Over the past week, I've talked about the conflict between legal staff and communicators when if comes to real-time media.Read More
I'm hearing much more these days about content marketing - something I've talked about for nearly a decade. It's kinda cool that something that I was once a lone voice in the wilderness talking about has gotten such buzz.Read More
Whenever a story breaks in the news, reporters and bloggers are looking for the second paragraph – the interesting new angle on the story.
What is the second paragraph?Read More
Groupon, a U.S. "deal of the day" site that provides coupons to consumers for local businesses is getting tons of buzz, the vast majority very positive. The company is growing very fast – revenues were $713 million in 2010, up from $30 million in 2009 and early this month they announced plans to raise money in a Groupon public stock listing.
With all the hype, I wanted to provide some observations on the dark sides of Groupon for potential advertisers, customers, and investors to consider.Read More
How do you generate awareness for your business or your ideas?Read More
As a marketing speaker I connect with many executives around the world about social media in the workplace. For the most part, the bosses are eager to implement the new tools of real-time communications in their organizations. They see the tremendous benefits of engaging in the ways that customers prefer.Read More
UPDATE: Anthony Weiner resigned his U.S. Congressional seat on June 16, 2011.Read More