Disrupted chronicles Lyons’ employment as marketing fellow at HubSpot from April 2013 to December 2014.Read More
My birthday was this weekend and I gave myself the gift of several athletic personal bests.
The only reason I could celebrate my birthday in this way was that five years ago this weekend, on my 50th birthday, I chose to change my mindset and focus on exercise and eating right. Five years ago I gave myself a life-changing gift. My transformation also benefited my family because my new mindset has made me a better person.Read More
The number of Twitter users grew relatively slowly at first. Geeks like me learned about Twitter at SXSW and signed on early, but in the beginning it was mainly the tech savvy talking to one another about tech.
Here are some of my favorite epic tweets that signaled growth spurts in the social network. Many of these tweets became well known and were talked about in mainstream media and helped to get more users to sign up.Read More
This morning I delivered the keynote speech at the Digital Signage Expo in the Las Vegas Convention Center. The digital signage industry is at the forefront of real-time offline marketing because businesses using the latest digital signs have the ability to change displays at a moment’s notice. Marketers can reach people by leveraging what’s going on in social media and the news of the day and showcasing their products in context via digital signs.Read More
I first wrote about Donald Trump’s mastery of real-time communications back in early August 2015 with my post Donald Trump Winning the Social Networking Primaries in a Landslide.
This was way before anybody set foot in a polling booth. In my post, I shared detailed analysis on how Trump was way ahead of the other candidates in his use of real-time social media.Read More
It was very difficult for buyers to find independent information about the products and services that interested them.
Blogs, review sites, and social networks like Twitter, Facebook, and LinkedIn allow people all over the world to share content and connect with the companies they want to do business with.Read More
I’ve been talking about how content drives action and serves as the backbone of marketing for more than 15 years now. I've seen hundreds of companies implement these stratgeies and they work.
There’s no doubt that when a buyer is investigating companies, their products and services, as well as people to do business with, it's content that generates interest.Read More
Living in the Boston area gives me an incredible window into the U.S. Presidential election. Since Boston is less than an hour’s drive from the New Hampshire border, candidates with deep pockets advertise on television here in Boston hoping to influence the first in the nation primary voters who have access to Boston TV. My hometown paper, the Boston Globe has extensive coverage of the primary race.Read More
Stories are universal. No culture has survived without them. They are widely recognized as an essential part of human cognitive development.Read More