TNT employees Social Media Guidelines: A great example of can-do attitude

Over the past week, I've talked about the conflict between legal staff and communicators when if comes to real-time media.

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Is social media worth the risk? A lawyer's perspective

My blog post from a few days ago When lawyers stupidly get in the way of marketing generated a bunch of tweets, comments, and emails. Clearly others have faced the issue of lawyers getting in the way of marketing.

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When lawyers stupidly get in the way of marketing

At many organizations, the legal department is heavily involved in marketing and communications initiatives, frequently requiring every blog post and press release to be vetted by a lawyer.

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Pottermore, Apple and "the secret will soon be revealed" form of real-time marketing

This morning at 7:00 am USA eastern time Harry Potter author J.K. Rowling revealed the secret of Pottemore.

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How smart people who are poor writers create great content

Posted by David Meerman Scott 06:28 AM on June 22, 2011

I'm hearing much more these days about content marketing - something I've talked about for nearly a decade. It's kinda cool that something that I was once a lone voice in the wilderness talking about has gotten such buzz.

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U.S. FCC transitions from Pyongyang design to content rich website

Posted by David Meerman Scott 12:11 PM on June 21, 2011

I needed to visit the FCC site this weekend and was expecting to interact with the old Spartan 1995-era North Korea style site.

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Second Paragraph: Anthony Weiner offered Internet job by Larry Flynt

Whenever a story breaks in the news, reporters and bloggers are looking for the second paragraph – the interesting new angle on the story.

What is the second paragraph?

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The dark side of Groupon

Groupon, a U.S. "deal of the day" site that provides coupons to consumers for local businesses is getting tons of buzz, the vast majority very positive. The company is growing very fast – revenues were $713 million in 2010, up from $30 million in 2009 and early this month they announced plans to raise money in a Groupon public stock listing.

With all the hype, I wanted to provide some observations on the dark sides of Groupon for potential advertisers, customers, and investors to consider.

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Owning awareness vs just renting it

How do you generate awareness for your business or your ideas?

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Let fans help you launch your new site in real-time

Daan Weddepohl points us to this interesting way to launch a new Website.

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Social media scandals vs convincing the bosses

Posted by David Meerman Scott 07:24 AM on June 08, 2011

As a marketing speaker I connect with many executives around the world about social media in the workplace. For the most part, the bosses are eager to implement the new tools of real-time communications in their organizations. They see the tremendous benefits of engaging in the ways that customers prefer.

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Social networks are never private

UPDATE: Anthony Weiner resigned his U.S. Congressional seat on June 16, 2011.

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Marketing and PR must start with strategy

Earlier this week on this blog, I riffed on how You and I are incredibly lucky. My point was that marketing and PR is so much easier with the ability today to publish information.

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David Meerman Scott

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