MARKETING AND SALES STRATEGIES

Video Interview with HubSpot CEO Brian Halligan about Inbound Marketing 2.0

Posted by David Meerman Scott 09:22 AM on September 04, 2014

The revised and updated second edition of the modern marketing classic Inbound Marketing: Attract, Engage, and Delight Customers Online by HubSpot co-founders Brian Halligan and Dharmesh Shah releases this week.

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Are you telling the truth?

Posted by David Meerman Scott 10:40 AM on August 19, 2014

When I see people on the sidewalk asking for money, most have the same business model.

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The Health Club That Tells Its Story by Exercising an Attitude

Posted by David Meerman Scott 05:56 AM on July 24, 2014

I’ve been a member of health clubs in four cities where I’ve lived: New York, Tokyo, Hong Kong, and now in the Boston suburbs. In each location, my decision to join a club was spontaneous. I’d think, “Oh, shoot. It’s mid-December and my New Year’s resolution is to get fit, so I need to join a gym.” (That’s exactly what happened when I lived in New York City.) Or several years ago when I decided to swim a day or two per week to keep in shape for surfing, I decided to join a club with an indoor pool. I used social media to ask my friends who live in the Boston area about the club they belonged to. I also hightailed it to Google to see what clubs were nearby. And inevitably, like so often when I am in the market to buy a product, I’d start to notice advertisements for health clubs in the Boston Globe.

I made a quick decision join Boston Sports Clubs because I just loved the cheeky personality that came through in their online and offline strategies to reach me! They got my attention in a big way even before I walked in to my local club. When I did visit for the first time, the unconventional, humorous approach of the company story continued as I saw posters in the lobby.

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Creepy? eBay deploys real time and personal advertising on Facebook

This weekend I was poking around the True Religion brand jeans web site. True Religion jeans fit me really well, so I have a few pair. They are expensive, so I tend to wait for a sale to pull the trigger on a new pair.

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This Is a Generic Brand Video

Rick Friesen sent me awesomeness This Is a Generic Brand Video.

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Hillary Clinton wins Super Bowl Newsjacking derby with Oreo runner up

While everyone was looking for a consumer brand to be the best example of newsjacking NFL Super Bowl XLVIII, the winner by far was none other than Hillary Clinton who brilliantly tweeted from @HillaryClinton It’s so much more fun to watch FOX when it’s someone else being blitzed & sacked! #SuperBowl

Gotta love the humor and subtle ribbing of going after FOX News, known for its conservative political positions. As of this writing, the tweet generated more than 50,000 retweets and 36,000 favorites.

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Micro targeting with big data

This morning, my wife Yukari Watanabe Scott noticed a fascinating advertisement on her Facebook. The ad, for LendingTree, depicted a mixed-race family with one child.

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How to generate sales with social media in an underground business

Many people I meet have a tough time using content for sales and marketing purposes. This is especially true for those who have spent their entire career generating attention via paid advertising, traditional media relations, and direct sales efforts.

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The best, the most unique, or the junkiest

Posted by David Meerman Scott 10:15 AM on November 14, 2013

Yesterday I was in Colonia del Sacramento, Uruguay. It is an easy day trip from Buenos Aires by fast ferry.

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AARP pisses me off

Posted by David Meerman Scott 10:30 AM on September 17, 2013

UPDATE: About 20 minutes after I posted this, @tammy and the #AARPsocial team commented. Please take a look at that comment (the first one).

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David Meerman Scott

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