MARKETING AND SALES STRATEGIES

Are you telling the truth?

Posted by David Meerman Scott 10:40 AM on August 19, 2014

When I see people on the sidewalk asking for money, most have the same business model.

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It’s still great marketing. Just don’t call it a blog.

Because blogging isn’t new and hip, many people dismiss this form of content as less effective. Some are even abandoning their blogs for the next big thing (whatever that is).

I started my blog ten years ago (that’s seventy dog internet years).

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Giving things away for free to build your network and grow your business

At the Gathering of the Vibes music festival last weekend, besides the great live bands, I particularly enjoyed wondering around the camping area. It's fun to encounter interesting people who are part of the same tribe!

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Silver Oak Cellars builds passionate fans through social media “bottle stories”

After I delivered a talk called “Business Lessons from the Grateful Dead” to a group of enthusiastic company leaders at YPO, I had a chance to spend some time with David Duncan CEO of Silver Oak Cellars, a producer of delicious and distinctive Cabernets from Napa Valley and Alexander Valley, California.

Duncan told me about the importance of social media for his winery and how they communicate with the passionate fans of his wines. Like other CEOs active on social networks who I wrote about in my recent post The #Social CEO Drives Business for their Company, Duncan is an enthusiastic supporter of content creation and social media engagement at his company.

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Real-time lessons from the photo pit

Posted by David Meerman Scott 09:48 AM on August 04, 2014

I had a blast this weekend at Gathering of the Vibes - excellent music with a crowd of friendly and laid back music fans at the best-organized festival I’ve been to.

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Why I Totally Hate Google Hangouts!

Posted by David Meerman Scott 07:57 AM on July 30, 2014

Google Hangouts on Air make me feel stupid.

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Upgrade to Canada #social program nabs tourists from other countries

Last month I presented at an event in Winnipeg, Canada for Travel Manitoba. The travel market is crowded and consumers have lots of places to find information about places to visit. Into this environment, the best content can win the day.

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The Health Club That Tells Its Story by Exercising an Attitude

Posted by David Meerman Scott 05:56 AM on July 24, 2014

I’ve been a member of health clubs in four cities where I’ve lived: New York, Tokyo, Hong Kong, and now in the Boston suburbs. In each location, my decision to join a club was spontaneous. I’d think, “Oh, shoot. It’s mid-December and my New Year’s resolution is to get fit, so I need to join a gym.” (That’s exactly what happened when I lived in New York City.) Or several years ago when I decided to swim a day or two per week to keep in shape for surfing, I decided to join a club with an indoor pool. I used social media to ask my friends who live in the Boston area about the club they belonged to. I also hightailed it to Google to see what clubs were nearby. And inevitably, like so often when I am in the market to buy a product, I’d start to notice advertisements for health clubs in the Boston Globe.

I made a quick decision join Boston Sports Clubs because I just loved the cheeky personality that came through in their online and offline strategies to reach me! They got my attention in a big way even before I walked in to my local club. When I did visit for the first time, the unconventional, humorous approach of the company story continued as I saw posters in the lobby.

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Sales Benchmark Index lists its competitors on its new site

Posted by David Meerman Scott 05:59 AM on July 22, 2014

Sales Benchmark Index, a sales and marketing consultancy focused on helping B2B companies make the number, recently updated their site.

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Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future

Forty-five years ago today, the crew of Apollo 11 was on the way to the moon in their historic first lunar landing mission, the most audacious and globally significant accomplishment in human history.

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David Meerman Scott

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