MARKETING AND SALES STRATEGIES

Stupid press release spam


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Who the hell ARE these people?

Posted by David Meerman Scott 05:14 AM on October 26, 2009


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The new rules of business-to-business marketing & PR

Back in June, I keynoted the Business Marketing Association annual conference.

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Terrific Inbound Marketing book shows you how to get found

Today Inbound Marketing is released and I am so excited.

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When marketing in the Netherlands you need to get Hyves

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The emerging importance of Facebook for U.S. Army communications

Posted by David Meerman Scott 11:26 PM on October 15, 2009

While at The Pentagon on Friday, I had a chance to see the five-acre inner courtyard at the center of the building. It is a remarkably tranquil park where people meet, take a break, or grab lunch.

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Brand journalism in the U.S. Military humanizes a huge organization

Readers of this blog know that I am a huge fan of what I call brand journalism. Normally I use this term when I refer to a corporation that creates content that is much more like journalism than the typical hype-driven advertising content you see on most corporate Web sites. Many organizations actually hire professional journalists to create the content.

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The Pentagon Channel merging television and Web-based content

During my visit to The U.S. Department of Defense on Friday, I was lucky to spend some time with Brian Natwick, General Manager of The Pentagon Channel. I visited Brian the studio of this 24-hour television service available to stateside cable and satellite providers, via American Forces Radio and Television Services, overseas and via the Web at pentagonchannel.mil.

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Armed with Social Media – The U.S. Department of Defense

During my visit to The Pentagon on Friday, I had the pleasure of spending time with Roxie Merritt, Director of New Media Operations at the Office of the Secretary of Defense for Public Affairs in the U.S. Department of Defense. While she is the top social media person at the U.S. Department of Defense, she also has an extensive background working with mainstream media to get the story out.

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The U.S. Department of Defense communications arsenal

On Friday, I spent the day in Washington D.C. meeting with people from the U.S. Department of Defense to discuss how social media is now an important component of their communications arsenal. The DoD is the federal department charged with coordinating and supervising all agencies and functions of the government relating directly to national security and the military, including the Army, Navy, Marines, Air Force, and much more.

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Simple and visual blogger code of ethics

Posted by David Meerman Scott 02:40 AM on October 11, 2009

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How the Obama campaign worked with bloggers

On Election Day 2008, an amazing 25 percent of Barack Obama voters were already directly linked to him through social media, including blogs, Facebook, Twitter, and other social sites according to The Nation. Putting aside politics and just considering the election from a marketing standpoint, I am absolutely convinced that Obama won the U.S. presidential election because he was the candidate who most strongly embraced new marketing. Way back before he even declared himself a candidate, Obama and his staff and volunteers jumped into the online world.

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David Letterman gets in front of the news

American television personality David Letterman used his Late Show on October 1 to confess to an extortion attempt from someone threatening to expose affairs that Letterman had with staffers.

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Say NO to squeezing your buyers

Posted by David Meerman Scott 06:43 AM on October 01, 2009

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David Meerman Scott

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