Back in the twentieth century, in most organizations only people in the sales departments sold to customers. Most big companies still do it this way. But with the rise of social networking and instant engagement on the web, now we’re all in sales.Read More
For the New Year, I’m starting a series of blog posts I’m calling Back to the Basics.
The first in the series is this post on the importance of buyer personas in any sales and marketing strategy.Read More
Various media reports suggest Twitter is considering expanding it’s 140-character limit to possibly be as long as 10,000 characters.
Twitter CEO Jack Dorsey responded by talking about the history of the 140-character limitation (it fit into an SMS message) and how people engage with Twitter. But he also said the company will not be shy about exploring how to “build more utility into the product”.Read More
2016 is here.
Is it your time for a new beginning? Are you ready for a fresh start?Read More
There’s no question that Donald Trump has a better command of real-time media than any other candidate for President. And that is a big reason that his poll numbers are high. Trump uses Twitter more often than other candidates and he is faster to respond to what’s in the news than other candidates.Read More
That device in your pocket?
What was science fiction just a few years ago is science fact today!Read More
Early this month I visited the North Shore of Oahu, Hawaii to do some surfing (on smaller waves) and watch the pros (on the bigger waves).
I had time to think about how content driven the business of surfing is.Read More
Every day people email me things they want me to share on my social networks.
I get that. I’m on a bunch of lists as an “influencer” or as a journalist and it is very easy to find my contact details.
Just don't tell me to share!Read More