MARKETING AND SALES STRATEGIES
New Rules of Sales & Service,
This afternoon I opened a new account at name.com.
As I was going through the process I noticed fun little tidbits that kept me interested throughout.
With a highly competitive business like domain name registration, it is important to stand out from the crowded field.
The homepage includes a photograph of the entire team with this text: We’re here to help you get online!Yep, these folks right here. Give us a call if you need anything.. Love that.
In filling out the registration form, a dropdown menu asked: If you don’t mind us asking, how did you hear about Name.com?
The answers included the usual ways plus a few unusual options, which are wonderfully quirky.
These are the sorts of little personal extras that make me enjoy working with a company.
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