After nearly every talk I deliver I get questions and pushback about the idea of real-time communications. Sometimes it’s in the post-speech Q&A and other times people approach me privately.
What they say is very similar and more or less goes like this: “It’s very risky to communicate in real-time because in your haste you might say the wrong thing so I’m not comfortable with your ideas.”Read More
Imagine you're an educator charged with developing a brand new graduate level program in math. You’ve got to attract men and women to the program.
How about doing this within a school that has been an undergraduate only, all female, liberal arts college since 1837! The graduate program is brand new. The co-educational aspect is brand new. You’re venturing into uncharted territory on multiple fronts.Read More
Stephanie from Houston misses her astronaut father working at the International Space Station. So she and Hyundai cooked up a fantastic message created using 11 Hyundai Genesis cars to share with her father in space.Read More
We’re officially into the 2016 US presidential election season with three major candidates officially declaring so far.
I love this time! There is so much to learn from the campaigns.Read More
Most business-to-business marketing is dreadfully boring.
Why is that? I think marketers get hung up on that “business” word and forget that they should be communicating to people.
But it doesn’t have to be that way!Read More
Several weeks ago, live video streaming app Meerkat scored as the product with the most buzz at the South-by-Southwest festival. Not to be outdone, on Thursday Twitter launched a rival app dubbed Periscope.
While these apps and a related one from Snapchat called Snapchat Stories are still very new, I see a fantastic opportunity for people to use them to live-stream interesting aspects of life and business and gain new followers and customers as a result.
I’m particularly excited about what Periscope can do for me as a professional speaker and how the app can enhance live events. (More on that later in this post).Read More
I’ve written a bunch times in the past decade about the power of hiring a journalist as part of your marketing team. For example, here’s how Raytheon implemented a brand journalism approach to content marketing.
Many organizations are desperately seeking people to create interesting information online that serves to educate and inform consumers. People now realize web marketing success comes from creating content-rich web sites, videos, podcasts, photos, charts, ebooks, white papers and other valuable content. Which is where journalists come in.Read More
I frequently get emails from people who tell me that the new ways of marketing and selling are not appreciated at their company.Read More
This past weekend, I participated in a four-day Tony Robbins seminar called Unleash the Power Within. It’s an intense, high-energy event focused on the breakthroughs that transform your business, health, and personal life. I participated with my wife Yukari Watanabe Scott.
I was not a speaker at UPW, so I was all in with the program! I’m struck by how well Tony’s ideas apply to those who are still doing the same old things. It’s about momentum. We need a catalyst to change, to do something different and UPW helps you to make lasting change.Read More