MARKETING AND SALES STRATEGIES

Re: Sleazy PR spam tactic

Posted by David Meerman Scott 02:25 AM on July 02, 2014

For years, spam artists have used “RE” in their subject lines to try to trick people into opening the email because they think it is a reply to an email they sent. Many phishing attempts use this tactic.

Here are some examples of this unscrupulous practice I’ve received in the past few days:

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Gathering of the Vibes music festival drives success with family buyer persona

Posted by David Meerman Scott 12:21 PM on June 28, 2014

Last month my daughter Allison invited me to join her to see Edward Sharpe & the Magnetic Zeros at the Boston Calling music festival. It was an epic invitation because Allison, who is soon entering her final year of university, has become a live music fan based on my taking her to shows since she was seven years old. We’ve attended other festivals including Lollapalooza and Projekt Revolution and have seen close to 100 bands together since that first B-52s and Go-Go’s double bill when she was small.

Back then it was my musical taste that ruled. But now Allison is in charge, introducing me to new music! What a great way for a father and daughter to bond over a shared passion.

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Hashflags, Twitter, Facebook, and the global World Cup audience

Posted by David Meerman Scott 06:10 AM on June 25, 2014

The FIFA World Cup is thought to be the most widely viewed and followed sporting event in the world, exceeding even the Olympic Games. The cumulative audience of all matches of the 2006 FIFA World Cup was estimated to be 26.29 billion with an estimated 715.1 million people watching the final match.

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Communicate with customers in an agile and human way

Posted by David Meerman Scott 10:45 AM on June 23, 2014

When customer service communications and online content seem created by some nameless, faceless corporate entity, it doesn’t entice us, and often it alienates. And as a result we’re just not interested in doing business with that company.

People want to do business with other people.

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"The Art of Asking" the new book by Amanda Palmer

Posted by David Meerman Scott 11:53 AM on June 18, 2014

I just finished reading an exclusive excerpt of Amanda Palmer’s new book The Art of Asking, which is scheduled for release in November 2014. My daughter Allison scored signed copies for both of us at Book Expo America. (Trivia alert: both Amanda and Allison graduated from Lexington High School in Massachusetts).

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How Beko develops products global consumers are eager to buy

Posted by David Meerman Scott 07:18 AM on June 16, 2014

Recently I delivered a talk at the Arcelik Global Brand Summit in Istanbul.

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Injecting humor into your product descriptions

Posted by David Meerman Scott 10:23 AM on June 12, 2014

I just purchased an IN1 multi-tool utility case for my iPhone.

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John Green thumps Tom Cruise

Tom Cruise was everywhere on television last week promoting his new mega-budget sci-fi spectacular Edge of Tomorrow which released this weekend.

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The CIA Joins Twitter

Ha! Now you will KNOW when they follow you. Well, on Twitter at least.

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Video of my BMA keynote Marketing the Moon

Posted by David Meerman Scott 10:25 AM on June 04, 2014

Last week, I delivered the closing keynote at the Business Marketing Association 2014 annual conference, the largest business-to-business marketing conference in the world.

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David Meerman Scott

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