MARKETING AND SALES STRATEGIES

Stop confusing social media marketing with advertising on social sites

I'm amazed that so many seemingly smart people are *still* using the words "marketing" and "advertising" interchangeably.

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Amanda Palmer freaks out to celebrate hitting $1 million on Kickstarter

Yesterday evening, I met up with Amanda Palmer (together with my friend Steve Garfield) on Lexington Battle Green.

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Avoid controversial topics like politics and religion in your marketing

There are subjects that should not enter into your company's marketing because they are too controversial.

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Educate and inform instead of interrupt and sell

You have the power to elevate yourself on the web to a position of importance.

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The art of turning heads with video

I really like this video The art of turning heads... from Cooei, an Australian company founded by sisters Cassandra @castrevitt and Brooke @brooketrevitt.

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Risk

"Don't do that, it's too risky."

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Content marketing in highly regulated industries

On the global speaking circuit, I frequently get pushback from audience members who work in highly regulated industries. They claim, erroneously, that laws like HIPAA and regulations like those from the SEC and the FDA forbid them from creating valuable content on the Web or engaging in social media.

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Acura uses Twitter to hashtag spam hundreds

Posted by David Meerman Scott 03:12 PM on May 06, 2012

UPDATE - May 9, 2012 - Alison from @Acura_Insider commented (the 22nd comment down). Please be sure to read her explanation about what happened as you consider this story.

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Google News now offers real time breaking coverage pages

Today when I checked out the Google News headlines as I do several times a day, I noticed a new feature.

Now, for each breaking story covered, there is a button called See realtime coverage. Clicking the button brings you to the latest news.

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Public relations is not the same as media relations

Back in the day, the only way to easily communicate with your public was to use mainstream media and analysts as your mouthpieces. So the public relations department and the agencies they employed spent a great deal of effort convincing editors, reporters and analysts that your company was one worth talking up.

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We are the media: Amanda Palmer and the future of your business

UPDATE - May 29, 2012. This afternoon, Amanda's Kickstarter crossed the $1 million threshold, the first music project on Kickstarter to do so.

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David Meerman Scott

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