MARKETING AND SALES STRATEGIES

Business lessons from the Brilliant Miley Cyrus

I’m a Miley Cyrus fan. 

That may seem strange to those who only know of Cyrus’ antics as reported by the media outlets that report sleaze in a quest for clicks and eyeballs. But if you really dig into what she’s doing like I have, you find an artist at the top of her game.

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Master Newsjacking! Course Now Live

Posted by David Meerman Scott 12:47 PM on December 07, 2015

Today, my Master Newsjacking! course is live. 

The content of the course includes 8 lessons with a total of more than 40 videos and 8 downloadable infographics.

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Newsjacking Can Work For You! My new course will show you how

Posted by David Meerman Scott 11:50 AM on December 03, 2015

Earlier this week I shared an example of how Trent Silver, a young entrepreneur who learned Newsjacking from me, uses the technique to grow his businesses. Just one of Trent’s newsjacking efforts generated $250,000 in new revenue for his young company.

Since that post, many people have asked if newsjacking works for other organizations such as business-to-business outfits, nonprofits, and consultants. Some people have been skeptical about the applicability outside of consumer brands. 

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Generate sales leads and grow business with new Master Newsjacking course!

Posted by David Meerman Scott 10:22 AM on December 01, 2015

Recently I shared that for the past six months I’ve been working on an online course called Master Newsjacking! In that announcement, I asked if you have any questions or advice for me as I finalize the content of the course.

Wow!  The response was overwhelming. I received well over a hundred questions, ideas, and suggestions on social networks, email, and as comments on the blog post. Thank you! This feedback has helped me a great deal as I’ve been putting the finishing touches on the course.

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Showcase Your Experts to Generate Media Attention and Grow Business

Some of your most important assets for securing interest in the media as well as educating your buyers are the experts who work at your organization. As a part of a virtual newsroom or other appropriate place on your site and blog, highlighting your employees is a great way to generate attention.

When reporters are looking to quote someone in a story, having a name, photo, bio, and examples of content makes it much more likely they will want to conduct an interview. This is especially true when you are newsjacking.

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Surprising Buyer Insights from Journey Mapping at The Co-operators Group

Posted by David Meerman Scott 01:21 PM on November 19, 2015

Understanding buyers is essential to great marketing. When you are properly aligned, you have confidence in your marketing strategies and your tactics are more effective.

A customer journey map details a representative customer’s experience and includes company interactions from initial contact, through the process of engagement and into a long-term relationship. It can include virtual as well as human interactions.

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How Buyer Personas Drives Marketing at the Co-operators Group

Posted by David Meerman Scott 01:36 PM on November 16, 2015

Most marketers make stuff up. They sit in nice comfortable offices and imagine what interests buyers and then create “copy” and “campaigns” typically with the help of equally clueless agencies.

But as I’ve said hundreds of times on this blog and in my books and live presentations, the more you know about buyers, the better aligned your marketing and sales becomes. The strategy of buyer persona research combined with journey mapping is an incredibly powerful way to rise above the competition.

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Obsessing Over Sales Forecasts Does Nothing for your Buyers

Recently I’ve been asked several times about my thoughts on sales forecasting.

Many companies spend a huge amount of resource micro-managing each salesperson’s pipeline so they can come up with forecasts of how many deals might close in a given month or quarter.

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An announcement and a quick request

Posted by David Meerman Scott 11:55 AM on November 04, 2015

For the past six months I’ve been working on an online course called Master Newsjacking! and am close to finalizing the content. I’m excited that the course will be released in December.

The Master Newsjacking! course builds on the newsjacking movement I pioneered five years ago.

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Ten Years of Content Marketing. Look How Far We’ve Come.

Posted by David Meerman Scott 12:50 PM on November 02, 2015

Ten years ago, my book Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers was published.

As far as I know, it was the first book written about Content Marketing. A year before the book came out I started this blog, so I’ve been writing about Content Marketing for more than a decade.

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David Meerman Scott

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