MARKETING AND SALES STRATEGIES

Ridiculous social media client mentality

Posted by David Meerman Scott 06:10 AM on April 27, 2011

I had fun writing my most recent two posts: Advertising agency campaign mentality and PR agency pitch mentality. Based on the large numbers of tweets and comments, the sweeping generalizations were interesting to many.

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PR agency pitch mentality

Late last week I wrote a post called Advertising agency campaign mentality. It got some attention with, as of this writing, a few hundred tweets, a bunch of Facebook likes, and 24 comments.

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Advertising agency campaign mentality

Back when I had a "real job" running marketing departments, I worked with a number of advertising agencies. They were constantly pitching me "campaign" ideas.

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Rallying your Tribe

Happy 4/20. Today is The Grateful Dead Movie Event.

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Switch from features to buyer personas results in 3x click-through for Brand Regard web site

Posted by David Meerman Scott 10:40 AM on April 15, 2011

Geir Freysson, CEO of Transmit, an Icelandic software company tells us that applying a buyer persona based approach to the homepage for his Brand Regard site resulted in a three-fold increase in the number of people clicking through to the landing pages!

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Charlie Sheen and his stage

Posted by David Meerman Scott 09:56 AM on April 13, 2011

I caught the Charlie Sheen Violent Torpedo of Truth show last night in Boston. I was eager to check him out live because I have been fascinated with how he has used social media. I wrote about his amazing use of content (videos & Twitter) and how he has mainstream media talking about him: Why Charlie Sheen matters

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In search of the outrageous @SXSW 2011

Posted by David Meerman Scott 07:11 AM on April 12, 2011

With nothing better to do one afternoon at the South-by-Southwest interactive festival 2011, my friend Tim Washer & I spent an afternoon in search of outrageousness.

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The social media alarm you hear in Australia is FEAR

Posted by David Meerman Scott 06:36 AM on April 11, 2011

People are naturally scared of that which they do not understand.

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How GM Holden uses Facebook to connect with fans in Australia

I just wrapped up a 12-gig speaking tour of Australia that brought me to Sydney, Brisbane, and Melbourne. It was an excellent opportunity to connect with marketers to learn about their success in reaching buyers.

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Why Board members need to ask the tough questions about social media

Posted by David Meerman Scott 05:46 PM on April 06, 2011

Who in an organization should be a catalyst for a implementing a mind shift to get companies engaged in social media? Who should take on the risky role of being a change agent to advocate the new rules of engagement?

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When failure is cheap, why not give it a go?

Posted by David Meerman Scott 10:51 AM on April 04, 2011

My daughter and many of her friends went through the process of applying to university this year.

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David Meerman Scott

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