Last week I delivered a talk at the Text 100 Digital Rising event in Port Dickson, Malaysia. I connected with Ben Edwards, VP Digital Strategy and Development at IBM who was also speaking at the event. I’ve known Ben since his days at the Economist – we were both based in Tokyo at one point (I was with Knight-Ridder at that time).
Ben spoke with me about the ongoing transformation at IBM from being a company primarily focused on outbound marketing to a social media and digital enabled inbound marketing powerhouse.Read More
As part of the launch of my new book, Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now I am conducting some public talks.Read More
My first job was on a bond trading desk in the mid-1980s. I was mesmerized by the real-time "scrolling" news feeds from Dow Jones and Reuters (most recent story auto-magically appears at the top of the list of headlines).Read More
To: All employees
From: The HR, PR, and Legal departments
Subject: New-fangled communications
For companies seeking media coverage, the conventional method relies on the PR team to spend a week drafting a press release that is then vetted by management and legal counsel. Weeks later, once the release finally gets distributed, PR staffers work the phones to plead with journalists to write about it. Sure, that might work. And you might win the lottery too.Read More
UPDATE November 2, 2010 - Partly as a result of the buzz generated by this ebook release yesterday morning, over the past 24 hours, my new book Real-Time Marketing & PR has ranked between #6 and #22 overall of all the millions of books books sold by Amazon.com. Thank you to all who purchased a copy.
In a new free ebook releasing today, I describe my research of the Fortune 100.