MARKETING AND SALES STRATEGIES

Content Rules

Posted by David Meerman Scott 04:23 AM on November 30, 2010

Today, the new book by Ann Handley and C.C. Chapman
Releases: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

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Your global marketplace

This week, I'll be meeting with Shigesato Itoi, an influential Japanese futurist. Itoi-san is a popular blogger, video game creator (Nintendo Earthbound series), copywriter (he thought up the name Game Boy), & television personality.

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Hell no will I give you my phone number

Posted by David Meerman Scott 01:27 AM on November 22, 2010

Guy goes up to someone he finds attractive at a bar and first thing out of his mouth is: "Give me your phone number."

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Effective PR via custom mobile applications to reach media and analysts

I've just released my own free David Meerman Scott iPhone and iPad applications. Check it out and let me now what you think. (Note that it takes a few moments to load the first time.)

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The business value behind social media

If you or others in your organization are struggling with the business value (and ROI) of implementing social media in your enterprise, you must watch this amazing panel discussion I participated in several weeks ago at the SAS Premiere Business Leadership Series Event.

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Ben Edwards on the IBM transition from outbound marketing to inbound marketing

Last week I delivered a talk at the Text 100 Digital Rising event in Port Dickson, Malaysia. I connected with Ben Edwards, VP Digital Strategy and Development at IBM who was also speaking at the event. I’ve known Ben since his days at the Economist – we were both based in Tokyo at one point (I was with Knight-Ridder at that time).

Ben spoke with me about the ongoing transformation at IBM from being a company primarily focused on outbound marketing to a social media and digital enabled inbound marketing powerhouse.

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Thank you for creating a bestseller

Posted by David Meerman Scott 10:55 AM on November 11, 2010

I just learned that my new book Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now hit the bestseller lists.

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Real Time Live

Posted by David Meerman Scott 05:00 AM on November 10, 2010

As part of the launch of my new book, Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now I am conducting some public talks.

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TweetDeck is now true real-time

Posted by David Meerman Scott 04:34 AM on November 09, 2010

My first job was on a bond trading desk in the mid-1980s. I was mesmerized by the real-time "scrolling" news feeds from Dow Jones and Reuters (most recent story auto-magically appears at the top of the list of headlines).

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Attention employees: We have banned the telephone at work

Posted by David Meerman Scott 05:05 AM on November 08, 2010

To: All employees
From: The HR, PR, and Legal departments
Subject: New-fangled communications

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Make your web site a real-time machine - a manifesto

Posted by David Meerman Scott 01:45 AM on November 04, 2010

Today, my new manifesto - Make your web site a real-time machine - is published by my friends at ChangeThis.

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Developing products based on instant gratification

Posted by David Meerman Scott 06:35 AM on November 03, 2010

Instant gratification is a powerful product attribute in the always-on, real-time culture we live in today.

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How B2B companies use real-time blog posts to get trade media exposure

For companies seeking media coverage, the conventional method relies on the PR team to spend a week drafting a press release that is then vetted by management and legal counsel. Weeks later, once the release finally gets distributed, PR staffers work the phones to plead with journalists to write about it. Sure, that might work. And you might win the lottery too.

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How real time communications drives measurable ROI at Fortune 100 companies

UPDATE November 2, 2010 - Partly as a result of the buzz generated by this ebook release yesterday morning, over the past 24 hours, my new book Real-Time Marketing & PR has ranked between #6 and #22 overall of all the millions of books books sold by Amazon.com. Thank you to all who purchased a copy.

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In a new free ebook releasing today, I describe my research of the Fortune 100.

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David Meerman Scott

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