MARKETING AND SALES STRATEGIES

Book Review: "Disrupted" by Dan Lyons

Posted by David Meerman Scott 02:03 PM on April 03, 2016

Disrupted_cover.jpgI read a copy of Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons which I purchased on eBay from a bookseller in California. The book will officially release on April 5, 2016.

Disrupted chronicles Lyons’ employment as marketing fellow at HubSpot from April 2013 to December 2014.

Here are my takeaways from Disrupted.

Things Lyons seems to like:

  • Being told what to do
  • Dirty jokes
  • Hollywood
  • Job titles
  • Journalists
  • Lifetime employment
  • Microsoft
  • The New York Times
  • Newsweek
  • Organizational charts
  • Poop related stories
  • Steve Ballmer
  • Vaping cannabis oil
  • Working from home

Things Lyons is critical of:

  • Acronyms
  • Airbnb
  • Amazon
  • Apple
  • Beer
  • Ben Horowitz
  • Blue Bottle Coffee
  • Box
  • Brian Halligan's dancing
  • Buyer Personas
  • Candy
  • Christian Louboutin Cloud Walker shoes
  • Chunky eyewear
  • Conquering fear
  • Conversion rate optimization
  • Customized Bose QuietComfort 15 headphones
  • Deepak Chopra
  • Dharmesh
  • Dreamforce
  • Dressing up for Halloween
  • Elephants
  • Exclamation points
  • Fun at work
  • GitHub
  • Gmail calendar invites
  • Google
  • Guinness World Records
  • Hackathons
  • Hiring high potential people
  • HubSpot Culture Code
  • HubSpot ebooks
  • HubSpot TV
  • HubSpot blog
  • HubSpot Board of Directors
  • HubSpot logo
  • HubSpot receptionist
  • Inbound 2014
  • Inbound Marketing
  • Inside sales
  • Jack Dorsey
  • Jeff Bezos
  • John Doerr
  • Kayaking on the Charles River
  • Kitchens
  • Kleiner, Perkins, Caufield and Byers
  • Lead generation
  • Marc Andresseen
  • Marc Benioff
  • Mark Zuckerberg
  • Marketing
  • Meetings
  • Metrics
  • Mexican hats
  • Nap rooms
  • Nerf guns
  • Netflix
  • Newsweek
  • Numeronyms
  • Open calendars
  • Open seating plans
  • Orange (the color)
  • People in their twenties
  • People who attend technology conferences
  • People who played sports in college
  • Personality Assessment tools
  • Public Relations
  • ReadWrite
  • Reid Hoffman
  • Role playing
  • SaaS business models
  • Salesforce.com
  • Salespeople
  • Scavenger hunts
  • Scott Kirsner
  • Shoulder length hair
  • Skateboards
  • Skinny jeans
  • Snapchat
  • Startup business models
  • Teddy Bears
  • The Boston Globe
  • The Prime Minister of Haiti
  • Tom Bergeron
  • Transponder bracelets
  • Twitter
  • Uber
  • Unicorns
  • Venture capitalists
  • Young women
  • Zillow

Disclosures:

1) Like Dan Lyons, I am also a man in my 50s. However I get along well with young people. 

2) I have been an advisor to HubSpot since 2007 and I am also a customer - the blog where I originally published this review and several of my websites are built on the HubSpot platform.

3) HubSpot CEO Brian Halligan is a friend and we co-wrote Marketing Lessons from the Grateful Dead together. I also wrote the forward to Inbound Marketing, co-written by Brian and HubSpot co-founder Dharmesh Shah.

3) I met with Dan Lyons several times while he worked at HubSpot. He wrote a review of my book Marketing the Moon for the HubSpot blog.

David Meerman Scott

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