MARKETING AND SALES STRATEGIES

Is BMW an email spammer?

Posted by David Meerman Scott 10:14 PM on November 29, 2011

UPDATE - On the evening of December 1, BMW of North America responded to the issues I highlighted in this post. Do make sure to read what they said (11th comment down).

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8 ways to get people to discuss your new product in social media

Posted by David Meerman Scott 02:49 AM on November 28, 2011

On November 14, 2011 I introduced my new book Newsjacking to the market.

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Qantas Airways Twitter #fail

This morning my Australian friends lit up Twitter talking about an epic Twitter #fail from Qantas Airways. I saw messages from Trevor Young, Jim Stewart and others pointing me to what was the top trending topic in Australia today.

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Make your writing easy to understand

Posted by David Meerman Scott 08:07 AM on November 21, 2011

Doug Brockway points us to some world-class gobbledygook from a company called ITA Software by Google.

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Kindle Fire delivers a new kind of business book

Posted by David Meerman Scott 01:36 AM on November 15, 2011

Today the long awaited Kindle Fire is released. I am looking forward to getting mine.

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Newsjacking!

Today my newest book is released.

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The transformation of books

Posted by David Meerman Scott 05:17 AM on November 11, 2011

What is a book?

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You need honest feedback. You need a coach.

Posted by David Meerman Scott 08:29 AM on November 10, 2011

Yesterday I spent the afternoon with my speaker coaches Nick Morgan and Nikki Smith-Morgan of Public Words. I meet with them about once a year so they can help me fine-tune my presentation skills. Sometimes they attend one of my live gigs and we meet after to debrief. Other times, like yesterday, we watch a recorded speech together and they provide honest feedback so I can improve.

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Why I love Instagram

It's rare that I get really, really excited about a new social network, but that's happening to me with Instagram. My friend Ann Handley introduced me to it last month and I am loving it.

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How to build a crappy workforce

Posted by David Meerman Scott 03:53 AM on November 04, 2011

It's simple.

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Persona based content marketing at the Nobis Hotel

Have you noticed that nearly all hotel websites are exactly the same?

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David Meerman Scott

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