MARKETING AND SALES STRATEGIES

The advertising arms race now going to the edge of space

Posted by David Meerman Scott 01:17 AM on January 31, 2012

Perhaps you've seen the video Lego Man in Space that’s gone around recently. It's an interesting time-lapse sequence of a ride on a weather balloon and has generated two million views in five days.

Whenever there is a new technology like this, it is inevitable that somebody will use it as a place to sell ads. Enter JP Aerospace, a company that flies a high altitude balloon, carrying ads, to the edge of space and returns photos for the sponsor to use.

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Thinking Right (and Left) about Content Marketing

Posted by David Meerman Scott 11:11 AM on January 27, 2012

As I evaluate Web marketing such as blogs and websites, one thing I look for is evidence of both left-brain and right-brain thinking in the creation of the content. This obsession might seem trivial, but I guess my right-brain outlook on life causes me to take a holistic view of content.

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Playing for Change

Posted by David Meerman Scott 05:28 AM on January 23, 2012

When I first saw the original Playing for Change video Stand By Me on YouTube I was moved and fascinated and jumped for joy. Wow. As a music lover and collector of social media success stories, here was both music and social media triumphantly on display and coming together to support a good cause. I talked up the videos via social and in person to everyone I saw.

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Stop SOPA Silliness

Posted by David Meerman Scott 01:36 AM on January 18, 2012

It didn't work with music: The music industry killed Napster and sued 16-year-olds to protect their dying business model of selling "albums" via top 40 radio. Instead of understanding the immense power of social media like YouTube as a marketing tool to sell single songs (iTunes) and streaming subscriptions (Spotify), the music industry honchos preferred to destroy in a ridiculous attempt to save the status-quo. Listened to top 40 radio recently?

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Content Arbitrage

When I worked my first job on a Wall Street bond trading desk, I was fascinated by financial arbitrage, one of the ways that traders made money.

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Go Mobile

In Tokyo's Roppongi entertainment district you find several hundred bars within walking distance of the subway station. Yet only a few are visible from the main street; the vast majority are tucked away on the upper floors of back-street buildings. To differentiate, many cater to highly refined customer preferences. So if you want to listen to classic reggae while sipping a Red Stripe, there is a bar for you in Roppongi. But how do you find these establishments when you’re thirsty and confused in an unfamiliar city?

Your mobile of course!

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How to lose $2400 in 24 seconds (and get it back from B&H via Newsjacking)

Posted by David Meerman Scott 07:38 AM on January 10, 2012

When Kurtis Hough was filming a video on Cannon Beach, Oregon using a tripod with his $2,400 Canon 5D Mark II DSLR camera, he didn't expect that a storm surge would destroy it in just 24 seconds.

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real time + marketing = revolution

Posted by David Meerman Scott 09:45 AM on January 09, 2012

This week, the new paperback edition of Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now is out.

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President Obama Newsjacks Iowa Caucus by joining Instagram

On Tuesday, the Obama campaign joined Instagram, using the @BarackObama ID. The account will be managed by his campaign staff.

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Marketing advice to Jon Huntsman and his daughters

I admit I am a big geek when it comes to the long drawn out US presidential campaign season. I enjoy the marketing and PR aspects immensely.

Many people think the two-year campaign is too long. Not me. I love all the debates and speeches and talk show appearances and news coverage.

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Courage

Posted by David Meerman Scott 08:02 AM on January 03, 2012

Welcome to 2012.

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David Meerman Scott

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