The FIFA World Cup is thought to be the most widely viewed and followed sporting event in the world, exceeding even the Olympic Games. The cumulative audience of all matches of the 2006 FIFA World Cup was estimated to be 26.29 billion with an estimated 715.1 million people watching the final match.Read More
When customer service communications and online content seem created by some nameless, faceless corporate entity, it doesn’t entice us, and often it alienates. And as a result we’re just not interested in doing business with that company.
People want to do business with other people.Read More
I just finished reading an exclusive excerpt of Amanda Palmer’s new book The Art of Asking, which is scheduled for release in November 2014. My daughter Allison scored signed copies for both of us at Book Expo America. (Trivia alert: both Amanda and Allison graduated from Lexington High School in Massachusetts).Read More
Last week, I delivered the closing keynote at the Business Marketing Association 2014 annual conference, the largest business-to-business marketing conference in the world.Read More
When I see an email with the subject line “catching up” or “touching base” I immediately categorize the email as somebody selfishly wanting something from me.
We haven’t spoken in a decade. You didn’t bother to make contact till now. But you’re looking for a new job so you want to “touch base”.Read More