013

Two years ago I wrote a post titled How to get a book deal where I outlined my thoughts on how to convince a major publisher to take on your work. The example I used was Summer Land - who I met at one of my talks in Sydney, Australia - and who took my advice and did the hard work required.

Read More

The revolution in business today

Posted by David Meerman Scott 01:50 PM on June 07, 2013

I recently finished Mitch Joel's new book Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It and enjoyed it very much, I asked Mitch to answer some questions for us.

Read More

How Content Works

This is David Byrne week.

Read More

Confessions of a Media Manipulator

Last week, John Jantsch hosted an awesome video debate called Media Manipulation – fact or fiction – a frank conversation.

The discussion featured Ryan Holiday, author of Trust Me I'm Lying – Confessions of a Media Manipulator debating Peter Shankman, VP, Small Business Evangelist at Vocus (and founder of HARO). I was also on hand together with Shel Holtz to jump in now and then with comments and questions.

Read More

We Are All Weird

Seth Godin's latest is a little book with big ideas about how to live your life. For marketers and business owners, We Are All Weird is also a wakeup call for how to reach buyers of your products and services.

Read More

Dancing With Digital Natives

Posted by David Meerman Scott 06:29 AM on May 25, 2011

Read More
David Meerman Scott

Subscribe to Email Updates

DMS_speaking_square_ad.jpgDMS_speaking_square_ad-1.jpg
Newsjacking_Square_Ad.jpgNewsjacking_Square_Ad-1.jpg