MARKETING AND SALES STRATEGIES

Efficiency as a marketing asset

Posted by David Meerman Scott 08:42 AM on August 30, 2011

Yesterday, my wife Yukari Watanabe Scott and I dropped our daughter off for her freshman year at Columbia University in New York City.

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NYC Mayor Bloomberg and Hurricane Irene

I've spent the last week worried about a long-planned trip to New York City. Hearing about the pending Hurricane Irene messed up a schedule I had organized. But I needed to be in New York for an engagement on Monday.

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Marketing is not Advertising

Posted by David Meerman Scott 06:57 AM on August 25, 2011

UPDATE - August 26, 2011 - Shar VanBoskirk commented on the post. Please make sure to read her thoughtful response to this post (15 comments down).

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THIRD EDITION of The New Rules of Marketing and PR released today

Posted by David Meerman Scott 01:07 PM on August 22, 2011

I'm psyched to announce the latest edition of The New Rules of Marketing & PR!

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Fun PR alert -- #Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty

Yesterday HubSpot, a social media marketing company, acquired oneforty a company that created a directory of social media applications and the social media marketing tool SocialBase.

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Serendipity vs narrowcasting

Posted by David Meerman Scott 12:00 PM on August 18, 2011

The real-time information world allows you to precisely personalize to your exact interests and requirements. The tools of real-time are powerful indeed:

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DEBATE: Should you add 'please retweet' to your Twitter updates?

Do you add "please retweet" (or "please RT") to your twitter updates? Many people do. But I do not.

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Add a Google Plus +1 button to your content right now

Posted by David Meerman Scott 06:57 AM on August 12, 2011

Google+ has quickly swept through the planet and in record time has amassed tens of millions of users. And people are actively using it.

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Radical idea for CMOs: Your next hire should be a bond trader

Way back in 2007, I offered a radical idea for CMOs: Hire a journalist. This idea, which I talk about in most of my live presentations was a response to many executives who wanted to know how to implement the ideas in my book The New Rules of Marketing and PR.

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Summer music series: How brands engage with live music fans

I've enjoyed creating this week of blog posts centering around live music, a passion of mine.

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Summer music series: Always move forward

When Grateful Dead spiritual leader Jerry Garcia died in 1995 and the band stopped touring, many long-time fans found themselves suddenly without a reason to gather with the many friends they made on tour. It was a sad time for those people for whom the band was an important anchor in their lives. At the same time, members of the Grateful Dead wondered what to do next.

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Summer music series: How music fans support nonprofits and causes

Music fans are incredibly passionate about the bands that they love. Smart marketers tap into that passion as a way to engage audiences.

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Summer music series: Do what you love

Posted by David Meerman Scott 09:25 AM on August 02, 2011

In the second installment of my Summer Music Series, (which will run each day this week), I'd like to explore the concept of work.

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Summer music series: What YOU can learn from the music business

Posted by David Meerman Scott 12:25 PM on August 01, 2011

I'm a huge live music fan.

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David Meerman Scott

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