MARKETING AND SALES STRATEGIES

The power of SlideShare for social sharing

Less than a month ago, I released a presentation on SlideShare titled The New Rules of Selling.  Because many of you viewed the presentation and shared it on social networks, the presentation has been viewed more than 107,000 views as I write this. Thank you

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How OPEN Cycle communicates relentless simplicity to customers

OPEN Cycle, a company building an extremely lightweight and strong mountain bike, was founded in 2011 as a completely open company taking advantage of the new communication tools that I frequently write and speak about. As a brand-new company, the founders were able to create an organization completely around their vision of the company’s character and then set a goal to communicate that directly to the marketplace.

OPEN’s greatest assets are the fantastic engineering that goes into creating the best mountain bikes in the world, and the stories they convey to their customers about the bikes and the company they created. Everything they do is shared with customers, retailers, and vendors on social networks and via email in real time—it helps them build better products, keep existing customers happy, and grow their business.

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Blog redesign on the HubSpot marketing platform

One of the great things about Web content is that you can constantly change and improve it. I’ve just redesigned my blog, focusing on a cleaner and easier to read look.

HubSpot marketing platform

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My Best Business Advice for College Students

Posted by David Meerman Scott 09:43 PM on September 10, 2014

It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school.

So I thought it a perfect time to share a video interview I did last year on Behind the Brand TV with Bryan Elliott.

Bryan and I discussed what university students can do now to stand out in the future job market. This advice isn’t just for those in their final year. In fact it is more important for those starting their university education.

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Creating Ridiculously Good Content the Ann Handley way

Posted by David Meerman Scott 09:42 PM on September 10, 2014

The very clever Ann Handley has a new book due out in the next few days. I’ve seen an early copy and it is terrific.

Everybody Writes is your go-to guide to creating ridiculously good content to market you and your business.

With wisdom and an infective wittiness, Ann shows you how to take your writing from awkward or awful to electric or elegant. She’s your favorite teacher, cracking you up while her tough love gets you to do the work to improve.

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Video Interview with HubSpot CEO Brian Halligan about Inbound Marketing 2.0

Posted by David Meerman Scott 09:22 AM on September 04, 2014

The revised and updated second edition of the modern marketing classic Inbound Marketing: Attract, Engage, and Delight Customers Online by HubSpot co-founders Brian Halligan and Dharmesh Shah releases this week.

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The New Rules of Selling [SlideShare]

Posted by David Meerman Scott 03:17 AM on August 27, 2014

Early this week I posted on how Sales is Broken. There are many examples of traditional sales tactics that don’t work when buyers have access to a tremendous amount of information.

The old rules of selling...

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It’s still great marketing. Just don’t call it a blog.

Because blogging isn’t new and hip, many people dismiss this form of content as less effective. Some are even abandoning their blogs for the next big thing (whatever that is).

I started my blog ten years ago (that’s seventy dog internet years).

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Giving things away for free to build your network and grow your business

At the Gathering of the Vibes music festival last weekend, besides the great live bands, I particularly enjoyed wondering around the camping area. It's fun to encounter interesting people who are part of the same tribe!

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Silver Oak Cellars builds passionate fans through social media “bottle stories”

After I delivered a talk called “Business Lessons from the Grateful Dead” to a group of enthusiastic company leaders at YPO, I had a chance to spend some time with David Duncan CEO of Silver Oak Cellars, a producer of delicious and distinctive Cabernets from Napa Valley and Alexander Valley, California.

Duncan told me about the importance of social media for his winery and how they communicate with the passionate fans of his wines. Like other CEOs active on social networks who I wrote about in my recent post The #Social CEO Drives Business for their Company, Duncan is an enthusiastic supporter of content creation and social media engagement at his company.

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David Meerman Scott

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