Last week, I delivered the closing keynote at the Business Marketing Association 2014 annual conference, the largest business-to-business marketing conference in the world.Read More
When I see an email with the subject line “catching up” or “touching base” I immediately categorize the email as somebody selfishly wanting something from me.
We haven’t spoken in a decade. You didn’t bother to make contact till now. But you’re looking for a new job so you want to “touch base”.Read More
As I write this I am in Istanbul, Turkey preparing for a speaking engagement later today. As I always do when I’m on the road, I’m looking for patterns that I might be able to use to create a blog post.
Many people ask me about finding stuff to write about on their blogs. They know they shouldn’t just talk about their products and services but they struggle with what else to focus on.Read More
Just in time for Fathers Day (or a very early start on Mothers Day 2015), I’m offering a special limited-quantity boxed special edition of Marketing the Moon signed by Gene Cernan, the last man to walk on the moon who wrote the foreword to the book as well as signed by my co-author Rich Jurek and I. See below for details.Read More