MARKETING AND SALES STRATEGIES

Freelance Journalist Survival Guide

Posted by David Meerman Scott 01:59 PM on June 02, 2015

The March / April issue of Columbia Journalism Review contained a story about Kyle Chayka, a 26-year-old freelance journalist who makes his living writing for online publications.

Survival strategies of an online freelancer is an interesting take on how an independent journalist can make a living writing for media outlets such as Gizmodo, The Daily Beast, and Pacific Standard.

But as I was reading, I was struck how Chayka and others like him miss the opportunity to write for publications outside of media companies. They limit their outlets (and income) by not considering content marketing as part of their writing portfolio. 

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It’s Time for Content to be Valued Like Customers and Patents and Inventory

Posted by David Meerman Scott 04:01 PM on May 26, 2015

It’s time to treat content as a valuable asset instead of a monthly expense.

I’ve been involved in valuing a number of companies over the years and the assets that get added up include such things as the revenue from customers, real estate, equipment, inventory, and the like.

Let’s include content as an asset too!

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Still More Top Ten Tips for Incredibly Successful Public Speaking

One of my most popular posts was in 2009 when I gave my top ten tips for incredibly successful public speaking. So many people liked that and referred to it over time, that I ran a follow-up titled more top ten tips for incredibly successful public speaking a few years later.

It’s time for ten more!

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Deflategate Newsjacking Real-Time Strategy

Yesterday afternoon I presented at the Leadership Summit sponsored by Fortune Magazine. In the room were 650 entrepreneurs eager to learn ways to grow their business.

Since it was less than 24 hours after Super Bowl MVP New England Patriots QB Tom Brady was handed a 4 game suspension for his assumed role in the Deflategate scandal, I chose to use that as an important component of my talk. 

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The Underwriting: A VC-Backed Novel Shows an Alternative Way to Launch a Product

When you’re new to an industry, you don’t have to play by the rules. You can make up your own or apply ideas from your past experiences.

That’s exactly what Michelle Miller did to publish The Underwriting, her first novel releasing later this month.

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Safe is Too Risky

After nearly every talk I deliver I get questions and pushback about the idea of real-time communications. Sometimes it’s in the post-speech Q&A and other times people approach me privately.

What they say is very similar and more or less goes like this: “It’s very risky to communicate in real-time because in your haste you might say the wrong thing so I’m not comfortable with your ideas.”

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How Content Marketing Contributed to a Math Education Program’s Success

Imagine you're an educator charged with developing a brand new graduate level program in math. You’ve got to attract men and women to the program.

How about doing this within a school that has been an undergraduate only, all female, liberal arts college since 1837! The graduate program is brand new. The co-educational aspect is brand new. You’re venturing into uncharted territory on multiple fronts.

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Hyundai Sends a Message to Space

Rich Jurek, my co-author on Marketing the Moon, sends us to this awesome video from Hyundai.

Stephanie from Houston misses her astronaut father working at the International Space Station. So she and Hyundai cooked up a fantastic message created using 11 Hyundai Genesis cars to share with her father in space.

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Social Media Launches First Three US Presidential Candidates

We’re officially into the 2016 US presidential election season with three major candidates officially declaring so far.

I love this time! There is so much to learn from the campaigns.

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B2B does not mean Be Too Boring

Posted by David Meerman Scott 08:19 AM on April 08, 2015

Most business-to-business marketing is dreadfully boring.

Why is that? I think marketers get hung up on that “business” word and forget that they should be communicating to people.

But it doesn’t have to be that way!

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David Meerman Scott

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