MARKETING AND SALES STRATEGIES

This Is a Generic Brand Video

Rick Friesen sent me awesomeness This Is a Generic Brand Video.

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Making healthcare personal

Recently, I wrote a post about Dr. Kate Burke, an emergency physician who uses video in her practice, shooting clips for patients at the end of an emergency room visit explaining the treatment and what to do upon getting home.

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Being a freak and making art

In 2002 I left a nice, safe corporate career to find my art, to discover my true self, and to live life as a freak.

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It’s not about how you sell. It’s about how I buy.

Today buyers are in charge. The idea of mystery in the sales process is over.

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Healthier patients through video customer service in healthcare

Several weeks ago, I wrote a blog post titled Terrible healthcare customer service. It was a rant based on my experience as a patient and as a family member of patients where I argued that the healthcare industry has the absolute worst customer service there is. That’s the bad news.

The good news is I’ve met clinicians who are doing fantastic customer service and today I introduce you to one.

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California trial lawyer comments on legal aspects of news to grow influence

Mitch Jackson is a senior partner in the California law firm Jackson & Wilson with the fantastic pointer URL MyLawyerRocks.com.

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Real Time at the Oscars

It was fun to see Ellen DeGeneres do a selfie as she hosted the Academy Awards telecast. It injected some fun, real-time quirkiness to what is an over-produced event.

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Google glass for real time public speaking

In late 2013 I signed up for the Google Glass Explorer Program and last week I received my Google Glass Explorer Edition 2.0. The Explorer Program is designed for people who want to get involved early and help shape the future of Glass.

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Digital photo stickers as content marketing

Posted by David Meerman Scott 11:25 AM on February 25, 2014

Last month I was in Bangkok delivering a talk at the Spark Conference.

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We can put men on the moon but can’t get books off a dock

Posted by David Meerman Scott 09:45 AM on February 22, 2014

Several weeks ago I announced my newest book Marketing the Moon which I wrote with Rich Jurek. The book tells the story of the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

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David Meerman Scott

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