MARKETING AND SALES STRATEGIES

Creepy? eBay deploys real time and personal advertising on Facebook

This weekend I was poking around the True Religion brand jeans web site. True Religion jeans fit me really well, so I have a few pair. They are expensive, so I tend to wait for a sale to pull the trigger on a new pair.

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Personal branding and your new Twitter profile

Posted by David Meerman Scott 10:48 AM on April 26, 2014

Twitter began offering a new way to showcase your personal brand. They are rolling it out selectively so if you haven’t been able to implement the new format, I’m told it should be available to you very soon.

It seems Facebook has gotten more like Twitter, with timelines and real time updates. Now, with this change, Twitter is getting more like Facebook, making it easier for you to showcase who you are on your Twitter page, especially with the big new header image.

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Back online after TypePad DDoS attackā€¦ hopefully

Posted by David Meerman Scott 12:45 AM on April 23, 2014

This blog, along with others hosted by TypePad, has been down for an extended period of time due to criminals executing a prolonged DDoS (distributed denial-of-service) attack.

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Late to bed early to rise, work like hell and advertise

Posted by David Meerman Scott 09:12 AM on April 17, 2014

My book Marketing the Moon, which I wrote with Rich Jurek and with a forward from Gene Cernan, the last man on the moon, has now been out for about a month.

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Flash Boys and the power of story

Posted by David Meerman Scott 10:06 AM on April 15, 2014

I just finished Michael Lewis’ fantastic new book Flash Boys: A Wall Street Revolt and enjoyed it immensely. I’ve been a Lewis fan from the beginning. Lewis is about my age and his book Liar’s Poker, which I loved, released when I was working on Wall Street in the 1980s.

Lewis has gotten tons of press for Flash Boys. He was on 60 Minutes, a huge way to launch a book and since then he seems to be everywhere in the media. Walking through a bunch of airports last week, I saw piles and piles of the book stacked in not only airport bookstores, but newsstands as well.

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Personal brand or corporate brand

Twelve years ago, I left the corporate world to go independent and live by my wits. And ten years ago I started writing my blog.

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Airlines save a penny a passenger by squeezing out limes

Posted by David Meerman Scott 09:07 AM on April 08, 2014

On Wednesday I fly on American Airlines from Boston to San Francisco. I’m going to order my usual: club soda, no ice, with a lime wedge. It's my thing. A little pleasure while in the air.

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More top ten tips for incredibly successful public speaking

Posted by David Meerman Scott 06:03 AM on April 02, 2014

Back in 2009, I wrote what became one of my most popular blog posts. In Top ten tips for incredibly successful public speaking, I riffed about making the most of your opportunity to deliver a talk. Here are the top ten tips from 2009. You can go back to read the original post to get more detail on each.

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This Is a Generic Brand Video

Rick Friesen sent me awesomeness This Is a Generic Brand Video.

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Making healthcare personal

Recently, I wrote a post about Dr. Kate Burke, an emergency physician who uses video in her practice, shooting clips for patients at the end of an emergency room visit explaining the treatment and what to do upon getting home.

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David Meerman Scott

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