MARKETING AND SALES STRATEGIES

New Rules, new ideas, and a few secrets: Second Edition of my bestseller

Posted by David Meerman Scott 09:15 AM on January 27, 2010


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Seth Godin talks about being a Linchpin

Posted by David Meerman Scott 12:08 PM on January 25, 2010



Seth Godin's new book releases today. I was lucky to receive an early copy of Linchpin: Are You Indispensable? and read it in two sittings.

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News2u helps Kenko become number one online healthcare products store in Japan



News releases are a great way for organizations of all kinds to generate consumer interest, get information into the search engines, and reach people through alerts. I've been talking about direct-to-consumer news releases since my free ebook The New Rules of PR was published in 2006.

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Interview with @MasakiIshitani author of Japan's most popular book about Twitter

Posted by David Meerman Scott 09:03 PM on January 21, 2010

I'm in Tokyo doing a few speaking gigs, getting caught up with old friends (I lived in Tokyo from 1987 to 1993) and meeting interesting people.

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Ben Southall and Tourism Queensland Best Job in the World a year later

Posted by David Meerman Scott 03:03 PM on January 20, 2010

Sandy beaches in warm and sunny locations are a commodity product. This may come as a complete shock to people in tourism marketing, but it's true. The traditional approach of showing white beach sand with footprints near lovely blue water and a bikini or two just doesn't cut it because that’s what everybody does. How can you stand out?

As I wrote about a year ago, Tourism Queensland created a fantastic video contest called The Best Job in the World.

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Get Seen: Online Video Secrets to Building Your Business

Posted by David Meerman Scott 05:10 AM on January 18, 2010

Today, Get Seen: Online Video Secrets to Building Your Business by Steve Garfield officially releases. Get Seen is the second book in my New Rules of Social Media book series.

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Twitter use by reporters at Obama speech

Posted by David Meerman Scott 02:53 PM on January 17, 2010

I scored a press pass to hear President Obama speak at a rally for U.S. Senate candidate Martha Coakley today. Coakley is locked in tight race for the seat held by Ted Kennedy in Massachusetts. I'm a fan of spectacle, Democratic or Republican, so I went to soak it all up.

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8 tips to get your business book published

Posted by David Meerman Scott 12:54 PM on January 14, 2010



Many people ask me for advice about getting a business book published, so I wanted to blog it for all to see. See below for my 8 ideas if you are interested in doing a business book.

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Hey Dad, I finally made it to Harvard Business School

Posted by David Meerman Scott 03:30 AM on January 12, 2010

More than 15 years ago, I was rejected for admission to Harvard Business School.

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Epic ROI rant

Posted by David Meerman Scott 04:26 AM on January 07, 2010


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How big is YOURS?


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Free ebook on Conflict-Driven Business Writing

Posted by David Meerman Scott 11:37 AM on January 04, 2010


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David Meerman Scott

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