My friend Joe Chernov told me about his experience where a lawn sign advertising Massachusetts State Auditor candidate Mary Z. Connaughton dislodged from a truck delivering signs and crashed into his car as he was travelling on a highway. The sign impaled his bumper, causing damage that someone needs to pay for.Read More
An interesting aspect of real time marketing & PR is how organizations work towards an event happening at a fixed, known time. Here in America, for example, we’re in the thick of the midterm elections happening on Tuesday November 2.
I like the approach of HeadCount, a nonpartisan organization that works with musicians to promote participation in democracy. A particular focus of HeadCount is getting young people interested in the process, registered to vote, and to the polls on election day.Read More
My first job was on a bond trading floor at a Wall Street investment bank. It's impossible to overstate the impact of innovations in computing and telecommunications on the financial markets in the 1980s.Read More
Everywhere I look I'm seeing real time. It is affecting your business too. Are you noticing and engaged?Read More
Creating content for buyer personas is essential to good marketing. Rather than creating gobbledygook-laden drivel about products and services, creating information for your buyers makes it important for them. A buyer persona is distinct group potential customers, an archetypal person whom you want your marketing to reach.Read More
A huge company has announced that it is acquiring one of your competitors. The news hit the wires five minutes ago.Read More
What happens when an employee goes rogue on a social networking site? It happened at H&R Block, a company actively communicating on social networks since 2007. The tax-preparation specialist has a Social-Media Policy in place and launched a social-media outreach team in the 2009 tax season.Read More
In August 2009 a group of over 80 Radiohead fans descended on the Výstavištĕ Holešovice Exhibition Hall in Prague on a mission to capture the band playing live using as many different video camera angles as possible.
Most used inexpensive Flip Video cameras and the 50 or so camera angles were edited into one seamless two-hour concert video.Read More
When I get pushback from Corporate Communications teams about employees on blogs, forums, and social networks, it’s usually because the professional communicators are scared silly about hundreds or thousands of people in a company "speaking on behalf of the company."Read More