MARKETING AND SALES STRATEGIES

Marketing with fascinating data: IntraLinks Deal Flow Indicator

The Dow Jones Industrial Average was originally formulated in 1896. For more than a century, "the Dow" has helped to brand Dow Jones (publisher of The Wall Street Journal) as a player in the financial markets.

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How Amanda Palmer made $11,000 on Twitter in two hours

Yesterday I enjoyed speaking with Amanda Palmer, lead singer of The Dresden Dolls and punk cabaret force of nature about connecting with fans both online and off.

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Does your legal department work for you?

Posted by David Meerman Scott 05:05 AM on July 28, 2009

I'm working on a project with my publishers John Wiley & Sons, Inc. that will be released sometime in 2010. No, I am not writing a new book, but it is too early to talk about what I'm cooking up just yet. When we're ready to announce, this blog will be the first place that I spread the word.

I need your permission

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Do the new rules of marketing & PR work worldwide?

Many people ask me of the new rules of marketing apply worldwide. Rather than do the easy thing and answer the question with a big fat “YES!” I thought I’d show you.

In the past six months I’ve delivered presentations in eight countries: Croatia, the Dominican Republic, Estonia, Latvia, Lithuania, New Zealand, Turkey, and the United States. At each of my gigs, I used my trusty Flip Video camera to record a series of questions to compare and contrast how people research products and solve problems.

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Disclosure, comment, review, pitch, and use policies

Posted by David Meerman Scott 05:24 AM on July 27, 2009

Web Ink Now is the personal blog of David Meerman Scott, a marketing strategist and the author of the BusinessWeek bestselling book The New Rules of Marketing & PR. The contents reflect my personal opinions.

Use

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About Web Ink Now

Posted by David Meerman Scott 05:11 AM on July 27, 2009

Web Ink Now is written by David Meerman Scott, author of BusinessWeek bestseller "The New Rules of Marketing and PR" which is published in 24 languages.

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Amazon apologizes for Orwell Kindle mishap but was it too late?

Posted by David Meerman Scott 08:47 AM on July 24, 2009

A fascinating social media-driven corporate communications brouhaha involving Amazon Kindle and George Orwell has unfolded over the past week. I wanted to share it here and get your reaction to how it was handled. Specifically, I think Amazon waited far to long to apologize. What do you think?

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500 blog posts and a huge Thank You

Posted by David Meerman Scott 05:28 AM on July 22, 2009

This is my 500th blog post.

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Top 5 Twitter applications

Posted by David Meerman Scott 06:38 AM on July 21, 2009

There are tons of Twitter applications available from third party developers. Because Twitter exposes its data via an Application Programming Interface (API), anybody can create an application to enhance some aspect of Twitter.

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We choose to go to the moon: What marketers can learn from Apollo

Posted by David Meerman Scott 04:45 AM on July 16, 2009

Today is the fortieth anniversary of the launch of Apollo 11, the first manned space mission to land on the moon. A few days after launch, as Michael Collins orbited the moon in the command module, Neil Armstrong and Buzz Aldrin became the first humans to explore another planet.

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Ad agency vs. PR agency turf wars! Pass the beer and peanuts!

Posted by David Meerman Scott 12:44 PM on July 14, 2009

Over the past year, I've had hundreds of opportunities to speak with people who work in the marketing and PR departments of large organizations about their online marketing and social media initiatives.

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New GM emerges in mainstream media and social media alike

Today, the "New GM" emerged from bankruptcy. The re: invention process has been swift.

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United Airlines Breaks Guitars

Posted by David Meerman Scott 02:29 AM on July 09, 2009

It's fascinating how a customer service mishap can turn into a world wide rave, particularly when smart people are determined to let the world know about their situation in a clever way. Companies are on notice!

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Imperial Sugar Company Newsroom: Brand journalism creates an authoritative voice

When an explosion at the Imperial Sugar Company (ISC) sugar refinery at Port Wentworth, near Savannah, GA, occurred in February 2008, fires burned for nearly two weeks.

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B-to-B marketing fundamentals do not change

Times change.
Markets change.
Technologies change.
Fundamentals of B2B marketing don't.

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David Meerman Scott

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