MARKETING AND SALES STRATEGIES

Why I Totally Hate Google Hangouts!

Posted by David Meerman Scott 07:57 AM on July 30, 2014

Google Hangouts on Air make me feel stupid.

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Upgrade to Canada #social program nabs tourists from other countries

Last month I presented at an event in Winnipeg, Canada for Travel Manitoba. The travel market is crowded and consumers have lots of places to find information about places to visit. Into this environment, the best content can win the day.

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The Health Club That Tells Its Story by Exercising an Attitude

Posted by David Meerman Scott 05:56 AM on July 24, 2014

I’ve been a member of health clubs in four cities where I’ve lived: New York, Tokyo, Hong Kong, and now in the Boston suburbs. In each location, my decision to join a club was spontaneous. I’d think, “Oh, shoot. It’s mid-December and my New Year’s resolution is to get fit, so I need to join a gym.” (That’s exactly what happened when I lived in New York City.) Or several years ago when I decided to swim a day or two per week to keep in shape for surfing, I decided to join a club with an indoor pool. I used social media to ask my friends who live in the Boston area about the club they belonged to. I also hightailed it to Google to see what clubs were nearby. And inevitably, like so often when I am in the market to buy a product, I’d start to notice advertisements for health clubs in the Boston Globe.

I made a quick decision join Boston Sports Clubs because I just loved the cheeky personality that came through in their online and offline strategies to reach me! They got my attention in a big way even before I walked in to my local club. When I did visit for the first time, the unconventional, humorous approach of the company story continued as I saw posters in the lobby.

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Sales Benchmark Index lists its competitors on its new site

Posted by David Meerman Scott 05:59 AM on July 22, 2014

Sales Benchmark Index, a sales and marketing consultancy focused on helping B2B companies make the number, recently updated their site.

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Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future

Forty-five years ago today, the crew of Apollo 11 was on the way to the moon in their historic first lunar landing mission, the most audacious and globally significant accomplishment in human history.

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The #Social CEO Drives Business for their Company

When I speak with CEOs about generating attention for their business through real-time marketing and sales, most ask me how to staff for success in their companies.

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New Rules of Marketing and PR latest edition now out in audio

Posted by David Meerman Scott 01:29 AM on July 09, 2014

One of the challenges with a book that updates every two years is keeping each of the formats current.

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Agile Sales Require a Real-Time Mind-Set

The real-time mind-set recognizes the importance of speed.

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Re: Sleazy PR spam tactic

Posted by David Meerman Scott 02:25 AM on July 02, 2014

For years, spam artists have used “RE” in their subject lines to try to trick people into opening the email because they think it is a reply to an email they sent. Many phishing attempts use this tactic.

Here are some examples of this unscrupulous practice I’ve received in the past few days:

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Gathering of the Vibes music festival drives success with family buyer persona

Posted by David Meerman Scott 12:21 PM on June 28, 2014

Last month my daughter Allison invited me to join her to see Edward Sharpe & the Magnetic Zeros at the Boston Calling music festival. It was an epic invitation because Allison, who is soon entering her final year of university, has become a live music fan based on my taking her to shows since she was seven years old. We’ve attended other festivals including Lollapalooza and Projekt Revolution and have seen close to 100 bands together since that first B-52s and Go-Go’s double bill when she was small.

Back then it was my musical taste that ruled. But now Allison is in charge, introducing me to new music! What a great way for a father and daughter to bond over a shared passion.

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David Meerman Scott

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