MARKETING AND SALES STRATEGIES

Sales and Marketing Working Together

Web content drives both sales and marketing success.

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Catching up and touching base

Posted by David Meerman Scott 04:31 AM on May 29, 2014

When I see an email with the subject line “catching up” or “touching base” I immediately categorize the email as somebody selfishly wanting something from me.

We haven’t spoken in a decade. You didn’t bother to make contact till now. But you’re looking for a new job so you want to “touch base”.

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Great content creation ideas come from seeing patterns

As I write this I am in Istanbul, Turkey preparing for a speaking engagement later today. As I always do when I’m on the road, I’m looking for patterns that I might be able to use to create a blog post.

Many people ask me about finding stuff to write about on their blogs. They know they shouldn’t just talk about their products and services but they struggle with what else to focus on.

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Social selling means making a lifestyle change

Making social networking part of your selling strategy requires making a change in your life.

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Signed limited edition copies of Marketing the Moon

Posted by David Meerman Scott 10:58 AM on May 22, 2014

Just in time for Fathers Day (or a very early start on Mothers Day 2015), I’m offering a special limited-quantity boxed special edition of Marketing the Moon signed by Gene Cernan, the last man to walk on the moon who wrote the foreword to the book as well as signed by my co-author Rich Jurek and I. See below for details.

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Not so new: Apps and infographics from 45 years ago

When discussing the world of web content and social media, many people like to say how everything is new and different and untested: Smartphone apps! Infographics! Content marketing!

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Successful salespeople educate and inform

Our ongoing communications revolution has profoundly affected how salespeople achieve success.

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Social super voice at Cisco Partner Velocity

This afternoon, I delivered a keynote at the Cisco Partner Velocity event which I titled Amplify Your Brand Voice - Turn Up the Volume to "11". I shared ideas for how Cisco’s partners can develop a “super voice” and reach millions.

Social media engagement at your event

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Authors of Return on a Share Report do not really value sharing

A new research report from ShareThis, the Paley Center for Media, and Beresford Research calculates dollar value and influence of sharing on purchase decisions.

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Business mashups

Posted by David Meerman Scott 11:57 AM on May 01, 2014

My local bike shop is not just a bike shop. Rather, Ride Studio Cafe is a combination of two businesses: a high-end bike shop and an urbane cafe.

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David Meerman Scott

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