MARKETING AND SALES STRATEGIES

Not so new: Apps and infographics from 45 years ago

When discussing the world of web content and social media, many people like to say how everything is new and different and untested: Smartphone apps! Infographics! Content marketing!

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Successful salespeople educate and inform

Our ongoing communications revolution has profoundly affected how salespeople achieve success.

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Social super voice at Cisco Partner Velocity

This afternoon, I delivered a keynote at the Cisco Partner Velocity event which I titled Amplify Your Brand Voice - Turn Up the Volume to "11". I shared ideas for how Cisco’s partners can develop a “super voice” and reach millions.

Social media engagement at your event

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Authors of Return on a Share Report do not really value sharing

A new research report from ShareThis, the Paley Center for Media, and Beresford Research calculates dollar value and influence of sharing on purchase decisions.

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Business mashups

Posted by David Meerman Scott 11:57 AM on May 01, 2014

My local bike shop is not just a bike shop. Rather, Ride Studio Cafe is a combination of two businesses: a high-end bike shop and an urbane cafe.

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Creepy? eBay deploys real time and personal advertising on Facebook

This weekend I was poking around the True Religion brand jeans web site. True Religion jeans fit me really well, so I have a few pair. They are expensive, so I tend to wait for a sale to pull the trigger on a new pair.

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Personal branding and your new Twitter profile

Posted by David Meerman Scott 10:48 AM on April 26, 2014

Twitter began offering a new way to showcase your personal brand. They are rolling it out selectively so if you haven’t been able to implement the new format, I’m told it should be available to you very soon.

It seems Facebook has gotten more like Twitter, with timelines and real time updates. Now, with this change, Twitter is getting more like Facebook, making it easier for you to showcase who you are on your Twitter page, especially with the big new header image.

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Back online after TypePad DDoS attackā€¦ hopefully

Posted by David Meerman Scott 12:45 AM on April 23, 2014

This blog, along with others hosted by TypePad, has been down for an extended period of time due to criminals executing a prolonged DDoS (distributed denial-of-service) attack.

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Late to bed early to rise, work like hell and advertise

Posted by David Meerman Scott 09:12 AM on April 17, 2014

My book Marketing the Moon, which I wrote with Rich Jurek and with a forward from Gene Cernan, the last man on the moon, has now been out for about a month.

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Flash Boys and the power of story

Posted by David Meerman Scott 10:06 AM on April 15, 2014

I just finished Michael Lewis’ fantastic new book Flash Boys: A Wall Street Revolt and enjoyed it immensely. I’ve been a Lewis fan from the beginning. Lewis is about my age and his book Liar’s Poker, which I loved, released when I was working on Wall Street in the 1980s.

Lewis has gotten tons of press for Flash Boys. He was on 60 Minutes, a huge way to launch a book and since then he seems to be everywhere in the media. Walking through a bunch of airports last week, I saw piles and piles of the book stacked in not only airport bookstores, but newsstands as well.

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David Meerman Scott

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