MARKETING AND SALES STRATEGIES

John Green thumps Tom Cruise

Tom Cruise was everywhere on television last week promoting his new mega-budget sci-fi spectacular Edge of Tomorrow which released this weekend.

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The CIA Joins Twitter

Ha! Now you will KNOW when they follow you. Well, on Twitter at least.

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Video of my BMA keynote Marketing the Moon

Posted by David Meerman Scott 10:25 AM on June 04, 2014

Last week, I delivered the closing keynote at the Business Marketing Association 2014 annual conference, the largest business-to-business marketing conference in the world.

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Sales and Marketing Working Together

Web content drives both sales and marketing success.

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Catching up and touching base

Posted by David Meerman Scott 04:31 AM on May 29, 2014

When I see an email with the subject line “catching up” or “touching base” I immediately categorize the email as somebody selfishly wanting something from me.

We haven’t spoken in a decade. You didn’t bother to make contact till now. But you’re looking for a new job so you want to “touch base”.

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Great content creation ideas come from seeing patterns

As I write this I am in Istanbul, Turkey preparing for a speaking engagement later today. As I always do when I’m on the road, I’m looking for patterns that I might be able to use to create a blog post.

Many people ask me about finding stuff to write about on their blogs. They know they shouldn’t just talk about their products and services but they struggle with what else to focus on.

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Social selling means making a lifestyle change

Making social networking part of your selling strategy requires making a change in your life.

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Signed limited edition copies of Marketing the Moon

Posted by David Meerman Scott 10:58 AM on May 22, 2014

Just in time for Fathers Day (or a very early start on Mothers Day 2015), I’m offering a special limited-quantity boxed special edition of Marketing the Moon signed by Gene Cernan, the last man to walk on the moon who wrote the foreword to the book as well as signed by my co-author Rich Jurek and I. See below for details.

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Not so new: Apps and infographics from 45 years ago

When discussing the world of web content and social media, many people like to say how everything is new and different and untested: Smartphone apps! Infographics! Content marketing!

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Successful salespeople educate and inform

Our ongoing communications revolution has profoundly affected how salespeople achieve success.

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David Meerman Scott

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