MARKETING AND SALES STRATEGIES

This Year’s Score: Bush’s Advertising 3, Trump’s Real-Time 39

There’s no question that Donald Trump has a better command of real-time media than any other candidate for President. And that is a big reason that his poll numbers are high. Trump uses Twitter more often than other candidates and he is faster to respond to what’s in the news than other candidates.

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What a world we live in!

Posted by David Meerman Scott 04:36 PM on December 21, 2015

the_jetsonsThat device in your pocket?

What was science fiction just a few years ago is science fact today!

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The Awesome Content that Drives the Surfing Industry

Early this month I visited the North Shore of Oahu, Hawaii to do some surfing (on smaller waves) and watch the pros (on the bigger waves).

I had time to think about how content driven the business of surfing is. 

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Don’t Tell Me to Share

Posted by David Meerman Scott 10:08 AM on December 15, 2015

Every day people email me things they want me to share on my social networks.

I get that. I’m on a bunch of lists as an “influencer” or as a journalist and it is very easy to find my contact details.

Just don't tell me to share!

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Business lessons from the Brilliant Miley Cyrus

I’m a Miley Cyrus fan. 

That may seem strange to those who only know of Cyrus’ antics as reported by the media outlets that report sleaze in a quest for clicks and eyeballs. But if you really dig into what she’s doing like I have, you find an artist at the top of her game.

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Master Newsjacking! Course Now Live

Posted by David Meerman Scott 12:47 PM on December 07, 2015

Today, my Master Newsjacking! course is live. 

The content of the course includes 8 lessons with a total of more than 40 videos and 8 downloadable infographics.

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Newsjacking Can Work For You! My new course will show you how

Posted by David Meerman Scott 11:50 AM on December 03, 2015

Earlier this week I shared an example of how Trent Silver, a young entrepreneur who learned Newsjacking from me, uses the technique to grow his businesses. Just one of Trent’s newsjacking efforts generated $250,000 in new revenue for his young company.

Since that post, many people have asked if newsjacking works for other organizations such as business-to-business outfits, nonprofits, and consultants. Some people have been skeptical about the applicability outside of consumer brands. 

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Generate sales leads and grow business with new Master Newsjacking course!

Posted by David Meerman Scott 10:22 AM on December 01, 2015

Recently I shared that for the past six months I’ve been working on an online course called Master Newsjacking! In that announcement, I asked if you have any questions or advice for me as I finalize the content of the course.

Wow!  The response was overwhelming. I received well over a hundred questions, ideas, and suggestions on social networks, email, and as comments on the blog post. Thank you! This feedback has helped me a great deal as I’ve been putting the finishing touches on the course.

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Showcase Your Experts to Generate Media Attention and Grow Business

Some of your most important assets for securing interest in the media as well as educating your buyers are the experts who work at your organization. As a part of a virtual newsroom or other appropriate place on your site and blog, highlighting your employees is a great way to generate attention.

When reporters are looking to quote someone in a story, having a name, photo, bio, and examples of content makes it much more likely they will want to conduct an interview. This is especially true when you are newsjacking.

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Surprising Buyer Insights from Journey Mapping at The Co-operators Group

Posted by David Meerman Scott 01:21 PM on November 19, 2015

Understanding buyers is essential to great marketing. When you are properly aligned, you have confidence in your marketing strategies and your tactics are more effective.

A customer journey map details a representative customer’s experience and includes company interactions from initial contact, through the process of engagement and into a long-term relationship. It can include virtual as well as human interactions.

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David Meerman Scott

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