MARKETING AND SALES STRATEGIES

Sales Basics: We're All Selling Now

Back in the twentieth century, in most organizations only people in the sales departments sold to customers. Most big companies still do it this way. But with the rise of social networking and instant engagement on the web, now we’re all in sales.

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Marketing Basics: Buyer Personas

For the New Year, I’m starting a series of blog posts I’m calling Back to the Basics.

The first in the series is this post on the importance of buyer personas in any sales and marketing strategy.

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Dear Twitter: Please Don’t Do It

Posted by David Meerman Scott 06:16 AM on January 06, 2016

Various media reports suggest Twitter is considering expanding it’s 140-character limit to possibly be as long as 10,000 characters.

Twitter CEO Jack Dorsey responded by talking about the history of the 140-character limitation (it fit into an SMS message) and how people engage with Twitter. But he also said the company will not be shy about exploring how to “build more utility into the product”.

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Be Brave

Posted by David Meerman Scott 12:01 PM on December 31, 2015

2016 is here.

Is it your time for a new beginning? Are you ready for a fresh start?

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This Year’s Score: Bush’s Advertising 3, Trump’s Real-Time 39

There’s no question that Donald Trump has a better command of real-time media than any other candidate for President. And that is a big reason that his poll numbers are high. Trump uses Twitter more often than other candidates and he is faster to respond to what’s in the news than other candidates.

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What a world we live in!

Posted by David Meerman Scott 04:36 PM on December 21, 2015

the_jetsonsThat device in your pocket?

What was science fiction just a few years ago is science fact today!

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The Awesome Content that Drives the Surfing Industry

Early this month I visited the North Shore of Oahu, Hawaii to do some surfing (on smaller waves) and watch the pros (on the bigger waves).

I had time to think about how content driven the business of surfing is. 

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Don’t Tell Me to Share

Posted by David Meerman Scott 10:08 AM on December 15, 2015

Every day people email me things they want me to share on my social networks.

I get that. I’m on a bunch of lists as an “influencer” or as a journalist and it is very easy to find my contact details.

Just don't tell me to share!

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Business lessons from the Brilliant Miley Cyrus

I’m a Miley Cyrus fan. 

That may seem strange to those who only know of Cyrus’ antics as reported by the media outlets that report sleaze in a quest for clicks and eyeballs. But if you really dig into what she’s doing like I have, you find an artist at the top of her game.

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Master Newsjacking! Course Now Live

Posted by David Meerman Scott 12:47 PM on December 07, 2015

Today, my Master Newsjacking! course is live. 

The content of the course includes 8 lessons with a total of more than 40 videos and 8 downloadable infographics.

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David Meerman Scott

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