I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I had fun writing my most recent two posts: Advertising agency campaign mentality and PR agency pitch mentality. Based on the large numbers of tweets and comments, the sweeping generalizations were interesting to many.
Late last week I wrote a post called Advertising agency campaign mentality. It got some attention with, as of this writing, a few hundred tweets, a bunch of Facebook likes, and 24 comments.
Back when I had a "real job" running marketing departments, I worked with a number of advertising agencies. They were constantly pitching me "campaign" ideas.
Happy 4/20. Today is The Grateful Dead Movie Event.
Geir Freysson, CEO of Transmit, an Icelandic software company tells us that applying a buyer persona based approach to the homepage for his Brand Regard site resulted in a three-fold increase in the number of people clicking through to the landing pages!
I caught the Charlie Sheen Violent Torpedo of Truth show last night in Boston. I was eager to check him out live because I have been fascinated with how he has used social media. I wrote about his amazing use of content (videos & Twitter) and how he has mainstream media ...
With nothing better to do one afternoon at the South-by-Southwest interactive festival 2011, my friend Tim Washer & I spent an afternoon in search of outrageousness.
People are naturally scared of that which they do not understand.
I just wrapped up a 12-gig speaking tour of Australia that brought me to Sydney, Brisbane, and Melbourne. It was an excellent opportunity to connect with marketers to learn about their success in reaching buyers.
Who in an organization should be a catalyst for a implementing a mind shift to get companies engaged in social media? Who should take on the risky role of being a change agent to advocate the new rules of engagement?
My daughter and many of her friends went through the process of applying to university this year.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
