David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, and a professional speaker on topics including marketing, leadership, and social media.
He is a recovering marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies. David has lived and worked in New York, Tokyo, and Hong Kong. He currently lives in the Boston area.
David serves as an advisor to emerging companies including HubSpot, GrabCAD, VisibleGains, Expertfile, GutCheck, and Newstex, as well as nonprofits including the Grateful Dead Archive at UC Santa Cruz, HeadCount, and Nashaquisset. Previously, he was on the boards of directors of NewsWatch KK (sold to Yahoo Japan) Kadient (merged with Sant), and on the Advisory board of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013).
David is available for keynote presentations at corporate events and conferences around the world and also delivers full-day and half-day masterclasses. David has presented to groups in 37 countries on six continents.
Satisfied audiences include: Cisco, HP, PwC, GenRe, Microsoft, McCormick, Nestle Purina, Amdocs, Jackson Healthcare, Powdr Corporation, Ford Motor Company, Century 21, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Text100, Hanley Wood, Dow Jones, SAS, Business Marketing Association, National Investor Relations Institute, Milken Institute Global Conference, Entrepreneurs Organization, International Health Forum, America Credit Union Conference, TS2, Giant Screen Theater Association, Realtors® Conference, and many, many more…
Books and writing
David’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its 4th edition, is a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.
His newest book Newsjacking is getting tremendous buzz around the world. He’s the author of Real-Time Marketing & PR, now in a revised paperback edition, which achieved #2 on the Wall Street Journal bestseller list and #3 on the USA Today bestseller list.
He is also the co-author (with Brian Halligan, CEO of HubSpot) of the international bestseller Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and wrote four other books including World Wide Rave.
David serves as executive editor of The New Rules of Social Media book series for publisher John Wiley & Sons, Inc. The series includes titles that expand on the ideas of his international bestseller The New Rules of Marketing & PR with books that provide valuable insights and detail on different aspects of social media marketing.
His blog – Web Ink Now – is a top worldwide marketing blog. David writes for Huffington Post and regularly contributes to many print and online publications.