MARKETING AND SALES STRATEGIES

Fishy QR codes and deep sea transparency

This past weekend, the Boston Globe ran a fantastic series of investigative articles on the fish business. It turns out that DNA testing organized by the Globe revealed nearly half of 183 fish samples collected at restaurants and supermarkets in the Boston area were not the species ordered.

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NASA and facility tours as great public relations

Last month I had an opportunity to tour the NASA Glenn Research Center in Cleveland, Ohio with David M. DeFelice, Community Relations Team Lead. We checked out some way cool space research facilities and got to hold the first baseball used as the World Series ceremonial first pitch from space.

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New B2B lead generation calculus

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The Power of Real-Time Marketing Takes Focus at DMA2011

Last month I delivered a presentation at the DMA annual conference. The theme of the entire #DMA2011 was "The Global Event for Real-Time Marketers" so it was fitting that I talked about the ideas in my book Real-Time Marketing & PR.

I give the DMA a great deal of credit for recognizing the real-time revolution early and adapting the organization to the new world of instant communication we live in today. I'm happy to see that next year's #DMA2012 is also focused on real-time marketing.

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ROI

Posted by David Meerman Scott 08:02 AM on October 20, 2011

Let's talk about calculating Return on Investment (ROI)

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World class, cutting-edge hospital gobbledygook

Posted by David Meerman Scott 07:33 AM on October 19, 2011

Would you want these guys to take care of you or a loved one?

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Marketing & PR advice to Occupy Wall Street protesters

I've been following the Occupy Wall Street movement with interest. What started as a small group has grown remarkably quickly and protest elements are popping up all over the world.

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Cool event alert - Nature and Leadership Expedition to Panama

Posted by David Meerman Scott 11:12 AM on October 13, 2011

Early this year, I visited the jungles of Panama with Nathan Gray and Lider Sucre of Earth Train, staying at their beautiful Mamoni Valley Preserve campus.

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How would you react?

Posted by David Meerman Scott 06:46 AM on October 12, 2011

As I've been talking about the ideas of Real-Time Marketing & PR, many people tell me they have difficulty identifying opportunities and threats.

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Endorsements and opening acts

Posted by David Meerman Scott 05:36 AM on October 09, 2011

As a live music geek, I am always interested in the opening act.

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Telling the Truth

Posted by David Meerman Scott 12:44 PM on October 05, 2011

UPDATE: On October 7, 2011 at 2:00 pm a representative of Starwood Social Media Team commented on this post. Please take a look at the response.

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2 examples of true real-time marketing

Posted by David Meerman Scott 05:15 AM on October 03, 2011

Yesterday evening at the Direct Marketing Association's annual conference DMA2011 (theme: "The Global Event for Real-Time Marketers") I participated in an executive dinner event with SAS customer analytics clients where we had an interesting discussion about real-time marketing.

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David Meerman Scott

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