MARKETING AND SALES STRATEGIES

Photographs as compelling content marketing

Posted by David Meerman Scott 10:23 AM on July 28, 2011

As content marketing becomes more and more popular these days with books like Content Rules and conferences like Content Marketing World, I'm not hearing much about the incredible value of photographs as a form of marketing.

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Advice to students about getting a great first marketing job

Posted by David Meerman Scott 12:30 PM on July 26, 2011

After my speech at the Microsoft Worldwide Partner Conference a few weeks ago, I had the opportunity to speak to a group of university students spending the summer as interns at Microsoft.

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Why the 4 Ps of marketing do not work on the Web

Posted by David Meerman Scott 08:22 AM on July 20, 2011

The four Ps of marketing -- product, place, price, and promotion – used to describe the marketing mix, was coined way back in the 1960s.

Business school curricula still frequently include a discussion of the 4 Ps of marketing and I see the 4 Ps pop up frequently in marketing books to this day.

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Mobile phone hacking, sleazebags, and doing the right thing

Posted by David Meerman Scott 07:02 AM on July 14, 2011

I've been following the unfolding scandal at the British tabloid News of the World and wondered: How can people be so silly to not protect their privacy with a password on their voicemail?

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DANGER: Using digital PR tactics to hype digital expertise

UPDATE: Craig Kallin, Senior Vice President of Marketing Services for Acsys Interactive commented on the blog post. Thanks, Craig.

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Amazing infographic to illustrate President Obama Twitter Town Hall

Colin Warwick alerted me to the terrific infographic below which was published on Fluffy Links.

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Get the heck out of your nice comfortable office

Posted by David Meerman Scott 07:04 AM on July 11, 2011

I enjoy sitting in Aeron chairs eating catered tuna sandwiches and drinking designer water in corporate conference rooms as much as anyone.

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My question to President Obama at his White House Twitter Town Hall

UPDATE: Here is the official White House blog post on the Twitter Town Hall.

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Portal 2.0: Google Plus, Facebook and Twitter take social backwards to the 1990s

Have you used AOL, Lycos, Excite, MSN, or Yahoo! recently?

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Lessons from Fox News Twitter hack

This morning, the @foxnewspolitics Twitter feed was hacked and populated with tweets reporting the death of President Obama. A group called Scriptkiddies claimed responsibility.

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I really wanted to hate Google Plus

Posted by David Meerman Scott 04:03 AM on July 01, 2011

The last thing I need is a new social network. So when I got a coveted invite to Google Plus, I really wanted to take a look, find out all the reasons why it sucks and then walk away.

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David Meerman Scott

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