I first wrote about Donald Trump’s mastery of real-time communications back in early August 2015 with my post Donald Trump Winning the Social Networking Primaries in a Landslide.
This was way before anybody set foot in a polling booth. In my post, I shared detailed analysis on how Trump was way ahead of the other candidates in his use of real-time social media.Read More
It was very difficult for buyers to find independent information about the products and services that interested them.
Blogs, review sites, and social networks like Twitter, Facebook, and LinkedIn allow people all over the world to share content and connect with the companies they want to do business with.Read More
I’ve been talking about how content drives action and serves as the backbone of marketing for more than 15 years now. I've seen hundreds of companies implement these stratgeies and they work.
There’s no doubt that when a buyer is investigating companies, their products and services, as well as people to do business with, it's content that generates interest.Read More
Living in the Boston area gives me an incredible window into the U.S. Presidential election. Since Boston is less than an hour’s drive from the New Hampshire border, candidates with deep pockets advertise on television here in Boston hoping to influence the first in the nation primary voters who have access to Boston TV. My hometown paper, the Boston Globe has extensive coverage of the primary race.Read More
Stories are universal. No culture has survived without them. They are widely recognized as an essential part of human cognitive development.Read More
As a young marketer, I was always taught: “Write about the benefits of your product, not the features.”
This dusty old marketing approach is wrong.Read More
The biggest mistake I see with marketing (and I see it all the time) is when companies focus too much on their own products and services.
Many marketers steeped in the tradition of product advertising naturally feel drawn to prattle on and on about their products and services. But I have news for you. Nobody cares.Read More
Last night, President Obama delivered his eighth and final State of the Union address. It was an amazing display of his formidable communications skills.
The president quickly touched on partisan issues that he’s championed and then moved to areas that he will focus on during his remaining year in office and his vision for the nation in the five and ten years beyond.Read More