The Dow Jones Industrial Average was originally formulated in 1896. For more than a century, "the Dow" has helped to brand Dow Jones (publisher of The Wall Street Journal) as a player in the financial markets.Read More
I'm working on a project with my publishers John Wiley & Sons, Inc. that will be released sometime in 2010. No, I am not writing a new book, but it is too early to talk about what I'm cooking up just yet. When we're ready to announce, this blog will be the first place that I spread the word.
I need your permissionRead More
In the past six months I’ve delivered presentations in eight countries: Croatia, the Dominican Republic, Estonia, Latvia, Lithuania, New Zealand, Turkey, and the United States. At each of my gigs, I used my trusty Flip Video camera to record a series of questions to compare and contrast how people research products and solve problems.Read More
Web Ink Now is the personal blog of David Meerman Scott, a marketing strategist and the author of the BusinessWeek bestselling book The New Rules of Marketing & PR. The contents reflect my personal opinions.
Web Ink Now is written by David Meerman Scott, author of BusinessWeek bestseller "The New Rules of Marketing and PR" which is published in 24 languages.Read More
A fascinating social media-driven corporate communications brouhaha involving Amazon Kindle and George Orwell has unfolded over the past week. I wanted to share it here and get your reaction to how it was handled. Specifically, I think Amazon waited far to long to apologize. What do you think?Read More
Today is the fortieth anniversary of the launch of Apollo 11, the first manned space mission to land on the moon. A few days after launch, as Michael Collins orbited the moon in the command module, Neil Armstrong and Buzz Aldrin became the first humans to explore another planet.Read More
Over the past year, I've had hundreds of opportunities to speak with people who work in the marketing and PR departments of large organizations about their online marketing and social media initiatives.Read More
It's fascinating how a customer service mishap can turn into a world wide rave, particularly when smart people are determined to let the world know about their situation in a clever way. Companies are on notice!Read More